Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. Companies have a story to tell, and the media needs to tell a story.

Media 210

Media Automotive Resources Product Launch 210

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. This increased exposure can lead to a surge in website traffic, social media followers, and provide a boost in overall sales.

Retail 62

Retail Marketing Advertising Advertising 62

Beyond PR

SEPTEMBER 27, 2016

Combine social aptitude with almost limitless content, and you have the perfect opportunity for social media success. You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Infographics or images with quotes relevant to the show.

Social Media 40

Social Media Trade Shows How To Media 40

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Social Media Analytics: Analyzing social media for engagement and trend insights.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Why is this? Bite sized content. Increasing Brand Awareness. Retention and ROI.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

ReimaginePR

JUNE 27, 2016

Your audience should see the same, consistent message throughout your website and your social media platforms. Then you can share this story across your branding and all over your social media platforms. Don’t forget to create stories for all of your upcoming product launches too! Media Kits Are a Must-have.

Reputation 120

Reputation Brand Branding Product Launch 120

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do. Companies have a story to tell, and the media needs to tell a story.

Media 71

Media Automotive Resources Financial 71

PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. They can also include photographs, media, or infographics depending on the topic.

Writing 52

Writing How To SEO Infographics 52

PR Fuel

JUNE 17, 2021

You also want to highlight why this news is noteworthy so that the media and your customers are further intrigued and inspired to read on or share your news. Generally, the purpose of a CTA is to direct your readers to your business website or other social media sites. Craft a Good Headline. Prioritize SEO Practices.

Writing 66

Writing SEO Google Local 66

Beyond PR

DECEMBER 19, 2016

There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. June: Plan Around Product Launches. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Contently - Strategy

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

eBook 145

eBook Product Launch Software Internal 145

Prohibition

APRIL 13, 2023

Use Video Clips For Social Media It is no secret that social media is a powerful tool for maximising brand awareness and engagement. But not all social media platforms support long-form video content. Social media posts (and supportive video content) can be used in a variety of ways.

Video 62

Video Infographics Social Media Instagram 62

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” For example, we have used intel from ad tech clients to put pitches together on viewer habits or to comment on social media reaction to film and TV news.

Film 180

Film Small Business Pitching Comparison 180

Sword and the Script

DECEMBER 29, 2015

Often these posts resonate well; and despite earning a coveted link on Reddit (the poster remarked the post rambles), overall, this one did not: Market Priming: Setting Conditions for a Product Launch. Prevent a PR crisis with a single tweet. Research suggests a brooding crisis can be avoided with a simple acknowledgment or apology.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Sword and the Script

JUNE 11, 2016

Whether it’s email, newsletters, SEO, PPC, social media marketing — it’s imperative to ensure these are integrated and complementary. No longer does a new product launch require a pitch letter and an intern to reach out to a list of editorial contacts — spraying and praying for a response.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Social media success is all about trial and error.

Social Media 40

Social Media Pinterest Media Marketing 40