PR 20/20

OCTOBER 5, 2016

You can connect with Shane ( @Shane_Barker ) on Twitter. In addition to this, 53% say that measuring campaign performance is also one of the biggest challenges. If you’re looking for ways to overcome the challenges, check out the influencer marketing infographic below. Image courtesy: Shane Barker Influencer Marketing.

Infographics 84

Infographics Marketing Study Product Launch 84

Rock the Status Quo

AUGUST 21, 2014

One blog post can become a SlideShare deck, video, infographic, quote image. Ask for the client’s Twitter handle to be included in the share content, or wrap it into the title (if allowable). Don’t forget to include a measurable CTA (call-to-action) at the end. Tell stories, be visual and have a unique voice.

Writing 203

Writing Blogging Pitching Content Marketing 203

The Proactive Report

FEBRUARY 20, 2017

Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. How to create a Twitter list. Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone.

Digital PR 113

Digital PR System Infographics Banking 113

Cision

JUNE 20, 2016

Measure, analyze, send and repeat. People on Twitter aren’t looking for the same type of content as people on Facebook and vice versa. While text-heavy content is not very inviting, multimedia like interactive quizzes, infographics and live videos will be more likely to attract attention.

Mobile 159

Mobile Public Affairs Infographics Government 159

The Proactive Report

FEBRUARY 25, 2017

Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. Tool of choice to maximize engagement: Sendible How to create a Twitter list. Every strategy needs goals so that you can measure your progress. Monitor their tweets.

Digital PR 100

Digital PR System Video Twitter 100

Cision

MARCH 21, 2016

Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. Brands should continue to monitor and measure their efforts to determine what type of advertising works best for their business objectives and target audiences. Native Advertising.

Trends 120

Trends Media Mobile Print 120

Cision

APRIL 19, 2016

Social Media Measurement. What are you measuring? Twitter’s Impact. According to Maximize Your Social founder Neal Schaffer, as new networks emerge, we’re reminded of the solid foundation and business case for time and money investments on Twitter. SMMW16 @chrisbrogan Marketers care about engagement.

Social Media 0

Social Media Marketing Media Customer Service 0

Sword and the Script

DECEMBER 22, 2020

71% of 337 respondents to a Twitter poll said they should report to the CEO. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts.

Survey 173

Survey Marketing B2B Study 173

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. Social media is the channel that can help you to measure both your communication and higher level business goals.

Social Media 113

Social Media Media Infographics Community 113

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn. Measurement. Influencers. Blog Posts.

Digital PR 100

Digital PR Analytics Measurement Pinterest 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn. Measurement. Influencers. Blog Posts.

Digital PR 100

Digital PR Analytics Measurement Pinterest 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn. Measurement. Influencers. Blog Posts.

Digital PR 100

Digital PR Analytics Measurement Pinterest 100

Rock the Status Quo

JULY 30, 2015

With this week’s announcement of Twitter’s declining growth and press speculation around its potential demise, I feel like I’m now also losing my best social media friend, too. Twitter is my favorite platform and the thought of it losing steam as a valuable social media tool makes me very unhappy.

Education 100

Education Social Media Twitter Content Marketing 100

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 134

eBook Product Launch Software Internal 134

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%. PR measurement.

B2B 113

B2B Marketing Survey Software 113

Contently - Strategy

JANUARY 29, 2019

Brand awareness can seem like a vague force that’s hard to measure. That new infographic you created could be rich in information and beautifully designed, but you won’t see high ROI if no one knows where to find it. Our strategy team measures tone to set a benchmark for the way the public feels about certain topics.

Brand 110

Brand Branding How To SEO 110

The Proactive Report

JANUARY 25, 2017

The measure of trust between the well-informed public and the general population is getting further apart. DOWNLOAD THE INFOGRAPHIC Need help? Call for a free consultation 888 243 3470 Follow me on Twitter The post Digital PR Insights on Trust in 2017 appeared first on Meritus Media. Trust in media is now at an all time low.

Digital PR 100

Digital PR System Engineering Training 100

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. Finally, data should be used to measure what worked for any given campaign.

Media 149

Media Pitching Data Technology 149

Cision

OCTOBER 19, 2015

In fact, a sample study of Twitter accounts a couple of years ago demonstrated this long tail distribution for Twitter, and also shows the chasm between the social status of these celebrities relative to most people and businesses on Twitter: the 99.9th percentile of Twitter users had 24,964 followers. T-Swizzle has 64.9

Social Media 120

Social Media Strategy Media Facebook 120

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Aside from keeping an eye on the news, I recommend that outreachers should have a Twitter presence. Infographics. These are: Improving a client website’s rankings.

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

AUGUST 20, 2014

I admit, when our agency first began guiding clients toward more effective use of Facebook, Twitter, Google+, Pinterest, LinkedIn and other online marketing channels – I thought all posts and links were created equal. Encourage more prospects to download content such as a white paper, e-book or infographic.

Social Media 97

Social Media Media YouTube Facebook 97

Stern + Associates

AUGUST 13, 2014

Develop a supporting video or other multimedia tool, such as a chart or infographic, that helps further explain the ideas and/or provides extra, valued-added information. Support an online chat (Google or Twitter, for example) where sales and other executive leadership collaborate to discuss findings or ideas, and answer buyers’ questions.

Leadership 82

Leadership Reputation Measurement Video 82

Waxing UnLyrical

MAY 5, 2014

Here’s an infographic that provides a visual snapshot of the event, including its historical context and key statistics. Use Twitter for fast-moving news. Twitter is a faster moving social network that’s ideal for real-time updates. A Snapshot of Give Local America from Kimbia, Inc. Keep it visual.

Local 73

Local Nonprofit Infographics Facebook 73

PRSay

JUNE 11, 2021

First, we developed a Twitter list of our faculty with expertise related to the coronavirus and the epidemiology of pandemics. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone.

Publicity 158

Publicity Social Media Report Fashion 158

5W PR

MAY 24, 2024

PR can alleviate these concerns by underscoring stringent security measures, adherence to industry regulations, and commitment to data privacy. Platforms like LinkedIn and Twitter enable fintech companies to share updates, converse with investors, and form a community around their brand.

Financial 78

Financial Privacy Infographics Leadership 78

Cision

AUGUST 6, 2015

Travelers shared articles on Twitter or Facebook detailing best-in-class in-flight entertainment offerings, or links to download carriers’ IFE apps. Read the full-length white paper or check out the infographic below! Want more details on what travelers want? She lives in Portsmouth, NH with her husband and son.

Travel 120

Travel Technology Airlines Wireless 120

Newsfile

JANUARY 30, 2024

Other platforms like X (formerly Twitter) and LinkedIn will continue to be of importance as more people and businesses strive to establish themselves as industry thought leaders. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue.

Trends 105

Trends YouTube Video Social Media 105

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 72

Infographics Case Study Video Survey 72

Shift Communications

AUGUST 12, 2015

The four key takeaways for me were: PR is getting it re: measurement. Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. The power of visuals and mobile.

Mobile 60

Mobile Strategy SEO YouTube 60

Waxing UnLyrical

MAY 27, 2016

Each year we measure our success on whether YESS achieves its fundraising goal. Dan Winters, anchor of NBC-affiliate WHO-TV, was the winner with highest level of engagement via Twitter and Facebook (he even updated his cover photo with an image of the actual race). The motto for the Duck Derby is “Adopt a Duck. Help a Child.”

Media Relations 51

Media Relations Social Media Media Real Estate 51

Waxing UnLyrical

FEBRUARY 27, 2011

Could measures for relationships work for influence? The problem with Klout: an infographic , from Mark Schaefer ‘s {grow}. Why: if it takes an infographic to show you why this is a problem, Mark hit the jackpot. Should we be keeping score on Twitter? Just in case I haven’t hammered it in yet. He got clout.

Infographics 53

Infographics Measurement Community Twitter 53

Presspage

AUGUST 15, 2017

the importance of measurability. Though Facebook and Twitter have seen some decline in recent years, the vacuum has been replaced by new social media giants like Snapchat, LinkedIn, and Reddit. In a previous article we discussed five trends that will affect public relations professionals in the coming decade. thought leadership.

Technology 115

Technology Big Data Video Data 115

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

OCTOBER 6, 2015

Infographic: B2B Marketing Budgets Focus on Content, Digital. Infographics moved up the most on the list of effective tactics from 50% last year to 58% in the most recent report. Content Marketing Goals and Measures. The measures of effectiveness or ROI fall more or less in line with the stated goals.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Sword and the Script

NOVEMBER 3, 2015

Or a knowledge measurement – a test of information retention? The third source is Twitter lists. On Twitter, I’m a big fan of Buffer for scheduling content and I’ve paid the $10 a month out of pocket for the premium version for several years now. Those are two words that have no business on a PR agency’s invoice.

Industry 60

Industry Pitching Survey Twitter 60

Stephen Waddington

JANUARY 9, 2019

It’s based on insight gained from working with clients to generate measurable returns during 2018. Organizations are evolving their storytelling approach using new content formats such as animation, infographics, and video to engage buyers throughout the purchase journey. You can download a copy here.

B2B 60

B2B Report Case Study Infographics 60

PRSay

MAY 30, 2018

You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa. Internal teaching can win you a buy-in.

Strategy 60

Strategy Communications Case Study Infographics 60