Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists
Sword and the Script
SEPTEMBER 14, 2019
1) How reporters view social media, embargoes and exclusives. Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and. 1% said SnapChat. Exclusives matter. “76%
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