Shift Communications

JANUARY 4, 2016

Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? Above, we scanned the news to see how many times the word “infographic” was mentioned, then scanned Twitter for the same. In a word, no.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. Follow him on Twitter @cglynch.

Brand 120

Brand Branding Media Infographics 120

Cision

MARCH 21, 2016

They must reconsider how they create, distribute and pitch their thought leadership. To increase the chances of getting coverage, those pitching major outlets like USA Today (whose readership is between 60 and 65 percent mobile) should make their information visually appealing, accessible and easy to read on a small screen.

Trends 120

Trends Mobile Media Print 120

Sword and the Script

DECEMBER 22, 2020

71% of 337 respondents to a Twitter poll said they should report to the CEO. The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.

Survey 183

Survey Marketing B2B Study 183

Cision

OCTOBER 28, 2015

Check out the “PR Starter Kit” for pitching tips and more! Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. You can find him on Twitter at @steward_hudson for any comments, suggestions or partnership.

Communications 120

Communications Telecommunications Infographics Video 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. Take the Time to Pitch With Integrity and Thoughtfulness. Provide information and expert sources.

Media 149

Media Pitching Data Technology 149

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Perhaps crafting a Twitter poll with a question prompted by a seasonal piece such as this one from Dunkin Donuts or consider building a quick contest around a piece of earned content. But do use it in a pitch to a morning talk show. Repurpose the content. Use coverage to demonstrate results to leadership.

Interviews 136

Interviews Pitching Infographics Print 136

Cision

MAY 11, 2015

One tweet can produce a story, and interacting with a reporter on Twitter or even Instagram can get you an ‘in.’ What would’ve been a cold call or cold email becomes much warmer because I can refine my pitch through my social media research. It has given me insight about a journalist’s interests.

Reddit 120

Reddit Social Media Pitching Comparison 120

Cision

JULY 30, 2015

But, at a minimum, skim the reporter’s last three articles and twitter feed from the last week or so. Want pitching tips that will help you land an interview? Want pitching tips that will help you land an interview? Click here for 10 Media Pitching Do’s and Don’ts! Follow her on Twitter: @jenlawhead.

Interviews 120

Interviews How To Media Infographics 120

Cision

FEBRUARY 15, 2016

Here are four steps to pitching reporters and getting coverage from your upcoming conference. For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. Conferences provide journalists a prime learning experience and often lead to media coverage.

Conference 120

Conference How To Infographics Leadership 120

Sword and the Script

SEPTEMBER 14, 2019

Journalists again cited Twitter as the most valuable to them (up from 70% last year), followed by Facebook (up from 22% last year).” The best pitches are short emails in the morning. 93% of reporters prefer 1:1 email pitches, although 19% said mass emails and newswires are okay. 2) What reporters want from PR pitches. “My

Survey 88

Survey Media Relations Report Media 88

Buzzstream

NOVEMBER 6, 2024

It was easier to sour those relationships more quickly just because they were getting pitched all the time, but yeah, I really like this. Is this approach harder to pitch to a client? Like, I’m fully on board for having the content-led outreach versus pitching like a PDF or something. Vince: Yeah. Vince: Yeah.

Digital PR 83

Digital PR SEO Data Report 83

The Proactive Report

DECEMBER 24, 2015

There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn. Pitch bloggers. Pitch reporters. In Traditional PR we’re conditioned to view the media and academics and authors as thought-leaders.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn. Pitch bloggers. Pitch reporters. In Traditional PR we’re conditioned to view the media and academics and authors as thought-leaders.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Infographics. Some content will do better on Twitter, other piece might do better on LinkedIn. Pitch bloggers. Pitch reporters. In Traditional PR we’re conditioned to view the media and academics and authors as thought-leaders.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

B2B 148

B2B Marketing Survey Software 148

Sword and the Script

JUNE 4, 2019

And later: “Separately, social media analytics and monitoring platform Talkwalker counted more than 193,000 mentions within 48 hours that cited both Starbucks and ‘Game of Thrones,’ or a variation of the series’ hashtag, on Twitter, in social forums, blogs and news sites.”. Pitches should be personal and relevant.

Software 117

Software Reddit Marketing Survey 117

Buzzstream

DECEMBER 5, 2023

BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. Example, name:”Paul May” Twitter – Find authors related to a specific twitter handle. Finding new opportunities with BuzzStream Discovery Why use Discovery?

Resources 103

Resources Infographics Analysis Writing 103

Cision

NOVEMBER 27, 2015

Understanding an integrated marketing environment will feed success when pitching brands and working on campaigns by allowing you to clearly show revenue ROI that will make your results more tangible to business leaders. Run pilot campaigns on a variety of advertising channels like Google, LinkedIn and Twitter. Images: The U.S.

Strategy 120

Strategy How To Data Infographics 120

ISEBOX

APRIL 23, 2015

Thousands of press releases are sent to journalists who are often pitched more than 100 stories weekly. You HAVE to ensure your press release stands out from the dozens of other stories they are pitched every day. If you are using email to pitch your story, is your subject line professional, descriptive and enticing?

Infographics 70

Infographics Pitching Resources Writing 70

Sword and the Script

DECEMBER 18, 2018

It’s harder as far as pitching the media. With 4-5 PR pros for every journalist and shrinking newsrooms, getting your pitch seen by a reporter can be very challenging. One PR person you recommend following on Twitter is… @DavePidgeonPR. You can connect with Michelle on Twitter or LinkedIn. MG: That’s a good question.

Publicity 68

Publicity Storytelling Pitching Nonprofit 68

Contently - Strategy

DECEMBER 29, 2022

Key stakeholders to notify may include (but aren’t limited to): Social media specialists who can share the content asset on channels like LinkedIn, Twitter, Facebook, and Instagram. The sales team to use in upcoming sales efforts such as pitch meetings. What might this look like?

eBook 136

eBook Product Launch Software Internal 136

Landis PR

JULY 5, 2022

Pitching remains a topic that fosters some strong reactions among the journalists in the survey. Pitches that are poorly timed, impersonal, impersonal, confusing or lengthy will continue to be ignored. We should note that half of the journalists surveyed receive up to five pitches daily – or as many as 25 a week.

Survey 52

Survey Media Pitching Study 52

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Send More Multimedia in PR Pitches.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

NOVEMBER 3, 2015

The third source is Twitter lists. It’s arguably the single most useful feature Twitter has created (it’s a pity Twitter hasn’t enabled an ability to advertise based on lists), and when following thousands of people on the platform, provides a snapshot of the latest conversations from those you’ve listed as influential.

Industry 60

Industry Pitching Twitter Survey 60

prTini

OCTOBER 31, 2014

Mashable’s Branded Content Editor Talks Pitching. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. What You Should Learn From Rejected Pitches. When It Comes to Pitching, Share the Wealth. Follow Team Geben on Twitter for more articles and resources throughout the week.

Case Study 44

Case Study Infographics YouTube Pitching 44

Bad Pitch Blog

OCTOBER 7, 2011

This gives YOU, our gentle readers, the option to view The Bad Pitch Blog in as many as seven different ways. Many of us are down with infographics. Follow Kevin on Twitter. Oh and while you''re at it.follow Bad Pitch Blog. Thanks for Reading So our landlord , Blogger (read: Google), unveiled " dynamic views " recently.

Data 43

Data Analytics Infographics Google 43

Presspage

JUNE 4, 2019

Disney backed off on pitching its “what” (kid-friendly content) and instead focused on the “why” (why parenting is such a difficult job) and then gave readers content they could use. Perhaps you’ve adjusted to the more casual language of Instagram and Facebook, or the micro content of Twitter.

Journalism 68

Journalism Strategy Brand Branding 68

Buzzstream

DECEMBER 5, 2023

BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. Example, name:”Paul May” Twitter – Find authors related to a specific twitter handle. Finding new opportunities with BuzzStream Discovery Why use Discovery?

Resources 62

Resources Infographics Analysis Writing 62

Newsfile

JANUARY 30, 2024

Other platforms like X (formerly Twitter) and LinkedIn will continue to be of importance as more people and businesses strive to establish themselves as industry thought leaders. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

DECEMBER 10, 2015

Images for promotions, such as ads or social media images, are generally more like pitches than other types of writing. Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images. Know how to write a killer pitch or press release? When in doubt, keep your image simple.

Infographics 60

Infographics Tools Writing Guidelines 60

Shift Communications

APRIL 2, 2015

Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Social Media Analytics – Twitter, LinkedIn and Facebook all offer analytics and insights into brand pages. We can help you get started with our primers on Twitter & LinkedIn Analytics. Our reporting has stepped up.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

PR 20/20

MAY 17, 2018

This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Pitch target media (and / or influencers). To amplify your message even further, pitch a media contact on a story angle or offer to contribute an original piece—both teasing the subject matter of your new report.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. A few negative posts on Facebook or Twitter can result in a bad reputation that your company struggles to overcome for years. PR Tips How To Pitch to a Publication. If you’re pitching an event or an interview with a person, simply adapt the example to fit.

Publicity 82

Publicity Small Business Advertising Advertising 82

Sword and the Script

DECEMBER 13, 2016

However, you may have to make a business case for it the first couple of times and pitch it as an experiment. Any social media community manager worth their paycheck should already have a list of Twitter hashtags to use. It’s potential media pitch or link for a roundup article. 10) Create an infographic based on key points.

B2B 60

B2B Infographics Interviews eBook 60