Deirdre Breakenridge

AUGUST 12, 2019

Social media conversations and past articles, blogs, comments, tweets, etc., Showing up prepared and being more present or aware of the AGENDA, will not only lead to a better discussion, but chances are you’ll also be asked to come back for more interviews. will help you to figure this out.

Interviews 157

Interviews Infographics Media Media Training 157

Cision

SEPTEMBER 7, 2017

The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Example: Bride-To-Be Shares Emotional Journey To Lose 30 Pounds For Wedding On Social Media. Most companies have websites full of engaging images and video to appeal to online audiences. Personalize Your Brand.

Infographics 283

Infographics Consumer Video Examples 283

5W PR

MARCH 1, 2025

Leading platforms like Betway have demonstrated this through their partnership with Ninjas in Pyjamas, where they’ve integrated betting education into team content and social media presence. Social media channels offer ideal venues for educational micro-content.

Education 78

Education Analysis Measurement Infographics 78

5W PR

OCTOBER 9, 2017

Launching a new social media channel for your business or brand? The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Think thoroughly through the social networks on which you want to be active as there is no requirement to be on them all.

Social Media 112

Social Media Media Mobile Pinterest 112

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media has become the elephant in the room when it comes to business nowadays. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. Follow us on Twitter. mikefalkow.

Social Media 100

Social Media Media Infographics Pinterest 100

Cision

JANUARY 6, 2016

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Give your users content that they enjoy on social media. Multimedia Is The Way to Go. Don’t Be Afraid to Automate.

Social Media 120

Social Media Media Airlines Video 120

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

5W PR

JANUARY 13, 2025

Driving Organic Reach High-quality thought leadership content, such as insightful blog posts or informative white papers, attracts organic traffic from search engines and social media platforms. It can be used in sales presentations to demonstrate expertise and build rapport with potential clients.

Leadership 78

Leadership B2B Tools Engineering 78

Sword and the Script

JUNE 18, 2016

More than half of dads on social media are inclined to agree they’ve had had conversations or found resources that helped them become better fathers. That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby.

Infographics 60

Infographics Social Media Media Survey 60

5W PR

JANUARY 29, 2025

Essential Tools Consider implementing: Content management systems Media monitoring platforms Social media management tools Analytics and reporting software Project management solutions Content Repurposing and Adaptation Make content work harder by adapting it for different channels and audiences.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Waxing UnLyrical

JUNE 14, 2012

” It occurred to me that some people treat infographics like my three-year old treats “Starships.” If there are beautifully presented pictures, the information informing them is rarely questioned, just as my daughter dutifully obliges any call for raised hands. One recent infographic illustrated this point quite well.

Infographics 81

Infographics Pinterest Case Study Facebook 81

Prowly

FEBRUARY 13, 2025

START MEASURING THE RIGHT METRICS Simple and smart ways to measure brand awareness Track manually If you want to start tracking manually before trying dedicated tools, heres how: You can begin with following brand mentions on social media platforms. You can use Google Analytics or social media listening tools for this.

Measurement 104

Measurement Tools Brand Branding 104

Axia PR

FEBRUARY 13, 2018

An infographic is a way to present information or data visually with an image. To begin, decide the information you want to include in your infographic, where it will live (e.g., Once the copy is ready, send it to a designer, or you can use a site like Canva or PicMonkey to create the infographic yourself.

Infographics 54

Infographics Social Media Media Data 54

Cision

MAY 29, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. Offer Users Quality Content. Offer Variety.

How To 129

How To Content Marketing Engineering Advertising 129

5W PR

FEBRUARY 22, 2025

This knowledge gap presents both a challenge and opportunity for defense tech PR. Visual storytelling through infographics, videos, and interactive content helps break down complex concepts. Successful PR strategies focus on real-world applications and benefits rather than technical specifications.

Publicity 78

Publicity Privacy Technology Ethics 78

The Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. Don’t faint at the notion of paid media being part of PR!

Mobile 201

Mobile Strategy Web Consumer 201

Karen Freberg

APRIL 20, 2020

It is that time of the semester where we are all finishing classes, getting ready for finals, and helping our students prepare for their final client presentations. I am currently teaching two social media classes with two different clients. Go over what you think are some must haves for your presentation (ex.

How To 69

How To Infographics Video Social Media 69

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. 1 ranking in the latest U.S.

Publicity 157

Publicity Social Media Report Fashion 157

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 51

Media Relations Social Media Media Real Estate 51

PRSay

JULY 16, 2019

For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Just like Disney took a tried-and-true story and retold it with modern animation, repurposing evergreen content in a new medium can revive established messaging.

Content Marketing 161

Content Marketing Infographics SEO Video 161

Cision

SEPTEMBER 7, 2016

The social media tools that are hot today may not have even existed a year ago. Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Create a social media content calendar. Develop appealing slide presentations and more! Design a website.

Resources 120

Resources Marketing Small Business eBook 120

Deirdre Breakenridge

MARCH 12, 2015

Because of social media, we’re able to use our creativity and apply our skills in other areas that were not traditionally in our wheelhouse. PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. Creative PR 2.0

Creativity 150

Creativity Web Social Media Data 150

Cision

OCTOBER 28, 2015

The answer might surprise you, as there’s proof that humans are hardwired to interact when presented with imagery. In communications, concepts are more accessible to our brains when presented visually. Visuals are vital for all types of communication, whether they’re still shots, videos, infographics or slides.

Communications 120

Communications Telecommunications Infographics Video 120

Critical Mention

NOVEMBER 6, 2018

With an engaging and captivating brand story–one that describes the corporation ’s past, present and future, customers can create an emotional, human connection with a business that enables them to relate to the organization. Many social media platforms have a timeline feature, particularly Facebook. Use people, not logos.

Social Media 65

Social Media Media Writing Infographics 65

PR Fuel

JUNE 18, 2020

Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. Creating Momentum.

Infographics 105

Infographics SEO Writing Pitching 105

Contently - Strategy

SEPTEMBER 5, 2024

Use the right medium Think of the medium you use to present a fintech case study as the delivery vehicle for your story. If you’re aiming to share quick insights, an eye-catching infographic can display key data points and outcomes in an easily digestible format.

Case Study 52

Case Study Study Storytelling Infographics 52

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. The number one outlet is social media followed by informative pieces on websites, blogs, and e-newsletters.

Content Marketing 148

Content Marketing Marketing Measurement Construction 148

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics Infographics are an excellent way to transform complex financial data into engaging, visual stories - especially in investor communications. Infographics cut through the noise, offering a clear, concise, and visually appealing way to present data and strategies.

Communications 78

Communications Infographics Financial Software 78

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Cision

MARCH 21, 2016

Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. Social Media. This explains why almost half (48.9 percent) of journalists now incorporate this type of content into their work. Native Advertising.

Trends 120

Trends Mobile Media Print 120

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Blog posts into social media content. Enter: Content repurposing. The problem?

eBook 141

eBook YouTube Video Social Media 141

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

A digital/social media star. Many PR teams manage social media accounts and digital output for clients. The role starts with setting social media strategy and determining which sites and tactics align with the desired audience. This group will often be involved with influencer relations as well.

Agency 136

Agency Analytics Creativity Social Media 136

Sword and the Script

APRIL 13, 2019

As it is on the occasional Saturday, the UML is where I round up three ideas – in this case three fairly substantive studies – and present them for your perusal. Social media spending dropped for the first time since August 2017 from 13.8% Even so, senior marketers forecast social media spending to rise to 19.7%

Study 135

Study Survey Infographics B2B 135

Contently - Strategy

SEPTEMBER 18, 2024

There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. ” Is now the time to redefine your brand or bring new ideas to the table to present a creative but unified new front? million words.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Cision

MARCH 8, 2016

How are you using your social media listening tool ? Help reporters reach these on-the-go content consumers by pitching videos, infographics or other mobile-friendly multimedia. Then, think of an interesting way to present the statistics and insights. Uncover Lesser-Known Topics. Survey The People.

How To 84

How To Pitching Comparison Survey 84

Presspage

JANUARY 30, 2024

If we look at the role of multimedia in effective investor relations communication, investors not only pay more attention to presentations with multimedia elements, but they also gain a deeper understanding of complex financial details. Furthermore, consider the role of infographics when presenting a company's sustainability initiatives.

Infographics 78

Infographics Financial Video Leadership 78