Cision

JANUARY 6, 2016

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Give your users content that they enjoy on social media. Multimedia Is The Way to Go. Don’t Be Afraid to Automate.

Social Media 120

Social Media Media Airlines Video 120

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms.

Social Media 120

Social Media Strategy Media Facebook 120

Cision

NOVEMBER 25, 2015

White papers & E-books. When you’ve got more than enough content for a blog post, you can turn it into a white paper or e-book. You could offer a white paper called “10 Reasons Your Software Company Needs a Blog” and get people to give you their email address to download the white paper.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 80

Infographics Data Case Study Content Marketing 80

Cision

MAY 7, 2015

Infographics and Graphics. You can use them on your blog, social media, email…anywhere. You can use them on your blog, social media, email…anywhere. Infographics are another great visual addition to your content marketing arsenal. Ebooks and Whitepapers. Want to create stand out content?

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Cision

MAY 2, 2015

When implemented along with traditional media outreach and social media campaigns, you’re getting the most reach possible to promote your client and tell their story. PR doesn’t solely rely on earned media. “If If you want to be in the media, become the media.” – Lee Odden.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Maximize media placements with a few simple steps. Socialize all coverage. . The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. We like to thank the journalist in a personal note as well as on social media.

Interviews 136

Interviews Pitching Infographics Print 136

Cision

MARCH 8, 2016

Besides your own website, you should also ensure the content you create, whether it’s white papers, blog posts or reports, is mobile-friendly and visually appealing, especially if you plan on sending it to a journalist. This could mean sharing news via a YouTube video or creating an infographic on a recent industry trend.

Trends 120

Trends Mobile Media Infographics 120

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. A PR campaign can include a general theme or direction found in social media data or patterns, or the social data can inform a content calendar.

Storytelling 149

Storytelling Data Survey Financial 149

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” Content marketing’s top four tactics include social media, e-newsletters, articles on owned websites and blogs. Others may want visual content, such as video and infographics. 2015 B2C Content Marketing Trends.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Cision

FEBRUARY 10, 2016

Learn how with Cision’s free Brand Journalism white paper! Include a video post or infographic in your blog lineup. Leverage Social Listening. If you need content ideas, spend some time doing social media listening. Here’s how. Research Your Topics. Want to drive results through your content?

Writing 120

Writing Viral Infographics Blogging 120

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. A survey of 2,500 journalists finds Twitter is still their favorite social media network. It’ll be interesting to see if this remains true in 2023.

B2B 148

B2B Marketing Survey Software 148

Cision

AUGUST 6, 2015

A review of nearly 120,000 posts from travelers discussing the in-flight experience on social media channels during the past six months surfaced some of the in-flight travel expectations of this audience. Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today!

Travel 120

Travel Technology Airlines Wireless 120

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. The number one outlet is social media followed by informative pieces on websites, blogs, and e-newsletters.

Content Marketing 148

Content Marketing Marketing Measurement Construction 148

Cision

APRIL 20, 2015

It’s the well-known press release and media kit. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. All that content points to an underlying mantra: “be the media.” Owned content is created content.

Media 120

Media Content Marketing Infographics Fashion 120

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

Make your survey work harder by drafting an article based on the results or creating an infographic with the most startling findings. Pitch your client to appropriate media to discuss the survey in a greater context. Use the results as a starting point for an industry white paper and make it as shareable as possible.

Survey 120

Survey How To Construction Infographics 120

Stern + Associates

AUGUST 13, 2014

Creating compelling and convincing content – from articles and interviews, blogs and videos, presentations and events, white papers and newsletters – is the first step. Simply put, it’s rare for buyers to read a white paper, watch a video, or listen to a keynote talk, and then immediately sign a contract.

Leadership 103

Leadership Reputation Measurement Video 103

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

5W PR

MAY 17, 2022

Companies can also find people on social media platforms that provide businesses with news coverage at a faster pace. These could be industry experts, social media influencers, as well as long-term customers that are more than willing to talk about their positive experiences with the business. Art and science.

Strategy 88

Strategy Content Marketing Employee Google 88

Sword and the Script

JULY 19, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

B2B 91

B2B Report Survey Marketing 91

Sword and the Script

MAY 30, 2017

See these related posts: PR, Social Media and the Imperative of Content Marketing [UML]. We produce webinars , and publish white papers, and infographics, and the occasional blog post, and we publish this stuff all over the internet and on social media, so yes, we’re doing content marketing,’ these folks say.

Content Marketing 101

Content Marketing Marketing Enterprise Infographics 101

Sword and the Script

SEPTEMBER 10, 2020

Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks.

B2B 117

B2B Consumer Marketing Survey 117

Communications Conversations

JANUARY 11, 2018

White papers. But doesn’t most of this data we’re seeing imply that our customers and targets want to consume: videos, photos, infographics and short messages (via private messaging apps)? But, that’s going to completely overwhelm the average social media user. Blog posts. E-newsletters.

Consumer 104

Consumer Print Reddit Video 104

Presspage

NOVEMBER 6, 2017

You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media. Social media: impressions and (new) followers, using tools like Twitter Analytics and Facebook Insights.

Measurement 97

Measurement Comparison Advertising Advertising 97

Solo PR Pro

MAY 16, 2017

This infographic from SmartBlogger presents a nice visual checklist of 10 steps to produce all types of content from blog posts to white papers. Whether you are writing a social media ad or thought leadership article, you want to create content that will not only be seen but read. We'd love to hear your feedback.

Infographics 40

Infographics Writing Content Marketing Education 40

Sword and the Script

JUNE 11, 2019

This is useful for email marketing and also retargeting and custom audience campaigns for paid social media. I like to see things like case studies and infographics freely accessible. It does not work if everything is gated. List building. You want to build your email marketing list. The illusion of scarcity. landing pages).”.

B2B 137

B2B Mobile Content Marketing SEO 137

5W PR

APRIL 18, 2024

Digital and social media The B2B tech media landscape is now ruled by the digital domain. Here, social platforms like LinkedIn operate as the new arenas for generating leads and raising brand awareness. LinkedIn LinkedIn stands tall as the go-to platform for B2B social media.

B2B 78

B2B Media LinkedIn Infographics 78

Beyond PR

APRIL 19, 2016

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? However, your social media strategy must run deeper than that. When you think about social media for your brand, it’s not enough to consider what you put on your social channels.

Social Media 40

Social Media Marketing Media Nonprofit 40

Cision

AUGUST 17, 2015

In a Newsweek article describing the major Presidential candidates and the major social media channels that they use, Pinterest isn’t mentioned at all (newcomers Periscope and Meerkat are though). Get your free white paper today! This is a somewhat unique as many social media platforms disallow similar promotions.

Pinterest 120

Pinterest Banking Mobile Trends 120

Waxing UnLyrical

OCTOBER 7, 2019

White papers. Infographics. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. Of course, you need a visual marketing strategy to go hand-in-hand with your written content, especially if you want to take advantage of social media outreach. Assessments.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

The Stalwart Blog

DECEMBER 18, 2015

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. What exactly does that entail?

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60

Sword and the Script

APRIL 4, 2017

Social media also ranks low, through the survey doesn’t distinguish between paid and organic efforts. According to the survey, the top five content types are as follows: White papers: 52%. Just producing more white papers or blog posts may not be the right answer. This is an area worth testing in your shop.

B2B 70

B2B Study Marketing Survey 70

Contently - Strategy

OCTOBER 9, 2024

Use visuals: Break up large chunks of text with images, graphs, videos, or infographics to increase engagement. Make sure you are sharing your articles on other platforms – whether through LinkedIn posts, newsletters, or other social media channels that direct back to LinkedIn. Cross-promote your content. Monitor the analytics.

LinkedIn 94

LinkedIn Analytics Banking Writing 94

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Those were press releases (34%), white papers (35%) and award programs (39%).

Survey 90

Survey Trends Communications Storytelling 90

5W PR

NOVEMBER 2, 2016

However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business. It is also an opportunity to promote the press release on other avenues like your company blog and social media accounts.

Publicity 87

Publicity Case Study Infographics Energy 87