Prowly

FEBRUARY 26, 2025

From press releases, to earned, organic attention Yes, press releases serve a purpose like no other, but they do little in terms of creating the type of storytelling, collaborations, and initiatives that digital public relations can create. While AI helps automate tasks and speed up workflows, it can't replace the human touch.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Critical Mention

FEBRUARY 10, 2018

Storytelling is our game . Today, storytelling is a buzzword. Of course, writing and creating content is one way to express creativity, but now, visuals play a greater role in getting the news out. And it’s great to get that experience working at different types of entities. via GIPHY. But, guess what? via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Ishmael's Corner

DECEMBER 12, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post The Top 10 Storytelling Posts for 2016 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Industry Communications Publicity 60

Waxing UnLyrical

OCTOBER 12, 2015

This week we help you get started with these nonprofit storytelling tips. It all comes down to a good story with a great beginning, middle, and end,” writes Joe Fox as he advises non-profits on how to tell a stellar story via video. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling.

Nonprofit 40

Nonprofit Storytelling Infographics Writing 40

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling. The art of writing a pitch is one thing, but having the journalist actually engage with the pitch is a different beast. To sum it up, help the journalist help you. Have an engaging pitch.

Pitching 140

Pitching Infographics B2B Study 140

Cision

JULY 30, 2015

Write out a few concise messages that need to be delivered during the interview, and have them in front of you, if possible. Check out this infographic for a helpful checklist! Not feeling confident that you have all of the facts or expertise? Determine 2-3 Key Messages. Want more great tips to become a star interviewer?

Interviews 120

Interviews How To Media Infographics 120

Sword and the Script

DECEMBER 22, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Data, storytelling and blogging of grow in importance. Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ). in 2019, reaching a record $4.5

Survey 183

Survey Marketing B2B Study 183

Beyond PR

JANUARY 3, 2017

Storytelling. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills. So what’s left? And people love a good story.

Company 72

Company Storytelling Small Business eBook 72

5W PR

FEBRUARY 22, 2024

Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Effective storytelling improves valuations.

B2B 148

B2B Marketing Survey Software 148

Sword and the Script

JUNE 4, 2019

A PDF copy of the report runs nearly $5k, so I have not read the report, however, veteran reporter Richard Carufel did an informative piece for the Bulldog Reporter : Citing the study, he writes the industry grew to more than $4.1 At the time of this writing, the stock was trading at the low end of its 52-week range of $10.46 – $18.28

Software 117

Software Reddit Marketing Survey 117

Ishmael's Corner

MAY 25, 2015

If a journalistic-grade narrative underpins the native advertising — storytelling techniques, visual and useful and/or informative — I don’t think people care where the content originates. After raking the Internet I found one media property that absolutely nails relevance as well as industrial-grade storytelling — The Onion.

Advertising 60

Advertising Advertising Journalism Storytelling 60

Solo PR Pro

OCTOBER 18, 2022

Kelly Kirkendoll (KK): The most effective storytelling requires both words and visuals, and this has become truer as social media has grown and attention spans have shrunk. I’ve been successful in my business so far (going on four years) because I provide the writing in addition to the PR. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media International 97

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. When you can, offer high resolution photos, videos or infographics. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. Sometimes, an image can even spark an idea for a story. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

SEPTEMBER 18, 2024

“Creativity” doesn’t mean every blog post or whitepaper you write is drastically different from the one before it. For example: Multimedia content: Videos, infographics, podcast An estimated 3.63 But without a consistent brand underlying all your content, your most brilliant ideas will confuse your audience.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

ReimaginePR

JULY 16, 2015

Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video. You mean that much to us…

Video 120

Video Brand Branding Writing 120

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Critical Mention

NOVEMBER 6, 2018

Write for your target audience. As a business, you sell your products or services to various demographics, but when it comes to your brand’s story, you’ll want to make sure you’re writing it in a way that’s going to resonate with your customer base in addition to your target audience. Write to a high standard.

Social Media 65

Social Media Media Writing Infographics 65

Sword and the Script

DECEMBER 18, 2018

Though she says writing has always been part of her career, her “first ‘real’ PR job landed me out in the Bay Area working for a tech company.” And, the storytelling. But PR pros have ALWAYS been storytellers. Telling stories, creating messages, writing – it’s all in a PR pro’s repertoire. >>>

Publicity 68

Publicity Storytelling Pitching Nonprofit 68

Shift Communications

APRIL 23, 2015

Visuals : Traditionally, communicators have been trained in writing. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals. Video, photos, infographics and the like are necessary in a mobile and digital world. Find a creative director who can act as a mentor.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. I can write three articles in the amount of time I can shoot a video.”.

Infographics 54

Infographics Print Video Real Estate 54

Contently - Strategy

MARCH 18, 2024

They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. Visual storytelling is worth a thousand words: Use it to simplify complex information. infographic. Meanwhile, total monthly conversions skyrocketed by 247%.

Case Study 52

Case Study Financial Content Marketing Study 52

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

Shift Communications

OCTOBER 31, 2016

Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework. This is data storytelling, the process of making data understandable to humans – to our stakeholders, customers, and the public. It was people at desks writing, researching, and sending out information.

Analytics 60

Analytics Data Analysis Technology 60

Sword and the Script

DECEMBER 10, 2019

Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. “Content marketing will revolve more around individuals and storytelling components. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. As the saying goes, write what you know. Once the coronavirus hit, that all changed.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Beyond PR

AUGUST 18, 2016

When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Be deliberate with how you present your brand across communication channels by developing guidelines for the fonts, colors, taglines and other assets you use in your storytelling.

Brand 40

Brand Branding Product Launch Guidelines 40

Beyond PR

JUNE 16, 2016

The challenge lies in balancing style with substance,” writes Glenn Frates, Regional Vice President of Customer Content Services at PR Newswire, in 5 Rules for Publishing High Quality Press Releases. The next time you’re sending a press release, look to these six formatting practices to improve your storytelling. Boilerplates.

Infographics 40

Infographics Writing Video Storytelling 40

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about , so they actually pay attention and engage with the brand. But how do they do this effectively?

Brand 40

Brand Branding Video Community 40

PR 20/20

AUGUST 11, 2016

As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” The Visual Storyteller. The Content Writer. Visual content connects with, entertains, and educates consumers.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research, and chock-full of strategic tips. Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

Burrelles Fresh Ideas

JUNE 27, 2023

Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Image Source: CoSchedule ] One of the most valuable pieces of advice I remember receiving as a young PR professional was to learn to write as reporters do. Remember, stories are powerful.

Pitching 40

Pitching Writing Engineering Wikipedia 40

PR 20/20

AUGUST 11, 2016

As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” The Visual Storyteller. The Content Writer. Visual content connects with, entertains, and educates consumers.

Marketing 40

Marketing Mobile Engineering Technology 40

Contently - Strategy

MARCH 5, 2024

After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card. Implementing storytelling into B2B content programs has shown to be an effective strategy for connecting with readers.

Financial 52

Financial Content Marketing Examples Banking 52

Journalistics

JULY 6, 2013

Copywriter – one of the people above should be able to write the words you need to communicate. In some instances, it might be a difficult task to do on the fly – and the people above may be dealing with other issues at the time, and not be able to focus on writing great copy.

Marketing 52

Marketing Community Case Study Trends 52