ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities. Predictions are a perennial.

Pitching 136

Pitching Print Survey Local 136

Cision

FEBRUARY 29, 2016

Depending on your organization and its goals, you’ll want to create both digital and print versions of your messaging. If your communication doesn’t stand out with pictures, infographics or banners, people are either deleting or ignoring your messaging, says Amie. For each campaign, focus on a theme to help unify all your messages.

Communications 120

Communications How To Infographics Print 120

Communications Conversations

JANUARY 11, 2018

And just 25 minutes on print media. And remind me again how important that hit in USA Today print edition is again. So, we know people are spending FAR more time on digital media (and video) than they are on print. Think about that for a minute. Meanwhile, what are public relations folks spending much of their time producing?

Consumer 104

Consumer Print Reddit Video 104

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. While comedians must rely on others’ materials for parody and sketches, the amount they take to work with can cause a scene just as easily as someone reusing statistics from one infographic for another. .

Examples 120

Examples Viral YouTube Infographics 120

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Print media is the most trusted source of news in the world at 58% (vs.

Media 103

Media Radio Print Newspapers 103

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. 4 Channel shift from print to social exaggerated. Media relations with print newspapers/magazines are still stronger than expected. #5 . #1 Visualisation in communication. But only 4.6% 5 Hypermodernity.

Communications 115

Communications Publicity Survey Newspapers 115

Deirdre Breakenridge

MARCH 12, 2015

PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. The colors you use on the web are not the same colors you use for print. There are so many creative tools that allow you to build visuals to make your content come to life.

Creativity 150

Creativity Web Social Media Data 150

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage. The round-up can be turned into an infographic to post on the company website or used as an idea for a holiday gift story.

Interviews 136

Interviews Pitching Infographics Print 136

5W PR

JULY 15, 2020

There’s no reason to stress about typos that were printed on 100 physical copies of materials. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. Create compelling visuals that illustrate a brand’s narrative and make the company more appealing.

How To 176

How To Media Guidelines Pitching 176

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. The podcast is eminently shareable on social media channels.

Company 113

Company Interviews Print Pitching 113

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet. In PR, this translates into everything from the well-designed event invitation to catchy infographics and visually appealing reports and studies.

Agency 136

Agency Analytics Creativity Social Media 136

Sword and the Script

DECEMBER 16, 2014

As for my own prediction, here’s what CMI found fit for print ( click here or image to enlarge ): I’d be interested in your views, so please feel free to sound off in the comments. Infographic: The State of Content Marketing; Rich Getting Richer. Content marketing as a minimum barrier to entry.

Content Marketing 125

Content Marketing Marketing Writing Infographics 125

Contently - Strategy

SEPTEMBER 21, 2018

Visual assets like infographics are more expensive.) The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub. But if those fundamentals are strong, letting freelance talent create your marketing content frees up the core employees to focus on the big picture.

Content Marketing 111

Content Marketing Print Analysis Web 111

Buzzstream

JANUARY 28, 2025

Print, TV, and radio only comprise 25% of journalists primary publishing medium. Data visualization/infographics by 34%, and videos by 33%. Journalist Relationships with Digital PRs 42. 70% of journalists say that relationships with public relations professionals are essential to the success of their job. Muck Rack ) 4 4. Cision ) 45.

Digital PR 71

Digital PR Branding Brand SEO 71

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Even if they’re a “print” outlet. Every asset – text, photo, visual, infographic – should be thoughtful. How to improve visual content? Should be strategic.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Even if they’re a “print” outlet. Every asset – text, photo, visual, infographic – should be thoughtful. How to improve visual content? Should be strategic.

Infographics 100

Infographics Video Case Study Print 100

Contently - Strategy

DECEMBER 5, 2019

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Create social videos and infographics. Create social-friendly videos and infographics. Our industry analysis found that videos and infographics outclassed other content formats in terms of average social shares.

Financial 108

Financial Industry Report Insurance 108

Presspage

NOVEMBER 6, 2017

You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media. Number of downloads for offered white papers, videos, infographics etc. Number of pageviews for publication on own website.

Measurement 97

Measurement Comparison Advertising Advertising 97

5W PR

SEPTEMBER 13, 2024

Understanding the Role of Media The media, whether it’s print, broadcast, or digital, significantly influences consumer behavior. Develop valuable content, such as blog posts, articles, and infographics, to attract and engage potential guests. Partner with social media influencers to promote properties to their followers.

Media 78

Media Hotels Reputation Crisis Management 78

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. The founder of Moneywehave.com, a personal finance and travel site, simply doesn’t have the time or the resources to shoot video or create infographics himself.

Infographics 54

Infographics Print Video Real Estate 54

Beyond PR

APRIL 13, 2018

Brand value can be measured by a variety of media channels including broadcast, print and social. Influencer, content and video marketing campaigns that target multiple channels should measure online, broadcast, print and social monitoring to gain impactful data. Multichannel marketing should not be grounded solely in online results.

Media 73

Media Google Print Measurement 73

PRSay

JUNE 11, 2021

A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. During the height of the pandemic, this daily report often had at least 25–40 entries, consisting of print, online and broadcast mentions.

Publicity 158

Publicity Social Media Report Fashion 158

Critical Mention

SEPTEMBER 21, 2018

In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. Integrating both print and digital marketing into is critical to your modern PR campaigns.

Advertising 84

Advertising Advertising Analytics Privacy 84

PR Fuel

MARCH 19, 2021

Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Images, videos, and infographics are other effective pictorial illustrations that can bring the story to life. For a blogger, you want them to share your story with their readers. Call to Action.

Small Business 98

Small Business Writing Engineering Infographics 98

Sword and the Script

DECEMBER 22, 2020

A study by Backlinko examining 912 million blog posts found that “list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.”. The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); print news is a distant third with 5%.

Survey 183

Survey Marketing B2B Study 183

Contently - Strategy

AUGUST 22, 2019

Deloitte spends each year surveying American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool animated infographic.

Banking 107

Banking Content Marketing Examples Industry 107

Bad Pitch Blog

AUGUST 18, 2011

It’s a printed piece (thick stock with an even thicker cover stock). To be clear, I don’t begrudge anyone from creating, and mailing, a printed piece. There are a lot of good reasons to create a print experience. There are a lot of good reasons to create a print experience. What was the white paper about?

Print 42

Print Marketing Guidelines Wikipedia 42

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. We try to apply that principle to our own bottom-funnel assets, which can be printed out and distributed at events or shot over to potential clients as PDFs. With that in mind, here are the content formats most useful at each stage of the funnel.

Case Study 110

Case Study Marketing Study Content Marketing 110

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Use clear headings, bullet points, and short paragraphs to break up the text. Regarding this topic, a senior content marketer has shared her perspective. Let’s listen to her insights.

Engineering 100

Engineering Writing Mobile SEO 100

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

How To 48

How To Media Print Real Estate 48

Sword and the Script

MAY 24, 2016

Know a sales or marketing leader in the Atlanta with compelling ideas fit for print? If you enjoyed this post, you might also like: Infographic: Nurturing the Gap between Marketing and Sales. Send us a note through the contact us page. Did you know? Photo credit: Flickr, R.E. Barber Photography, Stormy Day ( CC BY-ND 2.0 ).

System 0

System Training Infographics Print 0

PRSay

AUGUST 23, 2016

Infographics for instance, work very well for illustrating statistics and other technical content. The creative format of infographics also help to steer the consumer to look at data, which would have been otherwise more easily overlooked. Not necessarily as a standalone medium, but in combination with technical information.

Video 60

Video Financial Infographics Web 60

PRSay

AUGUST 10, 2016

Infographics for instance, work very well for illustrating statistics and other technical content. The creative format of infographics also help to steer the consumer to look at data, which would have been otherwise more easily overlooked. Not necessarily as a standalone medium, but in combination with technical information.

Video 60

Video Financial Infographics Web 60

Cision

AUGUST 26, 2015

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Mark Fidelman (@markfidelman) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

OCTOBER 17, 2016

Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance. Even when using multi-media or infographics, Berling plans GNP Company’s corporate sustainability report to include long-form narrative. Case in point – General Mills.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Shift Communications

JULY 20, 2015

My hands touch all sorts of projects ranging from the development of infographics, web banners and print collateral to social content and animated Powerpoint presentations. What are your main focuses as SHIFT’s Art Director? How do your day-to-day responsibilities play into this? Anything creative! What are some of the challenges?

Agency 60

Agency Creativity Infographics eBook 60

Contently - Strategy

MARCH 18, 2024

In an effort to break from tradition, BBH started the Center for Women & Wealth, coupled with a pioneering print magazine tailored for these women. They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. infographic.

Case Study 52

Case Study Financial Content Marketing Study 52