Cision

APRIL 23, 2015

To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. Others may want visual content, such as video and infographics. Pitch your written and multimedia content to reporters.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Cision

JULY 30, 2015

If a reporter calls on deadline, never jump right into the interview. With a last-minute interview, you don’t have time to do a full assessment of the media opportunity, outlet and reporter like you would in normal circumstances. But, at a minimum, skim the reporter’s last three articles and twitter feed from the last week or so.

Interviews 120

Interviews How To Media Infographics 120

Cision

FEBRUARY 5, 2016

From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. For native advertising to be effective, marketers need to be able to give journalists the editorial freedom they need to truly explore and report on their topic. What is native advertising? Consider the user experience.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. In an always-on news environment, we aren’t beat reporters waiting for news to happen. Get all the tips you need from our free e-book “A Roadmap to Multimedia Storytelling.”

Media 120

Media Content Marketing Infographics Fashion 120

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. It tends to capture attention in ways that text-heavy reports cannot. Its impact on investor relations is profound.

Infographics 78

Infographics Financial Video Leadership 78

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

It’s pure storytelling. In the 2018 B2B Buyers Survey Report , 77 percent of buyers named “deployment time/ease of use” as the top variable in making a final decision on solution providers. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

The Proactive Report

JUNE 4, 2016

Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. Infographics are your key language elements here. Take an image and create a visually engaging infographic by adding important data points, or create a diagram to highlight elements of interest.

Social Media 100

Social Media Media Infographics Pinterest 100

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Just like HARO, (Help a Reporter Out), the service is free and requires a simple sign-up to receive daily email queries. Talkwalker for realtime Newsjacking.

Tools 147

Tools Radio Data Analytics 147

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling. Taking advantage of infographics, still images, and video will be much more eye-appealing, and it makes a journalist’s job easier if strong visuals are involved.

Pitching 140

Pitching Infographics B2B Study 140

Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

Communications 78

Communications Infographics Financial Storytelling 78

Stephen Waddington

JANUARY 9, 2019

Machine learning, leaky funnels, value exchange, hypertargeting, and customer advocacy are all opportunities for B2B marketing in a new report by Metia. We’ve published a report this week by my colleague Pete Morgan that explores new approaches to B2B marketing while also recognizing the importance of fundamentals.

B2B 60

B2B Report Case Study Infographics 60

Sword and the Script

JUNE 4, 2019

Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” Social media is 2018’s biggest driver, as Burton-Taylor reports that the media intelligence industry grew mid-single-digit in 2018 if social wasn’t counted.

Software 117

Software Reddit Marketing Survey 117

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Another 46% will spend the same about of time and just 12% will spend less time on Twitter; 60% of journalists consult a company’s social media in their reporting; and. 18% of reporters say they get their news from Twitter – that’s about one in five.

B2B 148

B2B Marketing Survey Software 148

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. Renowned cognitive psychologist Jerome Bruner highlighted the power of storytelling by suggesting that we are 22 times more likely to remember a fact when it is embedded in a narrative.

Corporate 78

Corporate Strategy Communications Storytelling 78

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. Renowned cognitive psychologist Jerome Bruner highlighted the power of storytelling by suggesting that we are 22 times more likely to remember a fact when it is embedded in a narrative.

Corporate 78

Corporate Strategy Communications Storytelling 78

Contently - Strategy

JANUARY 9, 2019

As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products. It’s stacked with data and sidebar panels that incorporate reporting and storytelling.

How To 111

How To Transportation Content Marketing Healthcare 111

Presspage

JANUARY 23, 2024

Through storytelling, IROs can forge an emotional bond with investors, making the company's journey relatable and its vision clear. Make it Visual: The Power of Infographics Infographics are an excellent way to transform complex financial data into engaging, visual stories - especially in investor communications.

Communications 78

Communications Infographics Financial Software 78

Marketwired

MARCH 22, 2016

Greater access to website and social analytics has given PR professionals the opportunity to create more effective strategies and better report on their outcomes. The data-driven world has significantly reshaped the way the communications industry works. CreativePR: Measurement and Data-Based Insights Click To Tweet.

Measurement 100

Measurement Data Creativity Viral 100

Beyond PR

JANUARY 3, 2017

Storytelling. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills. So what’s left?

Company 72

Company Storytelling Small Business eBook 72

Marketwired

JANUARY 5, 2016

New Year’s resolutions may have a notoriously high failure rate, but here’s a motivating concept: One report showed that the success rate of those who make resolutions is 10 times higher than the success rate of adults desiring to change behavior but not making a resolution to do it. Be a storyteller – a smart one.

Mobile 100

Mobile Content Marketing Survey Infographics 100

ISEBOX

MARCH 14, 2016

Videos, photos, infographics, charts…they are everywhere. And, while it’s a victory to have a reporter want to cover our story, we still have to give them these big files, and that’s a pain. That will work, but it’s inefficient and requires the reporter to take initiative. Most of the time it passes us by like dust in the wind.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

The Hoyt Organization

AUGUST 9, 2024

They craft the message and tone to consumers to build a positive relationship with brands through effective storytelling, social media strategies, press releases, earned media and more. The Digital Marketing Institute reported that 78% of travelers think social media provides the most helpful travel information.

Travel 81

Travel Tourism Industry Publicity 81

PRSay

OCTOBER 2, 2019

In a recent Business Wire webinar , “Out of the Lab and Into the Headlines,” Biotech communicators shared the challenges they face when trying to reach and engage broad audiences — from reporters and scientists to patients and investors — with a complicated story. Avoid jargon that is not useful to the reader who lives outside your space.

Local 83

Local Storytelling Infographics Resources 83

Beyond PR

MAY 17, 2018

In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. Download the 2018 Global State of the Media Report.

Infographics 54

Infographics Print Video Real Estate 54

Presspage

JUNE 4, 2019

The key to brand journalism is taking a step back from selling your products and services, and a step toward journalistic reporting on the industry subjects that impact your audience. Brand journalism, in its truest form, operates much like traditional journalism – think unbiased opinions and fact-based reporting. Tell a Story.

Journalism 68

Journalism Strategy Branding Brand 68

Contently - Strategy

MARCH 18, 2024

They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. Visual storytelling is worth a thousand words: Use it to simplify complex information. infographic. Meanwhile, total monthly conversions skyrocketed by 247%.

Case Study 52

Case Study Financial Content Marketing Study 52

The Proactive Report

JANUARY 30, 2015

So we need to learn to produce visual content, track content success and report how our actions have contributed to reaching the organization’s goals. Pitching reporters is not the same as it was 10 or even 5 years ago. We are the storytellers and content marketing should be our domain. However, there are changes here too.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Shift Communications

OCTOBER 31, 2016

Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. Our work is often undervalued because our industry fails at reporting data. Moreover, when we do actually have data worth reporting, most of us skimp on analysis. Humans can’t read a thousand releases a day.

Analytics 60

Analytics Data Analysis Technology 60

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. You wouldn’t buy a CMP without data reporting capability, and the really stellar options have a transparent workflow management interface. Content campaign.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. The Holmes Report.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 18, 2018

And, the storytelling. But PR pros have ALWAYS been storytellers. With 4-5 PR pros for every journalist and shrinking newsrooms, getting your pitch seen by a reporter can be very challenging. Even with all the technology and social media, etc., you still need to be able to build relationships. MG: That’s a good question.

Publicity 68

Publicity Storytelling Pitching Nonprofit 68

Solo PR Pro

OCTOBER 18, 2022

Kelly Kirkendoll (KK): The most effective storytelling requires both words and visuals, and this has become truer as social media has grown and attention spans have shrunk. What are some other services you offer to clients in addition to PR? That’s one reason why we provide services such as graphic design, data visualization and video.

Media Relations 97

Media Relations Media Social Media Internal 97

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

PR 20/20

OCTOBER 31, 2017

We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. Use Natural Language Generation for Seamless Reporting. Here at PR 20/20, we use NLG to automate monthly reporting for our clients—specifically via Automated Insights. According to the MarTech Data Report , “.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. The importance of storytelling in PR. Digital PR is a broad landscape, especially when it comes to campaigns. Interactives.

Digital PR 62

Digital PR Analysis B2C Examples 62

Sword and the Script

NOVEMBER 29, 2016

But the reporter didn’t respond, despite my experience, intuition and persistence. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. Get to the latest infographic before it’s published – and pitch it to a media outlet first. It was a good pitch.

Content Marketing 60

Content Marketing Publicity Marketing Television 60