Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 80

Infographics Data Case Study Content Marketing 80

5W PR

FEBRUARY 22, 2025

Visual storytelling through infographics, videos, and interactive content helps break down complex concepts. Per studies, only 54% of Americans trust the technology sector, down from 78% in 2012. Building Trust Through Transparency Trust-building forms the foundation of effective defense tech PR.

Publicity 78

Publicity Privacy Technology Ethics 78

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 183

Survey Marketing B2B Study 183

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

It’s pure storytelling. Make case studies more visual. 77% of B2B buyers in the evaluation stage say that case studies are the most influential content they see from companies. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling. Grabbing their attention can be tricky but is made far easier by studying their coverage and engaging with them personally or on social platforms. To sum it up, help the journalist help you.

Pitching 140

Pitching Infographics B2B Study 140

Cision

APRIL 23, 2015

To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends. Others may want visual content, such as video and infographics.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Contently - Strategy

MARCH 18, 2024

In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content. Visual storytelling is worth a thousand words: Use it to simplify complex information. infographic.

Case Study 52

Case Study Financial Content Marketing Study 52

5W PR

AUGUST 23, 2024

Whether through personal anecdotes, case studies, or fictional scenarios, storytelling enables the audience to connect with the material on a deeper level. Infographics, images, and videos can break down complex information into easily digestible formats.

Education 78

Education Infographics Case Study Exercises 78

5W PR

SEPTEMBER 11, 2023

Health and wellness research studies shape public understanding, policy decisions, and individual behavior. But it’s not enough for these studies to exist. However, health and wellness research studies are often presented in technical language and can be challenging for the general public to understand.

Publicity 78

Publicity Communications Study Storytelling 78

Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

Communications 78

Communications Infographics Financial Storytelling 78

Sword and the Script

DECEMBER 28, 2022

According to a study by McKinsey, 68% want prices published online without negotiation. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. Read more: Spending on PR Software Growing Again, Study Finds [PR Tech Sum]. Effective storytelling improves valuations. 34% said ebooks.

B2B 148

B2B Marketing Survey Software 148

Presspage

JANUARY 23, 2024

Through storytelling, IROs can forge an emotional bond with investors, making the company's journey relatable and its vision clear. Make it Visual: The Power of Infographics Infographics are an excellent way to transform complex financial data into engaging, visual stories - especially in investor communications.

Communications 78

Communications Infographics Financial Software 78

Marketwired

JANUARY 5, 2016

Be a storyteller – a smart one. Statistics from recent studies indicate that incorporating images, infographics and video in your content dramatically boosts visibility, pick-up, engagement and sharing – some studies show nearly three times as much. Now is the time to create content with great intention.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. The Data Story on the Hottest PR Trends.

Survey 90

Survey Trends Communications Storytelling 90

ISEBOX

JULY 24, 2015

Video, infographics, images and – yes, even blogs – each have their particular advantages, but they’re more powerful when combined into a multi-faceted experience. Multimedia Delivers “Real Beauty’s” Real Storytelling Power. Infographics use data and images to drive storytelling for a richer viewer experience.

Infographics 70

Infographics Storytelling Video YouTube 70

Contently - Strategy

SEPTEMBER 18, 2024

Studies show that poor-quality content decreases the probability of a sale by 40 percent. The most common include an active blog, social media, long-form assets (like eBooks and whitepapers), email newsletters, and customer case studies. For example: Multimedia content: Videos, infographics, podcast An estimated 3.63

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Contently - Strategy

JANUARY 9, 2019

We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. You still want to study your audience to understand their preferences and pain points. Take this paper on replacing electronic health records (EHR).

How To 111

How To Transportation Content Marketing Healthcare 111

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars. With that in mind, here are the content formats most useful at each stage of the funnel.

Case Study 110

Case Study Marketing Study Content Marketing 110

Sword and the Script

JUNE 4, 2019

A PDF copy of the report runs nearly $5k, so I have not read the report, however, veteran reporter Richard Carufel did an informative piece for the Bulldog Reporter : Citing the study, he writes the industry grew to more than $4.1 Learn more: report registration page ; PR News infographic. Twitter the news winner. “91%

Software 117

Software Reddit Marketing Survey 117

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Ishmael's Corner

MAY 25, 2015

If a journalistic-grade narrative underpins the native advertising — storytelling techniques, visual and useful and/or informative — I don’t think people care where the content originates. After raking the Internet I found one media property that absolutely nails relevance as well as industrial-grade storytelling — The Onion.

Advertising 60

Advertising Advertising Journalism Storytelling 60

Shift Communications

APRIL 23, 2015

The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals. Video, photos, infographics and the like are necessary in a mobile and digital world. Find photographers that you respect and study their craft. Find a creative director who can act as a mentor.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Contently - Strategy

NOVEMBER 8, 2023

Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Case studies provide social proof and build credibility.

B2C 52

B2C Case Study B2B Infographics 52

Contently - Strategy

JUNE 11, 2020

The surge in new content proved to be an interesting case study for healthcare publishers. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. In April, 23andMe wrote about a research study it was working on to look at the connection between genetics and COVID-19.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Studies & Analysis. Studies and data, show your industry expertise and help to grow your reputation – which will position you as a thought leader.

Digital PR 62

Digital PR Analysis B2C Examples 62

Stephen Waddington

JANUARY 9, 2019

Organizations are evolving their storytelling approach using new content formats such as animation, infographics, and video to engage buyers throughout the purchase journey. We've a stack of case studies that illustrate these points and would love to talk them through with you.

B2B 60

B2B Report Case Study Infographics 60

Solo PR Pro

OCTOBER 18, 2022

Kelly Kirkendoll (KK): The most effective storytelling requires both words and visuals, and this has become truer as social media has grown and attention spans have shrunk. MDB: Study for the Accreditation exam. What are some other services you offer to clients in addition to PR? That’s what’s most important.

Media Relations 97

Media Relations Media Social Media International 97

prTini

OCTOBER 31, 2014

The Five Parts to Brand Storytelling Nearly Everyone Misses. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. Want more PR case studies delivered directly to your inbox? Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. S ign up today !

Case Study 44

Case Study Infographics YouTube Pitching 44

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. We are in the age of being the storytellers and creative communicators, so our messages reach the proper audience(s) over the right channels.

Creativity 100

Creativity Pitching Writing Conference 100

The Hoyt Organization

FEBRUARY 12, 2024

How To Use LinkedIn To Boost Your PR Strategy Leverage Data-Driven Storytelling Since every brand has a unique story, what will make yours stand out on LinkedIn? The answer is data-driven storytelling. This data could come from in-depth brand studies or underreported but significant industry research.

LinkedIn 55

LinkedIn Publicity SEO Storytelling 55

Sword and the Script

DECEMBER 29, 2015

In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Avoid the Noid: A Mascot that Became a PR Crisis Case Study. My 5 Most Popular Posts of 2015 via @profkrg. What say you?

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. We are the storytellers and content marketing should be our domain. You can download the full infographic of the 15 skills here. So quite a line up. These 15 skills can lead to success.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

5W PR

JANUARY 31, 2024

Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels. Content Creation Develop high-quality content, including press releases, blog posts, whitepapers, and case studies, to showcase the company’s expertise and thought leadership.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

JANUARY 24, 2024

Website Analytics: Studying user interactions on your website to understand audience interests. Multimedia press releases : Press releases that include multimedia elements such as images, videos, and infographics are becoming more popular. Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Waxing UnLyrical

APRIL 6, 2015

Why: “Storytelling matters because storytelling is powerful,” says Pamela Grow as she explains how Brandon Stanton of HONY shares “his narratives among the masses in an impactful, lasting way.” I know this makes two posts promoting a client/event, but it’s a really cool event. ” 4.

Community 40

Community Local Nonprofit Storytelling 40

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. Studies continuously show that earned forms of media are the most trusted ways for a brand to reach consumers. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. How can they do that?

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Konnect Agency

JUNE 8, 2022

Studies have shown that visitors will judge your website within 50 milliseconds of clicking its URL. Konnect’s website refresh focused on storytelling through simplicity. Through the use of interactive elements, infographics, and imagery— show the consumer who you are and what you do rather than telling them.

Brand 52

Brand Branding Mobile Analysis 52