ImPRessions - Crenshaw Communications

MAY 3, 2018

Both profitability and reputation ride on the decisions of B2B buyers. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” Sound marketing and advertising can be a good start in building credibility, but a well-conceived PR plan builds the type of reputational value that lasts.

Advertising 178

Advertising Advertising B2B Trade Shows 178

5W PR

AUGUST 1, 2024

In today’s digital era, the reputation of a healthcare organization holds unprecedented importance. Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Cision

DECEMBER 20, 2017

The company has put extensive effort into making itself a valuable resource and gaining a reputation as an expert in the field. Infographics can be especially useful because they explain complex topics with the use of visuals. Department of Treasury’s Bureau of Economic Analysis and put it in a colorful, informative infographic.

Industry 222

Industry How To Insurance Insurance 222

5W PR

DECEMBER 31, 2024

By following these strategies, working with an alcohol marketing agency , and staying informed about the latest regulations, alcohol brands can effectively leverage social media to build strong brand relationships, drive sales, and maintain a positive reputation.

Creativity 78

Creativity Social Media Strategy Brand 78

Onclusive

SEPTEMBER 13, 2017

PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR is the guardian of your brand equity and reputation. PR is now being fueled by the omnipresence of digital content. Think again.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Reputation Us

FEBRUARY 21, 2023

Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. Building credibility is an important component of having a good reputation. This is all to say — facts help build trust, which help build a relationship — which help you maintain a good reputation.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

5W PR

JANUARY 29, 2025

These might include: Building brand awareness and recognition Establishing thought leadership Generating qualified leads Supporting sales efforts Managing reputation Research from Edelman shows that organizations with aligned PR and content goals achieve 23% higher marketing ROI than those without alignment.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Presspage

JANUARY 21, 2025

Stewart cautions: If you put out too many press releases of little news value, you will hurt your organizations reputation. Crisis communication A well-timed press release can help you maintain transparency and protect your reputation in a crisis. Journalists will become frustrated and eventually stop reading your releases altogether.

Writing 78

Writing How To Product Launch Crisis 78

Cision

JANUARY 22, 2016

Quality content grabs the attention of reporters and influencers and gives your brand a solid reputation. Consistently producing quality content positions your brand as a thought leader in your industry and contributes to its overall reputation. So what can you do to set your brand apart from the masses? It Establishes Your Expertise.

Media 120

Media Infographics Reputation Study 120

Cision

APRIL 18, 2016

To protect your brand’s reputation and your sanity, you must understand if you’re dealing with a disgruntled customer or a havoc-wreaking troll before you respond. Get the free infographic! Here are three questions to know the answers to before a social media naysayer tries to burn your brand. Why do they speak up? How should I react?

Brand 120

Brand Branding Crisis Crisis Communications 120

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.

eBook 108

eBook Infographics Pinterest How To 108

Remote PR Jobs

MARCH 27, 2024

Use infographics or charts to illustrate key metrics such as increased website traffic, social media engagement, or media placements secured. By following these guidelines, you can create impactful case studies that showcase your expertise, attract new clients, and solidify your reputation in the industry.

Case Study 130

Case Study Study Writing How To 130

Solo PR Pro

AUGUST 14, 2018

Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). The infographic below highlights the importance of online reputation and the impact it can have on your brand. Social Listening.

Reputation 78

Reputation Infographics Crisis Management Local 78

PR Matters

AUGUST 11, 2014

It’s important to be aware of the tell-tale warning signs of an agency’s incompetency, before it is too late to avoid damage to your company’s reputation. They kiss your arse instead of telling you like it is about reputation management issues. However – and sadly -many do.). I love deadlines.

Agency 124

Agency Measurement Skype Reputation 124

Prowly

FEBRUARY 26, 2025

Rather, focus on securing placements that will increase your online reputation, reinforcing expertise and trust. Prowly: an all-in-one PR tool that helps build relationships with journalists while managing your brand's reputation. Don't focus on chasing links just to boost SEO.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Cision

APRIL 7, 2017

Influencer campaigns are less about driving sales and more about altering opinions and gradually steering a brand’s reputation. You’d pay for a photo shoot or an infographic or a video production, right? A big mistake that many companies make when pursuing influencers is approaching it from a transactional mindset.

Pitching 228

Pitching Agency Social Media Creativity 228

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. It’s finally gaining respect for its importance in building and maintaining a brand’s reputation and raising its visibility.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Gerry Tschopp, Senior Vice President of Public Affairs at Experian said it well, “I want to know enough about PR ‘wins’ so I can speak to business leaders in key data points or success stories that drive business and reputation. Earned (publications like The New York Times). Measurement.

Communications 150

Communications How To Analytics Public Affairs 150

Prowly

FEBRUARY 13, 2025

A strong reputation can be a game-changer. Publish posts, infographics and videos that will help build your brand awareness and create a space for people to connect and engage. Trust is the foundation of lasting customer relationships. And even recommend you to others. Unfortunately, staying on top of it isnt always easy.

Measurement 104

Measurement Tools Brand Branding 104

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

Stern + Associates

AUGUST 13, 2014

Develop a supporting video or other multimedia tool, such as a chart or infographic, that helps further explain the ideas and/or provides extra, valued-added information. Reputation. Blog communications strategy content strategy influencers relationship management Reputation Management sales Thought Leadership'

Leadership 103

Leadership Reputation Measurement Video 103

5W PR

SEPTEMBER 13, 2024

A positive mention in a reputable publication can dramatically boost a hospitality business’s reputation and attract new customers. Social media platforms, blogs, and online review sites offer new opportunities to connect with audiences and build brand reputation. Collaborate with influencers to reach a wider audience.

Media 78

Media Hotels Reputation Crisis Management 78

Shift Communications

OCTOBER 4, 2017

United Airlines learned this the hard way; a PR disaster struck when video footage of a passenger being forcibly dragged off a flight created a media firestorm, which consequently damaged their brand reputation and impacted stock value. Read the infographic below to learn more about how much bad customer experiences can cost companies.

Airlines 87

Airlines Financial Film Viral 87

5W PR

OCTOBER 8, 2024

Extending beyond crisis management and media relations, PR takes a comprehensive approach to nurturing positive stakeholder relationships, building brand reputation, and driving business growth. The Foundation of Brand Reputation Central to PR is its role in shaping and managing a brand’s reputation.

Brand 78

Brand Branding Crisis Management Leadership 78

Stephen Waddington

SEPTEMBER 4, 2018

Frequently over used and abused because of the perceived low cost and ease of automation Graphics – information communicated via visual design; infographics are frequently used as a visual way of presented data Podcasts and video – an audio and/or visual means of communication that is frequently educational or informational.

How To 113

How To Media Print Infographics 113

Prowly

FEBRUARY 3, 2025

Additionally, it will help you detect negative trends as early as possible, so you can address potential crises before they happen (which will, in turn, protect your reputation). Together, these capabilities provide a great brand perception summary. Curious how it works? 3 You need to increase social media engagement.

Examples 104

Examples Brand Branding How To 104

5W PR

JULY 15, 2024

Through strategic communication, education, and reputation management, healthcare PR agency professionals are able to make sure that healthcare providers can navigate the complex world of information dissemination, fostering a sense of transparency and building a positive public image.

Healthcare 78

Healthcare Communications Community Infographics 78

ReimaginePR

JUNE 27, 2016

Your Online Reputation Matters More Than It Used to. Back in the day, having a website was all you needed to build an online reputation. These days, a large portion of your time spent managing your brand’s reputation will be focused on your online presence. Click Here. Now that’s a bare minimum must-have.

Reputation 120

Reputation Brand Branding Product Launch 120

5W PR

MAY 8, 2023

Businesses need to navigate potential backlash, customer dissatisfaction, and potential impacts on the brand’s reputation. Visual aids like infographics can help illustrate the message and make it more accessible to customers. Communicating these price increases to customers can be a delicate process.

Consumer 88

Consumer Communications How To Transportation 88

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. People are more eager to trust content from reputable sources. Improves brand reputation. People are more interested in visuals than ever, whether it’s infographics, images or videos. Common ones include: Blogs. White papers. Case studies. Generators/Calculators. Assessments. Improves domain authority.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Shift Communications

JANUARY 2, 2019

Now the questions include: What can I do to manage and enhance the reputation of my company? For example, if you conduct a proprietary survey you can maximize the results via an infographic, parsing out specific data points exclusively for media and creating a series on your blog or social channels. Is it time to double-down on video?

Analysis 95

Analysis Infographics Internal International 95

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. Bots are mainly seen as a threat for public debates and organisational reputation alike. . #1 Visualisation in communication. of European communication professionals believe that visual communication will gain in importance.

Communications 115

Communications Publicity Survey Newspapers 115

5W PR

SEPTEMBER 19, 2023

Brands that can effectively leverage these platforms can access a global audience, share their messages, and actively engage in conversations that shape their reputation and public perception. This content can take the form of articles, videos, infographics, webinars, and more.

Viral 78

Viral Digital PR Storytelling Reputation 78

PRSay

JUNE 11, 2021

A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. What impact do you think your work has had on the global reputation of Johns Hopkins? And then we developed content to address those issues head-on before they got a chance to take hold. As the No.

Publicity 158

Publicity Social Media Report Fashion 158

The Hoyt Organization

AUGUST 9, 2024

Managing reputation is another essential part. In a world of online reviews and social media, having (and maintaining) a good reputation is a must. It includes blog posts, social media updates, videos, and infographics that reflect the unique features of your destination or service.

Travel 78

Travel Tourism Industry Publicity 78

Rock the Status Quo

FEBRUARY 3, 2016

It will help you build trust and reputation with the right audience, and help your message be found when they are looking for it. Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further. Your Free Book Bonus. I think you’ll like it.

Case Study 100

Case Study Infographics Journalism Writing 100