Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. According to Cision’s 2017 State of the Media Report , journalists continue to experience shrinking news teams and constricting budgets. Target your audience.

Media 71

Media Automotive Resources Financial 71

Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Whether launching a new product or managing a crisis, heres how to adapt your press release format for different scenariosplus free templates to help you get started.

Writing 78

Writing How To Product Launch Crisis 78

Prohibition

AUGUST 17, 2021

Whether your video is an animated infographic explaining the latest stats of complex research or a promotion for a new product your audience will be more interested to interact and engage with video content. According to Wyzowl’s 2020 report 89% of video marketers said that video gave them a good ROI. Retention and ROI.

Video 62

Video Content Marketing Marketing Product Launch 62

ISEBOX

APRIL 27, 2016

When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. That’s why we recently conducted a major survey with journalists to see what it is that irks them most about corporate newsrooms.

Survey 70

Survey Corporate Product Launch Writing 70

PR Fuel

MAY 24, 2022

This helps the reporter to follow up if necessary. Adding images, videos, or infographics to your release will make it more visually appealing and help get your point across. If your release is about an event, a product launch, or some research, for example, it will be hard to get your point across without these added in.

Writing 72

Writing Product Launch Infographics Pitching 72

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. We recommend including them if you can.

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 The gatekeepers are no longer the editors and reporters of magazines and newspapers. If you enjoyed this post, you might also like: Infographic: Content Marketing Divide; Rich Getting Richer. million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

PR Fuel

JUNE 17, 2021

Some noteworthy press release topics you might want to keep in your arsenal include product launches, hiring new executives, business events, crisis management, social initiatives, and receiving awards. Some of the best examples of multimedia include videos, photos, infographics, and PFDs (whitepapers, eBooks, etc.).

Writing 66

Writing SEO Google Local 66

Beyond PR

DECEMBER 19, 2016

as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. June: Plan Around Product Launches. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Reporters are always looking for last-minute tips for topics as varied as Halloween tips for frugal parents, to adult Halloween wines and cocktails. Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” Fall into these smart seasonal PR ideas.

Film 180

Film Small Business Pitching Comparison 180