Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Survey 173

Survey Marketing B2B Study 173

Cision

MARCH 8, 2016

Are you pitching reporters but not receiving responses? When reporters go through their daily pile of pitches, they look for fresh angles that will engage and inform their readers, not reiterations of an already discussed topic or drawn-out explanations. Survey The People. That’s because you’re not giving them what they want.

How To 84

How To Pitching Comparison Survey 84

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics.

Infographics 67

Infographics Data Case Study Content Marketing 67

ImPRessions - Crenshaw Communications

JUNE 28, 2018

For many of our clients we field quarterly surveys designed to generate relevant news or insights. Surveys are the data gift that keep giving. Polls and surveys are time-honored PR tools for developing campaigns, fine-tuning messaging, and generating earned media and content. Omnibus surveys.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. Over the last few months, there have been three separate surveys that polled hundreds of editors, reporter sand journalists. The best pitches are short emails in the morning. What can PR do about it?

Survey 75

Survey Media Relations Report Media 75

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 84

Pitching Survey System Journalism 84

Sword and the Script

MAY 19, 2015

The irony of automation, which is frequently pitched as building tighter relationships with customers, often only serves to put distance between a business and its customers. The Social Times recently published an infographic by a UK-based software company called SDL. Voice of Customer.

Infographics 60

Infographics Customer Service Exercises Software 60

PRSay

JUNE 28, 2023

Consider the following findings from Cision’s 2023 State of the Media Report , a survey of more than 3,000 journalists worldwide: Press releases are cited as the resource journalists want to receive the most from brands and PR professionals Journalists ranked press releases No. reveals,” “shows,” “announces,” etc.)

Branding 145

Branding Brand Infographics How To 145

Cision

MARCH 21, 2016

Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. They must reconsider how they create, distribute and pitch their thought leadership. So how can you stay on the cutting edge of the news industry? This explains why almost half (48.9

Trends 120

Trends Mobile Media Print 120

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

PRs can then reach out to pitch “thought leaders,” authors and other spokespeople to any number of shows looking for talent or topic-specific expertise. Wakefield Research adds value to traditional PR surveys. This survey provider goes the extra mile in a couple of ways.

Tools 147

Tools Radio Data Analytics 147

Cision

OCTOBER 28, 2015

In a recent survey of 300 media professionals, 54 percent responded that they were more likely to review a multimedia press release than one that was entirely text. Check out the “PR Starter Kit” for pitching tips and more! In communications, concepts are more accessible to our brains when presented visually.

Communications 120

Communications Telecommunications Infographics Video 120

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. You can get data from survey platforms like OnePoll , YouGov , Survey Monkey , and Pollfish if you don’t have user data.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

FEBRUARY 1, 2024

We’ve covered tips on successful survey ideation in the past, so the next step is distributing your content. Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. I look forward to hearing from you soon.

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

JANUARY 14, 2017

That’s my take both before and after reading the survey research reviewed by the Bulldog Reporter. 2) Best to Pitch in the Morning says Reporter Survey. The best time of day to pitch reporters is in the morning, according to a Business Wire survey covered by the MediaPost.

B2B 60

B2B Pitching Survey Journalism 60

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! Half of all US adults like getting news (at least sometimes) via social media posts, according to a Pew Research Center survey. 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 103

Media Radio Print Newspapers 103

Buzzstream

JULY 16, 2024

For instance, if you want to rank for certain keywords in a specific region, such as “Memphis art galleries,” you could create and pitch a city study around the “Best Art Galleries in Tennessee” and include internal links to your Memphis art galleries page. Let’s start with ideation.

Study 62

Study Pitching How To Data 62

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

B2B 113

B2B Marketing Survey Software 113

Sword and the Script

JUNE 4, 2019

4) “State of PR” survey by Muck Rack. Muck Rack polled about 800 PR pros for a survey about the state of the industry. I thought the sections where the company compared this survey to the results of a survey of journalists conducted earlier were the better findings and here are some that stood out to me: PR and executive collaboration.

Software 99

Software Reddit Marketing Survey 99

Reputation Us

FEBRUARY 21, 2023

The annual survey of more than 33,000 individuals in 28 countries seeks to understand the public’s perception of trust across different markets and demographics. Businesses must distribute trustworthy information, the survey found. It takes facts—solid statistics, customer testimonies and proof points.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. List posts earn more shares.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Creating and Pitching Content Who is it best for? Then, use a tool like Buzzstream to pitch your content to your targets. INDIRECT : Find a relevant website in your industry with a broken page link.

Examples 133

Examples Software Pitching Tools 133

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 105

Trends YouTube Video Social Media 105

Cision

NOVEMBER 27, 2015

Understanding an integrated marketing environment will feed success when pitching brands and working on campaigns by allowing you to clearly show revenue ROI that will make your results more tangible to business leaders. Conduct surveys polling the dynamics of your industry and build reports from that data. Images: The U.S.

Strategy 120

Strategy How To Data Infographics 120

Landis PR

JULY 5, 2022

Cision and Muck Rack recently conducted exhaustive surveys of journalists on the state of their business, affording us a welcome and rare opportunity to better get to know the folks we’re dealing with daily. Muck Rack surveyed some 2,547 journalists in the study, just over half of them in the U.S. And shorter is better.

Survey 52

Survey Media Pitching Study 52

Beyond PR

JANUARY 23, 2018

Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. Conduct a survey on a topic that is important to your audience. You could send survey questions via social media and email, and get a sizeable response. Create Highly Shareable Content.

Strategy 75

Strategy Media How To Infographics 75

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

JUNE 28, 2016

A survey by Collective Bias , of 14,000 adult consumers found, “30 percent of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity. Nearly 60 percent of survey respondents have taken a blog review or social media post viewed on a smartphone or tablet into consideration while shopping in-store.”.

Infographics 61

Infographics Survey Consumer Study 61

Sword and the Script

AUGUST 16, 2016

Get to the latest infographic before it’s published – and pitch it to a media outlet first. Review webinars for pitch-ideas, contributed articles or guest posts. Transform a solid media pitch and into a blog post. Round up 10, 20 or 50 customer comments from NPS surveys into a blog post.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

wiredPRworks

APRIL 20, 2021

Conducted from February 1 to March 1, 2021, Cision’s 12th annual study is based on a survey of 2,700+ journalists in 15 countries. infographics, 39.3% Technology’s influence on the way reporters cover stories Do’s and don’ts for press releases and pitches. images, 44.6% videos, 42.7% social media posts. original research.

Report 52

Report Trends Media Infographics 52

Sword and the Script

FEBRUARY 24, 2015

That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. The survey was conducted in conjunction with the American Marketing Association and McKinsey & Co; Duke has run this survey twice a year since 2008. The survey found 69.9%

Mobile 60

Mobile Study Marketing Survey 60

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. As regular readers know, I often pour over marketing studies on these pages and sometimes produce survey cliff notes stemming from multiple reports. Live events: 49%.

B2B 62

B2B Study Marketing Survey 62

Buzzstream

NOVEMBER 6, 2024

Adjusting Outreach Frequency to Match Industry Relevancy : This approach can really work for any brand, but it’s smart to tailor the frequency of PR reports or surveys to the industry. Resources Mentioned SurveyMonkey : A platform for creating surveys and collecting first-party data. Is this approach harder to pitch to a client?

Digital PR 83

Digital PR SEO Data Report 83

Sword and the Script

NOVEMBER 9, 2021

Also, Agility has invited Ned Lundquist and me to present findings from our annual JOTW Communications Survey at their Earned Media Mastery Summit several years in a row. It also added “activity scores” to see “how often they are writing from all your most viewed lists and pitches.”. I encourage you to check it out. Minor Mentions.

Software 92

Software Banking Technology Corporate 92

Buzzstream

JUNE 14, 2024

Tip: I also have a whole post about doing this on a tactical level with surveys. Best Cities for X In a “best cities” or “index” campaign, the goal is to create a ranking of cities, states, or countries, rank them, and then pitch the winners (or losers) to those regional news publications. Check out how to pitch media.)

Digital PR 62

Digital PR SEO Pitching Google 62

Sword and the Script

NOVEMBER 3, 2015

Introductory pitches. Anytime I see a new reporter or blogger covering a topic relevant to my business, I’ll draft up an introductory pitch. If you’ve ever received a helpful email without an “ask” or a sales pitch, you’ll probably remember that person. Relationship building.

Industry 60

Industry Pitching Survey Twitter 60

Sword and the Script

FEBRUARY 25, 2017

Her story links to an online statement and infographic by the talent agency The Creative Group which conducted the survey: “Companies increasingly see the business value of good design and content marketing, and seek people with expertise in these areas. ” The company says it surveyed 400 U.S.-based

Marketing 69

Marketing Employee Survey Social Media 69

The Proactive Report

JANUARY 30, 2015

The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals. 59% od companies surveyed late last year say hiring of content marketing is imminent. Pitching reporters is not the same as it was 10 or even 5 years ago.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100