Contently - Strategy

DECEMBER 29, 2022

Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. What might this look like?

eBook 136

eBook Product Launch Software Internal 136

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

ISEBOX

JANUARY 6, 2016

I’ve seen them through my work in content marketing and public relations, of course. So when the team at ISEBOX asked me to develop a public relations content calendar for the content I’ll be working on for 2016, I was ready to take on the challenge. Product Launches. Until recently, I didn’t. Holiday Related.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Presspage

JANUARY 21, 2025

A press release is a short, compelling news story written by an organization and shared with media outlets, journalists, or the public. Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. 5 free press release templates - Download 1.

Writing 78

Writing How To Product Launch Crisis 78

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. Companies have a story to tell, and the media needs to tell a story.

Media 71

Media Automotive Resources Financial 71

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key.

Trends 105

Trends YouTube Video Social Media 105

PR Fuel

MAY 24, 2022

Remember too that they may publish your release with the headline that you have chosen, so you want to make sure that your news item won’t be drowned in their publication and not catch the attention of their readers. Use Simple Language. Don’t try to sound smarter than your readers by using big words or jargon. Add Multimedia.

Writing 72

Writing Product Launch Infographics Pitching 72

PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. They can also include photographs, media, or infographics depending on the topic. Press releases can give you more content ideas based on the quotes, infographics, and statistics they contain. Concise Conclusion.

Writing 52

Writing How To SEO Infographics 52

Sword and the Script

JUNE 11, 2016

Earlier this week I used two free online tools test a hunch and audit the social shares and traffic to three communications vehicles used as part of the announcement: 1) a CMI blog post; 2) a UBM press release; and 3) traditional news to coverage in a highly credible local business publication. The “gatekeeper” doesn’t exist anymore.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Buzzstream

FEBRUARY 9, 2024

However, not all product or brand releases warrant a press release. If you are launching a new brand or product, tailor your press release to resonate with journalists at industry trade publications, so always tie it back to what they find valuable and relevant. We recommend including them if you can.

Examples 62

Examples Product Launch Data Report 62

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, read on to discover what you should not ignore in public relations this year. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PR Fuel

JUNE 17, 2021

They’re also a great way to ensure the wider public has immediate access to your news announcements. Some noteworthy press release topics you might want to keep in your arsenal include product launches, hiring new executives, business events, crisis management, social initiatives, and receiving awards.

Writing 66

Writing SEO Google Local 66

Beyond PR

DECEMBER 19, 2016

June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.”

Film 180

Film Small Business Pitching Comparison 180