ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

JUNE 23, 2016

Today, professional communicators are looking for ways to tap into new audiences and mobilize them in support of their own goals through content marketing. Imagine if your brand’s followers wore face paint and bought jerseys to support you. The secret to success is a lot like baseball — preparation, positioning and data.

Enterprise 200

Enterprise Infographics Mobile Software 200

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Business Wire

FEBRUARY 21, 2017

Social channels tend to pull in the entire headline (along with your Business Wire news release summary) Don’t forget about mobile devices. Keeping your headline to 40 characters may be tough, but some think that is the ideal headline length for mobile readers.

Writing 220

Writing Report How To Google 220

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities.

Infographics 72

Infographics Branding Brand Video 72

5W PR

MARCH 1, 2025

Short-form videos, infographics, and interactive polls help break down complex betting concepts into digestible pieces. These videos typically see higher engagement rates than traditional written content, with some achieving 70% completion rates. Social media channels offer ideal venues for educational micro-content.

Education 78

Education Analysis Measurement Infographics 78

Cision

MAY 29, 2017

Content discovery has become even more important for brands as consumers prefer information on their mobile devices rather than on their PCs and laptops. For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum. billion in 2014 to 2.17 billion in 2016.

How To 129

How To Content Marketing Engineering Advertising 129

Cision

MARCH 8, 2016

Ensure a Mobile-Friendly Experience. Ninety-two percent of media professionals say their organization already has a mobile-compatible website or is working on one. Your audience is increasingly using mobile devices to connect to the Internet. However, there is still room for improvement.

Trends 120

Trends Mobile Media Infographics 120

Cision

MARCH 21, 2016

This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. Related to the rise of mobile, multimedia was this year’s second most important trend, according to 25.8 While mobile and multimedia continued on an upward trajectory, native advertising’s importance fell.

Trends 120

Trends Mobile Media Print 120

Shift Communications

AUGUST 12, 2015

The power of visuals and mobile. Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. Are you ready to join? Derek Lyons. Vice President. Photo Credit.

Mobile 60

Mobile Strategy SEO YouTube 60

Onclusive

MAY 10, 2018

In this fluid, mobile 24-hour business cycle environment, being able to get documents signed quickly is often the difference between a client who’s happy or not. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.)

Storytelling 230

Storytelling Technology Tools Infographics 230

Cision

MARCH 8, 2016

As mobile devices decrease in screen size and smartphone usage continues to rise, media outlets have had to change the way they tell and distribute their stories. Help reporters reach these on-the-go content consumers by pitching videos, infographics or other mobile-friendly multimedia. Visualize Stories. Deliver Data.

How To 84

How To Pitching Comparison Survey 84

Sword and the Script

FEBRUARY 24, 2015

Survey respondents said more and more of that budget will focus on digital, social media and mobile tactics in the future. Finally Warming up to Mobile. The perennial “year of mobile” seems to be gaining traction. Google for example, is beginning to penalize sites that are not mobile friendly. a year ago to 13.4%

Mobile 60

Mobile Study Survey Marketing 60

Contently - Strategy

SEPTEMBER 5, 2024

To see this in action, take a look at some fintech case study examples from the mobile payment processing company Square. If you’re aiming to share quick insights, an eye-catching infographic can display key data points and outcomes in an easily digestible format. People relate to people, not just numbers.

Case Study 52

Case Study Study Storytelling Infographics 52

Cision

SEPTEMBER 7, 2016

Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. This site has articles, podcasts, seminars, tutorials, guides and reports on every facet of marketing, from customer behavior to mobile marketing. Create a social media content calendar. Design a website. There you have it.

Resources 120

Resources Marketing Small Business eBook 120

Cision

FEBRUARY 23, 2016

Consider using a strong, mobile-friendly visual, such as an infographic, to convey your PAC’s value in an appealing and effective way. Test different options and research your audience to find the subject line that will increase your open rate and get more people to read your message. Images via Pixabay: 1 , 2.

Communications 120

Communications Education Infographics Mobile 120

Cision

FEBRUARY 29, 2016

How does it appear on mobile devices? If your communication doesn’t stand out with pictures, infographics or banners, people are either deleting or ignoring your messaging, says Amie. When you follow up after a campaign, whether a newsletter or infographic, let people know what you’ve been up to and what the results are.

Communications 120

Communications How To Infographics Print 120

5W PR

OCTOBER 9, 2017

6 – Keep it Mobile-Friendly. Nearly 80% of social media is now consumed on mobile devices. Keep this in mind when putting together your content mix and follow through on all parts of your customer funnel by ensuring everything from your website to the videos you post on social media are mobile-optimized. comScore 2016 U.S.

Social Media 112

Social Media Media Mobile Pinterest 112

Marketwired

MARCH 31, 2016

More and more, IROs are incorporating photos and video into their IR websites and using infographics to emphasize important data in their earnings reports. Salesforce uses infographics to highlight important points in its earnings reports. Playing to a visual world. Technology is transforming investor relations.

Technology 100

Technology Infographics Financial YouTube 100

Prohibition

JULY 10, 2020

In this post, I will share our latest social media infographic. Back in 2017, I created a social media timeline Infographic and it appeared to go down really well with loads of people sharing it and discussing the different channels that had been and gone. 2020 means its time for a mobile phone. New generations = new platforms.

Social Media 77

Social Media Infographics Media Mobile 77

Marketwired

JANUARY 5, 2016

Here’s one hint: be on mobile. Statistics from recent studies indicate that incorporating images, infographics and video in your content dramatically boosts visibility, pick-up, engagement and sharing – some studies show nearly three times as much. Bring your website into the mobile age. Boost your use of visuals.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Sword and the Script

JUNE 11, 2019

Registration forms are a pain on a mobile device. More and more people are accessing information on mobile devices and filling out a registration form on a mobile device is hard – so visitors bounce. I like to see things like case studies and infographics freely accessible. Pull out all the stops.

B2B 137

B2B Mobile Content Marketing SEO 137

Cision

APRIL 30, 2015

Infographic? To reach online and mobile audiences, NPR uses podcasts to supplement their digital content and radio shows. This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. How do you stand out with content? With so much competition for people’s attention, that won’t always work.

Telecommunications 120

Telecommunications Content Marketing B2C Video 120

Cision

AUGUST 17, 2015

.” It’s also probably worth noting that Pinterest’s monetization efforts are focused on Apple-enabled mobile first. In addition to the iOS-exclusive “Buy” button, Pinterest just made some tweaks to their iOS mobile app to enhance the mobile “save” button. Pinterest is engineered for (native) discovery. Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

Bad Pitch Blog

MARCH 22, 2010

1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it. 9) Mobile: If your reporters use text messaging, and they know you, you''re probably using it to connect with them on important news. This also allows you to track media interest.

Infographics 98

Infographics Energy YouTube Mobile 98

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Prioritize mobile responsiveness and quick loading times to improve user experience. Mobile optimization With the increasing use of mobile devices, optimizing your content for mobile is no longer optional. Mobile-friendly content improves user experience and plays a vital role in search engine rankings.

Engineering 100

Engineering Writing Mobile SEO 100

5W PR

JULY 15, 2020

Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. The media kit for Sephora, a cosmetics and beauty product company, offers their mission statement as well as details on their Beauty Insider program and mobile app. • Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Cision

JUNE 2, 2017

Cool infographics. In the decades since, we have seen the emergence of the personal computer, the internet, social networks, and the mobile smart phone. The mobile and social networks are obsessive technologies that have made 7 billion of us publishers. For content, this included: Listicles. Big full-screen images. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

5W PR

JANUARY 6, 2021

To ensure success, regularly test subject lines, messaging, photos, infographics, and CtAs and adjust where necessary. With an open rate of 98%, mobile marketing is busting out all over. That’s the latest numbers from Mobile Marketing released in November of this year.

Mobile 88

Mobile Infographics Consumer Software 88

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. The world is digital and mobile now, and your website and owned media properties are the places people go to find out how to do business with you. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

ISEBOX

DECEMBER 2, 2015

Include additional content types alongside thes – like infographics and slide presentations – and that number hits a staggering 77% more views. Communications professionals who use infographics in multimedia press releases boost website traffic by more than 10%. To learn more, check out this infographic on infographics.

Infographics 70

Infographics Video Data Mobile 70

PR Fuel

APRIL 2, 2021

Infographics are another great tool to use to break up your written content. You want to make your infographics scannable using negative space, colors and shapes to separate your ideas. Mobile-Friendly Is a Must. You can include other media, such as videos and images to make your blogs more interactive.

Social Media 76

Social Media Media Mobile Infographics 76

Waxing UnLyrical

AUGUST 12, 2015

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. Computers are smaller.

Radio 40

Radio Mobile Media Sports 40

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. Accordingly, the shift towards online and mobile is consistently overestimated by practitioners. . #1 Visualisation in communication. But only 4.6% have implemented advanced management processes. #2 5 Hypermodernity.

Communications 115

Communications Publicity Survey Newspapers 115

MaccaPR

NOVEMBER 20, 2018

The food gia nt Mondelez (purveyor of Nabisco, Ritz, Oreos and Cadbury chocolate) offers an excellent example of an Asset Library containing logos, head shots of its management team, fact sheets and infographics. 5 – MAKE YOUR NEWSROOM UNRESPONSIVE ON MOBILE.

Mobile 91

Mobile Corporate Survey Web 91

5W PR

NOVEMBER 11, 2019

What was interesting is that mobile email usage declined slightly from 2017 to 2018, ending at 44.3%. Companies that have been quick to migrate from spreadsheets and PowerPoint to infographics also attract more attention. Infographics that are simple but get the major message across clearly and quickly will always win.

Data 68

Data Telecommunications Infographics Retail 68

ISEBOX

MARCH 20, 2015

In 2015, distributing press releases that include multimedia content is paramount – documents, images, video, and infographics not only need to be included, but ideally should all be released together in a multimedia news release (MNR). Mobile responsive. Up to 50GB of content with a single campaign (individual files up to 5GB).

SEO 70

SEO Analytics Infographics Video 70