Newsfile

JANUARY 30, 2024

Other platforms like X (formerly Twitter) and LinkedIn will continue to be of importance as more people and businesses strive to establish themselves as industry thought leaders. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue.

Trends 105

Trends YouTube Video Social Media 105

The Proactive Report

FEBRUARY 25, 2017

Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. Tool of choice to maximize engagement: Sendible How to create a Twitter list. Every strategy needs goals so that you can measure your progress. Monitor their tweets.

Digital PR 100

Digital PR System Video Twitter 100

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month.

Communications 383

Communications Tools Google Resources 383

Deirdre Breakenridge

APRIL 5, 2019

What you see on Instagram, Facebook, Twitter, or any platform does not always give you a clear picture of someone’s life, what is going on in their world or how they are truly feeling. The data you collect and analyze on social media is based on what people want to share with you, and how they want to be seen.

Infographics 266

Infographics Communications Leadership Social Media 266

The Proactive Report

FEBRUARY 20, 2017

Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. How to create a Twitter list. Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone.

Digital PR 113

Digital PR System Infographics Banking 113

Cision

APRIL 19, 2016

Social Media Measurement. What are you measuring? Twitter’s Impact. According to Maximize Your Social founder Neal Schaffer, as new networks emerge, we’re reminded of the solid foundation and business case for time and money investments on Twitter. SMMW16 @chrisbrogan Marketers care about engagement.

Social Media 0

Social Media Marketing Media Customer Service 0

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn. Measurement. Influencers. Blog Posts.

Digital PR 100

Digital PR Analytics Measurement SEO 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn. Measurement. Influencers. Blog Posts.

Digital PR 100

Digital PR Analytics Measurement SEO 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn. Measurement. Influencers. Blog Posts.

Digital PR 100

Digital PR Analytics Measurement SEO 100

PRSay

JUNE 11, 2021

First, we developed a Twitter list of our faculty with expertise related to the coronavirus and the epidemiology of pandemics. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone.

Publicity 158

Publicity Social Media Report Fashion 158

Cision

MARCH 21, 2016

Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. Brands should continue to monitor and measure their efforts to determine what type of advertising works best for their business objectives and target audiences. Native Advertising.

Trends 120

Trends Mobile Media Print 120

Rock the Status Quo

AUGUST 21, 2014

One blog post can become a SlideShare deck, video, infographic, quote image. Ask for the client’s Twitter handle to be included in the share content, or wrap it into the title (if allowable). Don’t forget to include a measurable CTA (call-to-action) at the end. Tell stories, be visual and have a unique voice.

Writing 203

Writing Blogging Pitching Content Marketing 203

Cision

JUNE 20, 2016

Measure, analyze, send and repeat. People on Twitter aren’t looking for the same type of content as people on Facebook and vice versa. While text-heavy content is not very inviting, multimedia like interactive quizzes, infographics and live videos will be more likely to attract attention.

Mobile 159

Mobile Public Affairs Infographics Government 159

Konnect Agency

JUNE 8, 2022

Clearly defining your services, buzz words within your industry and using them consistently across your website and other active platforms (Instagram, LinkedIn, Twitter, etc) will all help increase your sales funnel organically, as will a concise URL, and improving your page loading speed. Analyzing Your Refresh.

Brand 52

Brand Branding Mobile Analysis 52

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Aside from keeping an eye on the news, I recommend that outreachers should have a Twitter presence. Infographics. These are: Improving a client website’s rankings.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

OCTOBER 19, 2015

In fact, a sample study of Twitter accounts a couple of years ago demonstrated this long tail distribution for Twitter, and also shows the chasm between the social status of these celebrities relative to most people and businesses on Twitter: the 99.9th percentile of Twitter users had 24,964 followers. T-Swizzle has 64.9

Social Media 120

Social Media Strategy Media Facebook 120

Stern + Associates

AUGUST 13, 2014

Develop a supporting video or other multimedia tool, such as a chart or infographic, that helps further explain the ideas and/or provides extra, valued-added information. Support an online chat (Google or Twitter, for example) where sales and other executive leadership collaborate to discuss findings or ideas, and answer buyers’ questions.

Leadership 103

Leadership Reputation Measurement Video 103

The Proactive Report

JANUARY 25, 2017

The measure of trust between the well-informed public and the general population is getting further apart. DOWNLOAD THE INFOGRAPHIC Need help? Call for a free consultation 888 243 3470 Follow me on Twitter The post Digital PR Insights on Trust in 2017 appeared first on Meritus Media. Trust in media is now at an all time low.

Digital PR 100

Digital PR System Engineering Training 100

Contently - Strategy

JANUARY 29, 2019

Brand awareness can seem like a vague force that’s hard to measure. That new infographic you created could be rich in information and beautifully designed, but you won’t see high ROI if no one knows where to find it. Our strategy team measures tone to set a benchmark for the way the public feels about certain topics.

Brand 111

Brand Branding How To SEO 111

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. Finally, data should be used to measure what worked for any given campaign.

Media 149

Media Pitching Data Technology 149

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. Social media is the channel that can help you to measure both your communication and higher level business goals.

Social Media 113

Social Media Media Infographics Community 113

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Stephen Waddington

JANUARY 9, 2019

It’s based on insight gained from working with clients to generate measurable returns during 2018. Organizations are evolving their storytelling approach using new content formats such as animation, infographics, and video to engage buyers throughout the purchase journey. You can download a copy here.

B2B 60

B2B Report Case Study Infographics 60

Shift Communications

AUGUST 12, 2015

The four key takeaways for me were: PR is getting it re: measurement. Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. The power of visuals and mobile.

Mobile 60

Mobile Strategy SEO YouTube 60

Deirdre Breakenridge

SEPTEMBER 12, 2019

Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? Leading the Twitter chat discussion, sponsored by @spinsucks, will be Syracuse University @NewhousePR Professor @GinaLuttrell sharing her favorite go-to resources. On Thursday, September 26th at 12:00 p.m.

How To 44

How To Resources Infographics Tools 44

PRSay

MAY 30, 2018

You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa. Internal teaching can win you a buy-in.

Strategy 60

Strategy Communications Case Study Data 60

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. Connect with Bonnie on LinkedIn and follow her on Twitter.

Communications 79

Communications Pinterest Reddit Radio 79

Cision

AUGUST 6, 2015

Travelers shared articles on Twitter or Facebook detailing best-in-class in-flight entertainment offerings, or links to download carriers’ IFE apps. Read the full-length white paper or check out the infographic below! Want more details on what travelers want? She lives in Portsmouth, NH with her husband and son.

Travel 120

Travel Technology Airlines Wireless 120

Waxing UnLyrical

MAY 5, 2014

Here’s an infographic that provides a visual snapshot of the event, including its historical context and key statistics. Use Twitter for fast-moving news. Twitter is a faster moving social network that’s ideal for real-time updates. A Snapshot of Give Local America from Kimbia, Inc. Keep it visual.

Local 73

Local Nonprofit Infographics Facebook 73

PRSay

NOVEMBER 18, 2016

Reaching these individuals doesn’t mean “send a press release to every reporter in the state” or “pepper Twitter feeds with irrelevant messages.” Your mission from there will be to wow them with compelling messages, often enhanced by multimedia elements such as images, videos, infographics, etc.

Media 60

Media Leadership Enterprise Data 60

Sword and the Script

OCTOBER 6, 2015

Infographic: B2B Marketing Budgets Focus on Content, Digital. Infographics moved up the most on the list of effective tactics from 50% last year to 58% in the most recent report. Content Marketing Goals and Measures. The measures of effectiveness or ROI fall more or less in line with the stated goals.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

MaccaPR

AUGUST 20, 2014

I admit, when our agency first began guiding clients toward more effective use of Facebook, Twitter, Google+, Pinterest, LinkedIn and other online marketing channels – I thought all posts and links were created equal. Encourage more prospects to download content such as a white paper, e-book or infographic.

Social Media 97

Social Media Media YouTube Facebook 97

Presspage

AUGUST 15, 2017

the importance of measurability. Though Facebook and Twitter have seen some decline in recent years, the vacuum has been replaced by new social media giants like Snapchat, LinkedIn, and Reddit. In a previous article we discussed five trends that will affect public relations professionals in the coming decade. thought leadership.

Technology 115

Technology Big Data Video Data 115

Buzzstream

FEBRUARY 15, 2024

Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket.

How To 71

How To SEO Google Examples 71

Critical Mention

OCTOBER 24, 2019

Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Waxing UnLyrical

MAY 27, 2016

Each year we measure our success on whether YESS achieves its fundraising goal. Dan Winters, anchor of NBC-affiliate WHO-TV, was the winner with highest level of engagement via Twitter and Facebook (he even updated his cover photo with an image of the actual race). The motto for the Duck Derby is “Adopt a Duck. Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50