Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. First, figure out who your audience is; who are you trying to reach?

Writing 108

Writing Case Study Study Branding 108

Waxing UnLyrical

JUNE 14, 2012

” It occurred to me that some people treat infographics like my three-year old treats “Starships.” One recent infographic illustrated this point quite well. The problem with this is that this is simply one case study. Consider this infographic that I created. How Do You Like Them (Infographic) Apples?

Infographics 81

Infographics Pinterest Case Study Facebook 81

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Basics of writing an online-friendly blog: Craft a catchy headline that appeals to readers’ needs and makes a promise to meet them.

Blogging 215

Blogging Company Engineering Airlines 215

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. To optimize content writing for both people and search engines, focus on producing high-quality, valuable, and engaging content that meets the needs of your target audience. Let’s listen to her insights.

Engineering 100

Engineering Writing Mobile SEO 100

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Cision

JUNE 18, 2015

If you can write content for that person based on that reason, you will see social engagement increase. Write concise, clear pitches to key media contacts. If you can discover who they are and develop a relationship with them, you’re more likely to have them share and write about your content and product or service.

Content Marketing 120

Content Marketing Marketing Pinterest Pitching 120

Cision

OCTOBER 28, 2015

A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 173

Survey Marketing B2B Study 173

Cision

JANUARY 26, 2016

Consider making your pitch rhyme, writing a limerick or even setting it to music to give your pitch that extra “wow” factor. Studies have proven that readers respond better to visuals over text, and the same holds true for reporters. Read the free tip sheet today! Try something new. Create visual content.

Media 120

Media Pitching Trade Shows Infographics 120

5W PR

NOVEMBER 19, 2021

A recent Nielsen study found that expert content is “the most effective source of information in impacting consumers along all stages of the purchase process across product categories.” Write content in response. Avoid writing too much about numerous things. Create video tutorials. More Content is not Always Better.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

NOVEMBER 25, 2014

The same study points out there’s some content – infographics for example – is rarely gated. Luminary or not studies have demonstrated people share content because it benefits them. If you enjoyed this post, you might also like: What a Grumpy Cat Infographic Can Teach us About Marketing. Marketing PR Social Media gate'

Viral 116

Viral Infographics Web Content Marketing 116

Sword and the Script

FEBRUARY 29, 2020

Keep in mind if the length of content matters, as this study suggests, the listicle posts must have depth and quality. The study found, “36% of articles with H2+H3 tags have higher performance in terms of traffic, shares, and backlinks.” This finding is in line with the findings in the study above. List posts earn more shares.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.

eBook 108

eBook Infographics Pinterest How To 108

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. Reporting on the same study, Erica Sweeney noted for Marketing Dive that: “Most marketers, or 91%, think creative input is just as important as data in digital campaigns.”. It’s not the only study to point to this trend.

Creativity 76

Creativity Study Survey Advertising 76

The Proactive Report

JUNE 11, 2016

The PR industry is still prioritizing traditional PR skills, such as writing, strategic planning and verbal communication skills over the newer digital skills needed today. Most disturbing is the omission of the need for PR talent to have visual content skills. . GET THE FREE 15 LESSON EMAIL COURSE. Follow me on Twitter.

Infographics 150

Infographics Course Survey Agency 150

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Grabbing their attention can be tricky but is made far easier by studying their coverage and engaging with them personally or on social platforms. PR professionals need to constantly study those relevant journalists, understanding what stories they’re planning and building rapport. To sum it up, help the journalist help you.

Pitching 140

Pitching Infographics B2B Study 140

PR Fuel

JUNE 18, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. They’re often used as announcements for: Upcoming events New product or service releases Changes in management Study results Financial news Branding launches New business models. What Exactly Is It?

Infographics 105

Infographics SEO Writing Pitching 105

Cision

APRIL 7, 2017

What’s their writing style, what’s their background, is there a common thread in their articles? You’d pay for a photo shoot or an infographic or a video production, right? My best advice is to study the PR industry to make sure it’s the best fit for you. You’ve helped many of your clients secure national coverage.

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

For example, surveys about our about the coming election might have seemed redundant during our poll-heavy and lengthy campaign season, but the “ top American fears ” hook for one annual study was not only well designed, but well packaged and the result was truly newsworthy content. Keep the results you’re looking for in mind.

Survey 120

Survey How To Construction Infographics 120

Buzzstream

JULY 16, 2024

They may be referred to as “indexes,” “regional studies,” “city studies,” or “city listicles.” For this post, we’ll call them “city studies.” But, city studies have other higher-level goals, from SEO to brand awareness. Ego bait Ranking high on a city study makes a city look good. It’s something to brag about.

Study 62

Study Pitching How To Data 62

Barokas

JULY 3, 2019

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). Another study reinforced the importance of quality content. Consider a professional writer.

Case Study 100

Case Study B2B Survey Education 100

Sword and the Script

DECEMBER 16, 2014

While my own writing on these very pages often laments how far we have to go – one thing that struck me in reading through this year’s predictions was the realization of just how far we’ve come. In B2B in 2015, we will see…Marketing ops will come of age,” writes Doug Kessler of Velocity Partners , based in the UK. Cooperative content.

Content Marketing 117

Content Marketing Marketing Writing Infographics 117

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

But whatever the case, they must be a quick study and a nimble author, able to produce 800 solid words, often in under an hour. And, for many clients, the work touches messaging as well as design, writing and distribution of content. This group will often be involved with influencer relations as well.

Agency 136

Agency Analytics Creativity Social Media 136

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. For example, Semrush repackaged its social media checklist blog post into an infographic and published it on Social Media Today.

eBook 142

eBook YouTube Video Social Media 142

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. For example, I would say “The study of 2,000 adults, by personal banking app [client name], was conducted to discover where in the UK Brits are the best at saving.”.

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

SEPTEMBER 4, 2018

Frequently over used and abused because of the perceived low cost and ease of automation Graphics – information communicated via visual design; infographics are frequently used as a visual way of presented data Podcasts and video – an audio and/or visual means of communication that is frequently educational or informational.

How To 113

How To Media Print Infographics 113

5W PR

MAY 24, 2021

Straightforward writing. Fiery blazes in writing makes it memorable. For example a press release can arrive in the form of bullet points, infographics, podcasts, SMS, cartoons and poetry. It is better to write a story first and then come up with its headline. It is better to include a link for more information.

Guidelines 88

Guidelines Infographics Writing Examples 88

The Proactive Report

MARCH 16, 2016

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. That would be like writing a story headline that has nothing to do with the content of the story but is just clickbait based on whatever Google Trends is saying is out there.

Infographics 100

Infographics Video Case Study Print 100

Buzzstream

AUGUST 26, 2024

This case study is about a time when I worked with a local NYC pest control company that was on the verge of complete death and brought them back to life with the help of some creative marketing chops and massively helpful tools like Buzzstream. The problem is, nobody cares about pest control and definitely nobody wants to write about it!

SEO 71

SEO Company Case Study Infographics 71

Contently - Strategy

SEPTEMBER 18, 2024

Studies show that poor-quality content decreases the probability of a sale by 40 percent. “Creativity” doesn’t mean every blog post or whitepaper you write is drastically different from the one before it. For example: Multimedia content: Videos, infographics, podcast An estimated 3.63

Content Marketing 98

Content Marketing Creativity Marketing eBook 98

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.)

Google 71

Google Infographics Pitching Resources 71

Inbound PR

NOVEMBER 27, 2018

I began blogging in 2012 while I was still a student with a couple of important goals in mind: learn how to write better as I wanted to pursue a career in PR but was studying International Business, and share all the knowledge I was gathering with the world so that I can help others and by doing so, build an audience.

Infographics 48

Infographics How To Study Internal 48

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. According to a study by McKinsey, 68% want prices published online without negotiation. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. B2B prospects want published pricing. The cost of B2B marketing content.

B2B 113

B2B Marketing Survey Software 113

Contently - Strategy

OCTOBER 9, 2024

Writing compelling LinkedIn articles for your company page Writing quality LinkedIn content doesn’t have to be that different from writing any other content for your brand. Here are a few quick tips on how to create an article on LinkedIn: Write a compelling headline.

LinkedIn 92

LinkedIn Analytics Banking Writing 92

ImPRessions - Crenshaw Communications

JULY 18, 2017

Some even go so far as to write an “ideal” press release in order to back into the right questions and methodology. A survey doesn’t have to be a $100,000 study by Gallup to be legitimate, but it should be designed and conducted by a reputable research company. Get professional help. Also important?

Survey 136

Survey How To Construction Data 136

Rock the Status Quo

FEBRUARY 3, 2016

Did I say it’s also an entertaining read, with two GREAT case studies at the end? Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further. If you like the writing style in my blog, I promise you’ll like the style of the book.

Case Study 100

Case Study Infographics Journalism Writing 100