This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Today’s press releases work harder – they attract journalists, reach consumers directly, boost SEO rankings, and generate socialmedia buzz. SocialMedia Integration and Distribution Socialmedia platforms have become primary channels for news consumption.
According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, socialmedia posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.
Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago.
Cision’s State of the Media 2016 Report found that 92 percent of journalists said that their companies were already mobile-ready. Widen your social presence. You probably already know your organization needs to be using socialmedia. Measure, analyze, send and repeat.
SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my socialmedia data. When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish.
As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, socialmedia was bursting with thoughts and opinions on these rebrands. This was in conjunction with a newspaper ad that explained the changes, along with updated socialmedia profiles and a website redesign.
Launching a new socialmedia channel for your business or brand? The first step to a successful socialmedia presence is recognizing the need for a social content strategy and plan. Think thoroughly through the social networks on which you want to be active as there is no requirement to be on them all.
Today, professional communicators are looking for ways to tap into new audiences and mobilize them in support of their own goals through content marketing. Imagine if your brand’s followers wore face paint and bought jerseys to support you. The secret to success is a lot like baseball — preparation, positioning and data.
Socialmedia continues to develop grow and adapt, some things are good and some things are pretty bad but one thing remains the same with social, our lust for the next new channel that will offer something different. In this post, I will share our latest socialmediainfographic.
Leading platforms like Betway have demonstrated this through their partnership with Ninjas in Pyjamas, where they’ve integrated betting education into team content and socialmedia presence. Socialmedia channels offer ideal venues for educational micro-content.
Socialmedia sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The survey also revealed that a young millennial follows an average of 121 publishers on the socialmedia. billion in 2014 to 2.17 billion in 2016. Think again.
Social channels tend to pull in the entire headline (along with your Business Wire news release summary) Don’t forget about mobile devices. Keeping your headline to 40 characters may be tough, but some think that is the ideal headline length for mobile readers.
Ensure a Mobile-Friendly Experience. Ninety-two percent of media professionals say their organization already has a mobile-compatible website or is working on one. Your audience is increasingly using mobile devices to connect to the Internet. Build Relationships on SocialMedia.
Are you wondering how you can make your press releases more sharable for socialmedia? If you want to boost engagement when it comes to sharing press releases on socialmedia, keep reading. You can include other media, such as videos and images to make your blogs more interactive. Mobile-Friendly Is a Must.
According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, socialmedia posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities.
Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Media outlets have taken note and have swiftly switched gears to maintain the attention of their current audiences and reach new ones. SocialMedia. Multimedia. Native Advertising.
In this fluid, mobile 24-hour business cycle environment, being able to get documents signed quickly is often the difference between a client who’s happy or not. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.) ” This is a PR boon.
Everything from how understand the value of earned and socialmedia through specific metrics – not things like UVM and impressions, rather multi-channel flow and direct vs. indirect traffic – to how to maximize AdWords and SEO strategies, the audience is becoming much more aware of the importance of measurement. Are you ready to join?
The socialmedia tools that are hot today may not have even existed a year ago. Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Create a socialmedia content calendar. With the kids back in school, learning is in the air. Design a website. There you have it.
Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, socialmedia and marketing analytics. Survey respondents said more and more of that budget will focus on digital, socialmedia and mobile tactics in the future. SocialMedia Marketing Gets a Boost.
How are you using your socialmedia listening tool ? As mobile devices decrease in screen size and smartphone usage continues to rise, media outlets have had to change the way they tell and distribute their stories. Stand out from the crowd and give reporters what they’re looking for with these four tactics: 1.
Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little socialmedia competitor audit. Miscellaneous social networks. Cool infographics. What are you looking for? Nieman Lab.
In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Salesforce uses infographics to highlight important points in its earnings reports. Leveraging socialmedia.
To see this in action, take a look at some fintech case study examples from the mobile payment processing company Square. If you’re aiming to share quick insights, an eye-catching infographic can display key data points and outcomes in an easily digestible format. People relate to people, not just numbers.
This is useful for email marketing and also retargeting and custom audience campaigns for paid socialmedia. Registration forms are a pain on a mobile device. More and more people are accessing information on mobile devices and filling out a registration form on a mobile device is hard – so visitors bounce.
.” Yet Pinterest may be the Rodney Dangerfield of social networks. In a Newsweek article describing the major Presidential candidates and the major socialmedia channels that they use, Pinterest isn’t mentioned at all (newcomers Periscope and Meerkat are though). Get your free white paper today! .” Checklists.
For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Existing socialmedia data from your Instagram, YouTube, or Facebook accounts could help to inform what imagery resonates best with your audience.
1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it. This also allows you to track media interest. 9) Mobile: If your reporters use text messaging, and they know you, you''re probably using it to connect with them on important news.
Digital media kits, housed either on the company website or online newsroom, are beneficial to media targets. Modern media kits are future-proof and adaptable. Additionally, the company has the option to make updates to a media kit as needed and fix any errors that are noticed post publication. Creative Media Kit Ideas.
Prioritize mobile responsiveness and quick loading times to improve user experience. Mobile optimization With the increasing use of mobile devices, optimizing your content for mobile is no longer optional. Mobile-friendly content improves user experience and plays a vital role in search engine rankings.
Most organisations use more elements like online videos, infographics and instant photos in their messaging. The topic of social bots is largely neglected by many communication professionals. . #4 4 Channel shift from print to social exaggerated. . #1 Visualisation in communication. But only 4.6% 5 Hypermodernity.
Socialmedia is 2018’s biggest driver, as Burton-Taylor reports that the media intelligence industry grew mid-single-digit in 2018 if social wasn’t counted. Learn more: report registration page ; PR News infographic. a) Mobile Now, Intranet Later – Internal Communications Best Practices via SocialChorus. “If
We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. These insights form the foundation for our infographic – a must-see for any PR pro! 7 Reasons Traditional Media is Still Relevant in PR 1.
In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. Computers are smaller.
Visitors may come from a socialmedia platform, a newsletter, another article they have read on your website, an external link or another place where the link to your press release can be found. Enrich your news release with images, infographics, slideshares and video to create a pleasurable experience for your visitors.
Most socialmedia marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? However, your socialmedia strategy must run deeper than that. You also have to consider how social touches other aspects of your multichannel marketing plan.
The good news is: at its best, your newsroom can serve as a content hub for your video, socialmedia content, e-books, blog posts, recent media coverage, images of your CEO and logos – the kind of content that helps boost your company’s ranking in search and makes it more likely that media coverage will be accurate.
Adopting a multichannel internal communication strategy, which incorporates tools like desktop alerts, mobile alert apps, and open-click alerts, help alert staff members. Over the years, healthcare PR has evolved from the days when mentions in the media were considered a success. Adopt content formats that employees can relate to.
https://www.thinkwithgoogle.com/infographics/for-football-fans-its-more-than-just-a-game.html. “The Content Strategy 2015: Marketing, Mobile, and the Enterprise“. Talking Points Podcast marketing podcast PR podcast socialmedia podcast talking points podcast' For Football Fans, It’s More Than Just a Game”.
As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, socialmedia was bursting with thoughts and opinions on these rebrands. This was in conjunction with a newspaper ad that explained the changes, along with updated socialmedia profiles and a website redesign.
Infographic via Deposit Photos. From a public relations perspective, if your goal is to have a client become the go-to expert in their field for media outlets, you will want to have videos featuring your clients to establish their expertise and telegenic capability. Use video on websites, in email marketing, and socialmedia.
Think about where people read the content, is your newsroom optimized for mobile, tablet, and desktop users alike? Socialmedia plugins help people who like your content to share it with their networks and improve your page’s presence. Get comfortable with rich content.
There is hope, however as the study also found: “Consumers are consulting blogs and socialmedia on their mobile devices prior to shopping. Nearly 60 percent of survey respondents have taken a blog review or socialmedia post viewed on a smartphone or tablet into consideration while shopping in-store.”.
Mobile friendly design With the majority of internet users accessing content on mobile devices, it’s essential to ensure your blog is optimised for mobile. Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content