Cision

NOVEMBER 20, 2017

In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Click the image to view the video or read the transcript below. Click the image to view the video or read the transcript below. And if you want to check out the entire series of Jay Baer Asks videos click here. .

Marketing 255

Marketing Infographics Video Content Marketing 255

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Diversify content by using a variety of forms like infographics, videos, graphics and images. Conversion.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

The Proactive Report

DECEMBER 12, 2017

If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018. If you dont know what to measure read this transcript of the #MeasurePR chat. Design: An awful lot of content today is visual – photography, original images, social media images and infographics.

Analytics 228

Analytics Infographics SEO Software 228

Cision

MAY 29, 2017

Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. Once your audience is engaged you can move over to measuring the performance of your content and make adjustments accordingly to ensure better results. you can benefit a lot. Help Others and They Will Help You.

How To 129

How To Content Marketing Engineering Advertising 129

Business Wire

OCTOBER 30, 2017

Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Give them easy content to use including infographics, PDFs, and Customer Testimonials. Include videos but keep them short. Once your holiday season is over it will be time to measure the success of your work.

Infographics 154

Infographics Travel Product Launch Video 154

Marketwired

MARCH 22, 2016

In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet. Greater access to website and social analytics has given PR professionals the opportunity to create more effective strategies and better report on their outcomes.

Measurement 100

Measurement Data Creativity Viral 100

Rock the Status Quo

AUGUST 21, 2014

One blog post can become a SlideShare deck, video, infographic, quote image. Make it entertaining – embed videos, add images, embed posts or tweets, etc. Don’t forget to include a measurable CTA (call-to-action) at the end. Include one link to the client, max of two (one in article and one in bio). But FACTCHECK.

Writing 203

Writing Blogging Pitching Content Marketing 203

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns.

Measurement 97

Measurement Comparison Advertising Advertising 97

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 67

Infographics Data Case Study Content Marketing 67

Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. Once you know which ones are resonating, you can CREATE MORE content centered around high-interest topics. GOOGLE ANALYTICS.

Measurement 100

Measurement Analytics Google SEO 100

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Importantly, keep correspondence with positive quotes about the work as well as images and video. Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. Don’t think just “clips and coverage.”

B2B 168

B2B Video Exercises Infographics 168

5W PR

NOVEMBER 19, 2021

Create video tutorials. White papers, webinars, infographics, and case studies are also widely used. Blogs, videos, infographics, and ebooks should demonstrate to your potential customers that you know how to assist them and that you want to help them work out their problems. Measuring ROI of Content Marketing.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Cision

APRIL 16, 2015

Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Is your story best told through video? Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. What do you hope to accomplish? Register now!

Infographics 120

Infographics Storytelling Content Marketing Film 120

The Proactive Report

FEBRUARY 20, 2017

Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Most important of all, learn to make interesting videos that tell your brand story. Facebook Live and other Livestreaming services are flavor of the month right now.

Digital PR 113

Digital PR System Infographics Banking 113

Cision

SEPTEMBER 9, 2016

This could be a video, photos or an infographic. For example, if your press release is about a product announcement, you will want to include photos of the product or even a video demoing it. For press releases announcing new research, consider creating an infographic that visualizes the data.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Do they want video? Content marketing isn’t a panacea. Lots and lots of content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Deirdre Breakenridge

MARCH 23, 2016

Video (amateur or professional). Visuals (photos, infographics, etc.). Measurement. She works with everyone from Fortune 500 companies to innovative startups in order to cultivate the PR leaders of tomorrow and fundamentally change the way PR is valued through deep analytics, robust insights, and quantitative measurement.

Communications 150

Communications How To Analytics Public Affairs 150

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Systems you may be asked about: audience research tools you own such as Cision/Vocus*, media lists, brand measurement tools. Owned Media. Marketing and Sales.

Data 157

Data Data-Driven PR System Analytics 157

Cision

APRIL 7, 2017

Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate. What gets measured gets improved! You’d pay for a photo shoot or an infographic or a video production, right? Lastly, of course established influencers should be paid for their work.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

JUNE 20, 2016

Measure, analyze, send and repeat. While text-heavy content is not very inviting, multimedia like interactive quizzes, infographics and live videos will be more likely to attract attention. Use surveys and A/B testing to get an even clearer picture of the type of communication your audience prefers.

Mobile 159

Mobile Public Affairs Infographics Government 159

The Proactive Report

FEBRUARY 25, 2017

Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Most important of all, learn to make interesting videos that tell your brand story. A multimedia gallery with images and videos. Each asset should have an embed code for instant use.

Digital PR 100

Digital PR System Video Twitter 100

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

There are quite a few players offering social listening, influencer management, campaign measurement, and other analytics designed to measure success and uncover opportunities using advanced AI. But founders look to evolve to unearth ways to generate measurable impact with content. Talkwalker for realtime Newsjacking.

Tools 147

Tools Radio Data Analytics 147

Cision

APRIL 23, 2015

Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively. Others may want visual content, such as video and infographics. Finally, measure how your content performs outside of goals tied to the traditional sales funnel.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Cision

SEPTEMBER 7, 2016

Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Its videos and tutorials are targeted to every level of technical know-how and are highly specific. How to Measure Guest Posting ROI. Create a social media content calendar. Design a website. How to Get Exposure and Links Using HARO.

Resources 120

Resources Marketing Small Business eBook 120

Cision

APRIL 19, 2016

Live Video. Live video was a common thread of conversation at many #SMMW16 sessions, and the wealth of information about Facebook Live, Periscope and Blab was abundant. Social Media Measurement. What are you measuring? Mike Ellis (@TheMikeEllis) April 19, 2016. SMMW16 @chrisbrogan Marketers care about engagement.

Social Media 0

Social Media Marketing Media Customer Service 0

Cision

MARCH 21, 2016

Video- and image-based content fell slightly behind with 11.5 Carol Ladwig of Snoqualmie Valley Record says, “video- and image-based and multimedia (content) all provide more access points into a story, for more diverse readership.” Related to the rise of mobile, multimedia was this year’s second most important trend, according to 25.8

Trends 120

Trends Media Mobile Print 120

5W PR

SEPTEMBER 26, 2024

Outlining the types of content to be created, such as blog posts, videos, infographics, and social media content, and establishing a consistent publishing schedule is vital. Enhancing visual appeal with images, videos, and infographics helps break up text and improve content engagement.

Infographics 78

Infographics Engineering Comparison Case Study 78

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics. Create social-friendly videos and infographics.

Financial 106

Financial Industry Report Insurance 106

Cision

JULY 13, 2016

For example, blog posts, social media posts, infographics and video clips are all ways to break down larger pieces of content and reach audiences across multiple platforms. To understand which audiences prefer what format, topic and platform, measure all content efforts.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. Social media is the channel that can help you to measure both your communication and higher level business goals.

Social Media 113

Social Media Media Infographics Community 113

Presspage

AUGUST 15, 2017

the importance of measurability. To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0 brought forth vast social media and multimedia tools, including video sharing capabilities. These trends included: the importance of influencers. thought leadership.

Technology 115

Technology Big Data Video Data 115

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. What better way than to provide your photos/video to the media? Q6: Which works better – images or video? Video of a meeting can be zzzz. How to improve visual content?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. What better way than to provide your photos/video to the media? Q6: Which works better – images or video? Video of a meeting can be zzzz. How to improve visual content?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Do they prefer video? Infographics. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Here’s what you need to know: How to set a measurable goal.

Digital PR 100

Digital PR Analytics Measurement Pinterest 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Do they prefer video? Infographics. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Here’s what you need to know: How to set a measurable goal.

Digital PR 100

Digital PR Analytics Measurement Pinterest 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Do they prefer video? Infographics. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Here’s what you need to know: How to set a measurable goal.

Digital PR 100

Digital PR Analytics Measurement Pinterest 100

MaccaPR

AUGUST 20, 2014

If 55,000 people watched your video on YouTube, I was happy. But our clients and agency quickly learned that generating followers, likes, video views and downloads was only half the battle. Encourage more prospects to download content such as a white paper, e-book or infographic. Just add video. Our clients were happy.

Social Media 97

Social Media Media YouTube Facebook 97