5W PR

JANUARY 30, 2025

The most effective multimedia elements include: Product demonstration videos Infographics highlighting key data points High-resolution product images Interactive charts and graphs Downloadable media kits Social media-ready visual assets Companies like Samsung exemplify this multimedia approach.

SEO 143

SEO Social Media Crisis Communications Media 143

Cision

SEPTEMBER 20, 2016

As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. Keep scrolling for key insights and download the 2016 Global Social Journalism Study for the full results.

Infographics 120

Infographics Social Media Media Journalism 120

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Case studies. Case studies are a great customer reference and sales tool for any growing company. For PR teams, case studies can be very useful for joint media briefings, award submissions and trade media placement. They can also be a key PR asset. Just because you don’t have a full report doesn’t mean the data is useless.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Cision

MAY 26, 2017

With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position. About the Shareholder Communications 365 Study. Since 2012, the study has evolved.

Infographics 120

Infographics Comparison Retail Study 120

Cision

APRIL 28, 2017

Thus the genesis of our Shareholder Communications 365 Study. Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. Since 2012, the study has evolved. It’s your transparency library. . But I am a tad bias.

Infographics 174

Infographics Comparison Construction Study 174

Sword and the Script

OCTOBER 21, 2014

I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. The study, an annual affair every year since 2008, was published this past August.

Social Media 125

Social Media Study Blogging Company 125

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

Case Study 130

Case Study Study Writing How To 130

Sword and the Script

APRIL 13, 2019

At the same time, it’s worth recognizing that “Behind every great CMO is a bunch of great people,” as one study in this week’s Unscripted Marketing Links (UML) points out. As it is on the occasional Saturday, the UML is where I round up three ideas – in this case three fairly substantive studies – and present them for your perusal.

Study 137

Study Survey Infographics B2B 137

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

JANUARY 9, 2018

Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. Infographics are plug and play, citable and are liked and shared 3x more on social media. Case Studies. How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Cision

MAY 12, 2017

Last week via Question 2 of the 2017 Shareholder Communications 365 Study, we learned that the majority of institutional investors that hold your stock only visit your investor relations website once a month or once a quarter. About the Shareholder Communications 365 Study. Since 2012, the study has evolved.

Infographics 149

Infographics Comparison Retail Study 149

Deirdre Breakenridge

SEPTEMBER 3, 2014

Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information. Google Databoard lets you search, find and create visuals, highlighting important stats from studies, without you doing any of the heavy lifting (the actual research).

Communications 383

Communications Tools Google Resources 383

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 79

Infographics Data Case Study Content Marketing 79

ImPRessions - Crenshaw Communications

AUGUST 5, 2020

of proposals see higher engagement from visuals such as infographics and original images. . PR agencies always include case studies for this reason. Data has shown that 41.5% Offer examples and stories. Examples are very powerful in any sales situation.

Case Study 304

Case Study Infographics Energy Data 304

Marketwired

DECEMBER 10, 2015

Check out the survey highlights in our original infographic and read more in our news release. As consumers increasingly look for relevant and engaging multimedia content, it’s no surprise that PR and marketing pros are answering the call by producing and sharing photos, video, infographics and other visual content with their audiences.

Infographics 100

Infographics Survey Content Marketing Marketing 100

PR 20/20

OCTOBER 5, 2016

Several studies have revealed that there’s a good reason why so many marketers and brands are flocking to influencers. So what exactly do the studies say? One of the most notable studies on influencer marketing is the one conducted by Augure. One of the most notable studies on influencer marketing is the one conducted by Augure.

Infographics 84

Infographics Marketing Product Launch Study 84

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

MAY 5, 2017

Last week via Question 1 of the 2017 Shareholder Communications 365 Study, we learned that 65% of institutional investors consider an investor relations website as “must-see-TV.” About the Shareholder Communications 365 Study. Since 2012, the study has evolved. They will not take a position without a company having one.

Infographics 120

Infographics Comparison Financial Study 120

5W PR

FEBRUARY 9, 2025

Focus on truly newsworthy announcements and include multimedia elements like images, videos, and infographics that make your story more shareable. Leveraging Social Proof and Third-Party Validation Customer testimonials, case studies, and industry awards provide external validation that makes your story more compelling to media.

Strategy 78

Strategy Case Study Pitching Measurement 78

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Diversify content by using a variety of forms like infographics, videos, graphics and images. About Maja Mrsic.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

PR 20/20

NOVEMBER 11, 2016

Obviously items like viral videos or viral articles will do the trick, but infographics and other forms of visual content are also a great way to stimulate sharing. A recent study found that infographics are shared 3x more often than any other visual item. Ask questions, study brands in your niche, and be persistent.

Infographics 80

Infographics SEO Strategy Viral 80

Communications Conversations

NOVEMBER 24, 2014

It was a similar presentation to the one I gave at the Fort Worth PRSA meeting in October (I shortened and updated the deck with a bunch of new examples and case studies). and I broke this large infographic into many Facebook posts, ads and posters we used for months afterward. With Bike Walk Move, my partners (Mod & Co.)

Case Study 166

Case Study Strategy Study Hotels 166

ImPRessions - Crenshaw Communications

MAY 3, 2018

In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” In many ways B2B PR is a more efficient engine of promotion.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Cision

JANUARY 11, 2017

However, the same study revealed that only a measly 17 percent of content marketers report their content marketing efforts as much more successful. The study found that the longer the content the better. Practically every study that analyzed content length and performance came to the conclusion that longer is better. List posts.

Strategy 120

Strategy Infographics Content Marketing Study 120

Prowly

FEBRUARY 26, 2025

Case study: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image. Case study: Notion's user-driven digital PR strategy Did you know that Notion's growth wasn't fueled by traditional public relations and press releases? Try Prowly free for seven days - no credit card needed.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Stern + Associates

AUGUST 3, 2017

A robust content marketing strategy involves a mix of valuable content: articles, blogs, case studies, infographics, podcasts, webinars, videos. This content is considered “valuable” because it has been carefully crafted. The post How to Secure Your SEO and Content Marketing Sweet Spot appeared first on Stern Strategy Group.

Content Marketing 115

Content Marketing SEO Case Study How To 115

5W PR

JANUARY 29, 2025

According to a study by Cision, 91% of PR professionals believe content marketing is becoming more important to their success. PR focuses on building and maintaining relationships with media, stakeholders, and the public, while content marketing aims to attract and retain audiences through valuable, relevant content.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Beyond PR

FEBRUARY 22, 2017

However, thanks to Hubspot’s extensive study of 13,500 content marketers, the verdict is in : they found that the sweet spot for content frequency is 16 posts a month; publishing 16 or more articles monthly will lead to 3.5 The study concluded that more content is better. They are: Infographics. times more traffic and 4.5

Content Marketing 93

Content Marketing Strategy Infographics Marketing 93

5W PR

FEBRUARY 22, 2025

Visual storytelling through infographics, videos, and interactive content helps break down complex concepts. Per studies, only 54% of Americans trust the technology sector, down from 78% in 2012. Building Trust Through Transparency Trust-building forms the foundation of effective defense tech PR.

Publicity 78

Publicity Privacy Technology Ethics 78

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot.

Blogging 215

Blogging Company Engineering Airlines 215

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

FEBRUARY 16, 2019

Reporting on the same study, Erica Sweeney noted for Marketing Dive that: “Most marketers, or 91%, think creative input is just as important as data in digital campaigns.”. The study polled 325 companies to generate the report, “including marketers with and without in-house shops, as well as external agencies and vendors.”.

Creativity 80

Creativity Study Survey Advertising 80

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Make case studies more visual. 77% of B2B buyers in the evaluation stage say that case studies are the most influential content they see from companies. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

FEBRUARY 29, 2020

Keep in mind if the length of content matters, as this study suggests, the listicle posts must have depth and quality. The study found, “36% of articles with H2+H3 tags have higher performance in terms of traffic, shares, and backlinks.” This finding is in line with the findings in the study above. List posts earn more shares.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. You can cherry-pick studies from different sources, combine and cross-reference to yield an original piece of secondary research – and a story. Whatever the outcome, it’s likely to yield fascinating material for content.

Storytelling 149

Storytelling Data Survey Financial 149

The Proactive Report

JANUARY 28, 2015

DOWNLOAD THIS INFOGRAPHIC. 15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. 'The 15 DIGITAL SKILLS YOU NEED TO SUCCEED IN 2015. Content Marketing Online PR'

Infographics 100

Infographics Content Marketing Digital PR Study 100