5W PR

OCTOBER 18, 2024

Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Use media monitoring tools to track mentions of the brand, competitors, and industry trends. Measurement and Analytics Monitor metrics such as website traffic, social media engagement, media coverage, and brand sentiment.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Cision

MARCH 21, 2016

Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Related to the rise of mobile, multimedia was this year’s second most important trend, according to 25.8 So how can you stay on the cutting edge of the news industry? Multimedia. Native Advertising.

Trends 120

Trends Mobile Media Print 120

Cision

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

5W PR

MARCH 1, 2025

The key metrics for measuring partnership success include: Social media engagement rates Viewer retention on sponsored content New user sign-ups during partnership events Brand sentiment among team followers Creating Educational Content That Resonates Educational content serves as the foundation for responsible betting promotion.

Education 78

Education Analysis Measurement Infographics 78

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. This was true for both the one-year and five-year trends. This was true for both the one-year and five-year trends.

Infographics 79

Infographics Data Case Study Content Marketing 79

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns.

Measurement 97

Measurement Comparison Advertising Advertising 97

Prowly

FEBRUARY 3, 2025

Measuring brand performance Tracking metrics like Share of Voice , audience sentiment , reach, and engagement is also part of brand research. Tools like Prowly's media monitoring and social media listening can measure these metrics by analyzing media coverage and campaign impact. This goes beyond just tracking mentions or comments.

Examples 104

Examples Brand Branding How To 104

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Rock the Status Quo

AUGUST 21, 2014

One blog post can become a SlideShare deck, video, infographic, quote image. Mix evergreen content with timely or trending topics. Don’t forget to include a measurable CTA (call-to-action) at the end. How can you leverage content further? Focus on writing quality – even in the pitch. Offer an exclusive. But FACTCHECK.

Writing 203

Writing Blogging Pitching Content Marketing 203

Buzzstream

JANUARY 28, 2025

Combining data from our State of Digital PR Report , Muck Rack, Cision, and Google Trends, the following digital PR statistics tell the story of PR in 2025 and beyond. Google Trends ) 2. Google Trends ) 3. The most challenging parts of digital PR are measuring impact (31%) and ideation (30%). Digital PR Growth 1.

Digital PR 71

Digital PR Brand Branding SEO 71

Contently - Strategy

AUGUST 15, 2024

From there, outline your specific goals, making sure they’re measurable and achievable. These two free tools, along with a host of useful paid ones (such as ahrefs , Semrush and SEOquake , to name a few), can help you measure, track and gather valuable information about what drives people to your site and what they do once they arrive.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Cision

APRIL 7, 2017

As Powerhouse grows, Daher continues to expand the agency’s capabilities with a heavier focus on social and influencer trends, while finding ways to improve the overall client experience. Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate.

Pitching 228

Pitching Agency Social Media Creativity 228

Contently - Strategy

JUNE 11, 2020

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Here are five ideas! Determine your objectives.

Infographics 120

Infographics Storytelling Content Marketing Film 120

Cision

APRIL 23, 2015

” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

There are quite a few players offering social listening, influencer management, campaign measurement, and other analytics designed to measure success and uncover opportunities using advanced AI. This service allows PR teams to discover what people are talking about now, using Talkwalker’s proprietary trending score feature.

Tools 147

Tools Radio Data Analytics 147

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management.

Measurement 60

Measurement Communications Crisis Management Training 60

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The Data Story on the Hottest PR Trends. While the survey covers a broad range of concerns in PR – the findings on trends and tactics are of a keen personal interest to me.

Survey 89

Survey Trends Communications Storytelling 89

Buzzstream

NOVEMBER 6, 2024

link] Orbit Media’s Blogging Statistics Survey : An annual survey providing insights into blogging trends and statistics. And if you do a trends report or something like the top subtopics, just make sure that it’s laser-focused on your product and brand’s general area. So, the rationale was, like, why would you do that?

Digital PR 83

Digital PR SEO Data Report 83

Cision

APRIL 19, 2016

Social Media Trends. Trends are temporary, tribes are forever. Social Media Measurement. What are you measuring? We talked about it in our recent social trolls infographic , and we were stoked to hear Guy Kawasaki confirm best practices for dealing with social media detractors. Remember what Gary V.

Social Media 0

Social Media Marketing Media Customer Service 0

The Proactive Report

JANUARY 24, 2016

MarketingProfs: Benchmarks, Budgets & Trends Report. ) The tricky part is figuring out what to content to create and how to measure its effectiveness. That’s when you can use the data in this excellent infographic about content tactics. Read the Benchmarks, Budgets & Trends Report. (Requires free registration).

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

MarketingProfs: Benchmarks, Budgets & Trends Report. ) The tricky part is figuring out what to content to create and how to measure its effectiveness. That’s when you can use the data in this excellent infographic about content tactics. Read the Benchmarks, Budgets & Trends Report. (Requires free registration).

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

MarketingProfs: Benchmarks, Budgets & Trends Report. ) The tricky part is figuring out what to content to create and how to measure its effectiveness. That’s when you can use the data in this excellent infographic about content tactics. Read the Benchmarks, Budgets & Trends Report. (Requires free registration).

Digital PR 100

Digital PR Strategy Infographics Trends 100

Cision

OCTOBER 16, 2017

Also, we recently rolled out Trending Influencers , which shows how influencers are trending on specific topics. For instance, we can tell the PR pro “last year this reporter was trending on cybersecurity, but has pivoted and is now covering internet of things.”. Tailor the pitch to suit the influencers’ beat/coverage.

Media 149

Media Pitching Data Technology 149

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. Social media is the channel that can help you to measure both your communication and higher level business goals.

Social Media 113

Social Media Media Infographics Community 113

Cision

OCTOBER 26, 2016

Cision’s SVP of Client Services Heidi Sullivan teamed up with PR star Shonali Burke, ABC to discuss the latest trends in influencer relations and marketing. “If you know at the beginning what you’re measuring, then you’re going to have a very measurable objective that you can achieve.”

Conference 120

Conference Internal International Data 120

Cision

SEPTEMBER 7, 2016

Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. How to Measure Guest Posting ROI. This marketing software company understands the value of providing useful resources, and has invested heavily in its marketing library of resources. Create a social media content calendar. Design a website.

Resources 120

Resources Marketing Small Business eBook 120

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Keep an eye on the trends and statistics. Infographics. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Use digital dashboards. Share data and insights.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Keep an eye on the trends and statistics. Infographics. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Use digital dashboards. Share data and insights.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Keep an eye on the trends and statistics. Infographics. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Use digital dashboards. Share data and insights.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

Shift Communications

JANUARY 2, 2019

Objectives must be specific and measurable. Identify the white spaces in the market that other sources don’t know about by analyzing social media, search trends and topic modeling. Measure and Improve. All good plans start with clear goals in mind. Make the goal actionable. For example: Increase leads by 20%.

Analysis 95

Analysis Infographics International Internal 95

Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. Stations can see what is already popular and trending on social media, then pop it on the news that same day. What would happen if success of a story for a local news station were measured on local impact? What does that actually mean?

Local 100

Local Journalism Infographics Social Media 100

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics. Create social-friendly videos and infographics. Here are our biggest takeaways.

Financial 108

Financial Industry Report Insurance 108

PRSay

JUNE 11, 2021

In the case of “pre-bunking,” our social media team worked with faculty to generate quick responses to misconceptions we knew were arising, or to erroneous talking points we knew were going to start trending. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone.

Publicity 158

Publicity Social Media Report Fashion 158

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. the importance of measurability. Staying on top of the latest trends is one part of the equation. the importance of online reputation management.

Technology 115

Technology Big Data Video Data 115

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content. Infographics.

Digital PR 170

Digital PR Industry Strategy Film 170