5W PR

JANUARY 29, 2025

Essential Tools Consider implementing: Content management systems Media monitoring platforms Social media management tools Analytics and reporting software Project management solutions Content Repurposing and Adaptation Make content work harder by adapting it for different channels and audiences.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

PR Job Coach

OCTOBER 31, 2013

You can accomplish both tasks using the video function on your smart phone or other tools such as Skype for the desk top or Google+. If you have quantitative data showing the result of a campaign or increased revenues link to an infographic that visually tells the story.

How To 249

How To Skype YouTube Construction 249

Cision

NOVEMBER 2, 2015

More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Fortunately, there are a lot of newer data visualization tools that take care of the coding for you. That said, let’s check out these tools: 1.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Fortunately, there are a lot of newer data visualization tools that take care of the coding for you. That said, let’s check out these tools: 1.

Data 120

Data Tools Google Examples 120

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 79

Infographics Data Case Study Content Marketing 79

Prowly

FEBRUARY 26, 2025

MEASURE THE RIGHT METRICS IN ONE PLACE 3 Top tools to measure digital PR performance Choosing the right tools to measure digital PR and digital marketing is crucial in making sure your strategy is going according to plan. It now offers powerful tools for journalist research, sentiment analysis, and trend prediction.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Onclusive

SEPTEMBER 13, 2017

With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Buzzstream

JANUARY 28, 2025

The two most popular tactics digital PRs use are pitching data-led content (95%) and providing expert commentary (93%). Digital PR Tools 28. Muck Rack, BuzzStream, Cision, and Roxhill are the top tools for building media lists. The most popular digital PR email outreach tool is BuzzStream (56%). Pitching Journalists 32.

Digital PR 71

Digital PR Brand Branding SEO 71

Onclusive

MAY 10, 2018

Tools and skills you can’t live without from today’s leading PR minds. From automated-marketing tools to modern skill sets, check out what the best and brightest are using to keep them winning. Overall it’s an amazing tool for monitoring breaking news, client conversations, influencers, and trends.”

Storytelling 230

Storytelling Technology Tools Infographics 230

PR for Anyone

JULY 27, 2024

Whether you’re a small business owner, a marketer, or a PR professional, the excitement and visibility of the Olympics can be a powerful tool for gaining media attention. Creating Timely Pitches Timing is crucial when it comes to media pitches. You want to ensure that your story is relevant and timely.

Media 130

Media Pitching Local Training 130

ImPRessions - Crenshaw Communications

JULY 21, 2017

In public relations w e’re always looking for tools to help produce quality content for clients as well as our own brand. And there are tools that can save time while improving topic choice, leads, and writing style. Save time and talent with PR tech tools. There are many tools to share content. DesignerPics.

Infographics 157

Infographics Writing Tools Google 157

PRSay

JUNE 28, 2023

But in today’s increasingly competitive media environment, are press releases still an effective tool for amplifying a brand’s message and generating earned media? Another innovative tool for PR professionals to reach target audiences, drive engagement and promote their brand narratives is the multichannel news release (MNR).

Brand 145

Brand Branding Infographics How To 145

Cision

MAY 26, 2016

In this interview, she discusses why financial brands are hesitant to embrace PR, how to improve your pitching strategy and how to best engage your audience. Finding new ways to express your message and connect with your audience, such as visuals like infographics or vlogs, can help elevate your brand from the competition.

Financial 168

Financial Infographics Pitching Consumer 168

ImPRessions - Crenshaw Communications

MAY 3, 2018

Close behind are e-books (67%), infographics (66%), and blog posts (66%).” Business buyers prefer hard, unbiased data over sales pitches and marketing collateral. In this era of two-way communications, public relations is a better tool for engagement with stakeholders. People don’t want the hard sell.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Shift Communications

JANUARY 4, 2016

Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? Above, we scanned the news to see how many times the word “infographic” was mentioned, then scanned Twitter for the same. In a word, no.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Cision

MARCH 8, 2016

Are you pitching reporters but not receiving responses? When reporters go through their daily pile of pitches, they look for fresh angles that will engage and inform their readers, not reiterations of an already discussed topic or drawn-out explanations. How are you using your social media listening tool ? Visualize Stories.

How To 84

How To Pitching Comparison Survey 84

Buzzstream

MARCH 5, 2025

Use the freemium model as a link building tool If you can create an incredibly valuable, free version of your software, you open your doors to the wide world of tool posts. All of the free tools out there have built-in linkability because no one really wants to pay for things online. But Free Tools are Expensive to Maintain!

Digital PR 62

Digital PR Pitching Study Google 62

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. Our clients know that using a media database is an incredible tool and, as with any tool, it must be used with great care.

Media 149

Media Pitching Data Technology 149

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 91

Pitching Survey System Journalism 91

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Media kits are essential tools for journalists and content creators who come to the website seeking information for media coverage.

How To 176

How To Media Guidelines Pitching 176

Cision

MARCH 21, 2016

They must reconsider how they create, distribute and pitch their thought leadership. To increase the chances of getting coverage, those pitching major outlets like USA Today (whose readership is between 60 and 65 percent mobile) should make their information visually appealing, accessible and easy to read on a small screen.

Trends 120

Trends Mobile Media Print 120

Deirdre Breakenridge

MARCH 12, 2015

If you’re seeing these new opportunities and you really want to get into your creative PR groove, then here are a few areas for you to explore that may help you to expand your creative practice: Tip #1: PR Tech Test and Use Creative Tools. There are so many creative tools that allow you to build visuals to make your content come to life.

Creativity 150

Creativity Web Social Media Data 150

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Polls and surveys are time-honored PR tools for developing campaigns, fine-tuning messaging, and generating earned media and content. Media love poll-results story pitches, especially when accompanied by visuals like infographics. The most cost-efficient are online tools like SurveyMonkey and Fieldboom for DIY polling.

Storytelling 149

Storytelling Data Survey Financial 149

Cision

JUNE 18, 2015

Perfect your pitch. You can and should pitch your created, or “owned,” content to the media. Write concise, clear pitches to key media contacts. Include links to your content assets – many times your pitches aren’t viewed because they hit the firewall and were either sent to spam or returned to you. Put out the signs!

Content Marketing 120

Content Marketing Marketing Pinterest Pitching 120

Buzzstream

NOVEMBER 6, 2024

link] Keysearch : A keyword research tool that provides balanced keyword difficulty scores. link] Positional : A tool that offers features for optimizing internal linking structures for SEO (and much more). Is this approach harder to pitch to a client? And I think the approach is something I haven’t really seen.

Digital PR 83

Digital PR SEO Data Report 83

Cision

JUNE 2, 2017

A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Hustle and pitch. At Movoto, each team member pitched the target audience using email. Each email pitch included these tactics: How would you describe the article to your mom? Cool infographics. Big full-screen images.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

DECEMBER 28, 2023

That’s why building a tool kit is essential. Without the right tools, you’ll waste time on menial tasks and diving down research rabbit holes. Here are my go-to tools for blogger outreach and some tips on how to use them effectively. There are a variety of tools available. Built for 1. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and the ones below represent the most useful link-building tools on the market today. Why pay for a tool when you can do this yourself?

Tools 71

Tools SEO Analysis Google 71

Cision

MARCH 8, 2016

This could mean sharing news via a YouTube video or creating an infographic on a recent industry trend. When pitching journalists, consider including photos or other multimedia to go along with your story. Stay up to date on what your audience is interested in using social listening tools.

Trends 120

Trends Mobile Media Infographics 120

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. You can find emails with a variety of tools, including Buzzstream. Use a tool like Buzzstream to track your progress, templatize your emails, send emails, and schedule follow-ups.

Examples 133

Examples Software Pitching Tools 133

Cision

JANUARY 22, 2016

Here are four ways quality content can be a valuable tool in gaining media coverage: Want to learn even more ways to score coverage? Once you’ve built that reputation, when it comes time to pitch, journalists will remember your name and will be more likely to give your story a chance. But just how does that content turn into coverage?

Media 120

Media Infographics Reputation Study 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 28, 2023

That’s why building a tool kit is essential. Without the right tools, you’ll waste time on menial tasks and diving down research rabbit holes. Here are my go-to tools for blogger outreach and some tips on how to use them effectively. There are a variety of tools available. Built for 1. Pricing: Free trial. $29/mo

Tools 62

Tools Blogging Pitching Google 62

PR for Anyone

OCTOBER 20, 2021

Post an infographic (check out www.Fiverr.com or www.Canva.com to have on easily made). The other thing you can do is use this content as media pitches. Create Content Using Media Pitches. Check out this comprehensive list: Share an inspirational quote. Answer a frequently asked question. Post something seasonal. Share an image.

How To 130

How To Video Interviews YouTube 130

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Why pay for a tool when you can do this yourself?

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Why pay for a tool when you can do this yourself?

Tools 62

Tools SEO Analysis Google 62