Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. It takes an average of 4 hours to write in 2022.

B2B 117

B2B Marketing Survey Software 117

Buzzstream

DECEMBER 13, 2023

Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. If you have a small team or just want to polish up your writing before sending it off to an editor, there are some helpful tools for you. At the time of writing, AI is in its infancy. Free for three searches per day. $9/mo

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. If you have a small team or just want to polish up your writing before sending it off to an editor, there are some helpful tools for you. At the time of writing, AI is in its infancy. Free for three searches per day. $9/mo

Digital PR 62

Digital PR Tools Google Pitching 62

Contently - Strategy

MARCH 13, 2019

William Goldman, arguably the greatest screenwriter of all time, once said, “The easiest thing to do on Earth is not write.” It’s also true for any creative endeavor, not just writing. But for people who write (or design, record, illustrate, etc.) ” Goldman had a knack for coming up with perfect quips.

Meeting 111

Meeting System Writing Exercises 111

Buzzstream

DECEMBER 5, 2023

You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. No knowledge of query-writing needed.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. No knowledge of query-writing needed.

Resources 62

Resources Analysis Infographics Examples 62

Contently - Strategy

APRIL 14, 2021

And even though Google claims the FLoC system will be 95 percent as effective as retargeting via third-party cookies, brands remain skeptical. Think of articles, videos, and infographics that either appeal to audience interests or address their problems. What will change for brands.

Privacy 124

Privacy Google Advertising Advertising 124

Contently - Strategy

MARCH 15, 2019

Whether you’re looking to find new talent or already have external contributors helping out, you’ll benefit from a freelancer onboarding system. Before you hire any freelance creators, decide on a system that includes how you’re going to communicate with them. Set rules for communication.

Company 111

Company Pitching System Interviews 111

The Proactive Report

MARCH 27, 2018

Develop, research, and write data-oriented stories, reports and infographics. According to McKinsey, the volume of available data is growing exponentially, with more added every day from billions of phones, sensors, payment systems, and cameras, but organizations are struggling to turn data into value. A Competitive Edge.

Analytics 100

Analytics Measurement B2C Construction 100

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) These infographics essentially make non-pitchable topics pitchable.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

FEBRUARY 15, 2024

The metrics emulate Google’s PageRank system. Is the person writing someone with experience in the topic? But your time is better spent writing better content. If you get a link from a site that doesn’t look great or isn’t writing great content, it’s probably not quality. Both have a 100-point scale.

How To 71

How To SEO Google Examples 71

PR 20/20

FEBRUARY 7, 2023

Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. If a buyer's pain point is a messy, antiquated CMS (content management system), the following LinkedIn post might catch their attention. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Buzzstream

FEBRUARY 7, 2018

In short, influencers are tired of being asked to write and promote other people’s content for them when there’s so little value offered up front. Generally in a roundup post teams think about conducting their outreach first, getting info, then writing the article and asking for shares when they publish. Reach out to included authors.

Writing 134

Writing SEO Examples Blogging 134

Presspage

AUGUST 15, 2017

According to Wired magazine founder Kevin Kelly, we will see increasing ‘cognification’ in the next thirty years, whereby AI systems will infiltrate every aspect of society. Consequently, tools like AI systems that can parse through large amounts of data, and provide highly targeted content to users will become integral in PR.

Technology 115

Technology Big Data Video Data 115

Contently - Strategy

SEPTEMBER 21, 2018

Visual assets like infographics are more expensive.) As Fox writes: As we collaborated with our marketing teams, they began featuring athenaInsight regularly in campaigns. No matter what your issues are or how big they might seem when you’re ruminating, taking baby steps toward a more functional content system will help.

Content Marketing 111

Content Marketing Print Analysis Data 111

Sword and the Script

FEBRUARY 29, 2020

Most content management systems (CMS) will give you a simple way to adjust these headline tags. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” According to the survey results: “bloggers who write longer content are far more likely to report success.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Contently - Strategy

DECEMBER 5, 2019

Create social videos and infographics. Create social-friendly videos and infographics. Our industry analysis found that videos and infographics outclassed other content formats in terms of average social shares. Infographics, meanwhile, saw twice as many shares as articles. (We’ll Here are our biggest takeaways.

Financial 111

Financial Industry Report Insurance 111

Sword and the Script

DECEMBER 17, 2016

Just as the content management systems have made it easier to create and publish, web analytics platforms have made it easier to measure and report. Note: Image nearby from an infographic included with this contribution. Web analytics have played a pivotal role in the advancement of measurement. More isn’t always in marketing.

Analytics 60

Analytics Data Report Measurement 60

Sword and the Script

FEBRUARY 10, 2018

The co-authors Mirjam Schöning and Christina Witcomb , who both hail from LEGO, write: “The Torrance Test of Creative Thinking is often cited as an example of how children’s divergent thinking diminishes over time. 3 Tips for Effective Infographics: Data, Design and Distribution [UML]. So where do we lose our creativity? “It

Creativity 67

Creativity Analytics Study Exercises 67

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Personas have been defined. Databases have been segmented.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Communications Conversations

JULY 20, 2015

People and companies trying to game the system. How to Get Your First 1,000 Real Facebook Fans (Infographic). One of the few who really writes a lot anymore across the social web. But, does that drive everything he writes about? Does he try to help make the industry a better place through his writings? No question.

Social Media 60

Social Media Blogging How To Media 60

PR 20/20

MAY 23, 2017

Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research, and chock-full of strategic tips. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

FEBRUARY 3, 2016

Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. The filing system is easy-to-use and formatting options are plenty. Write better headlines with the free analyzer tool, which delivers a score based on SEO value. Canva : Not a designer?

Tools 40

Tools Marketing Google eBook 40

Sword and the Script

DECEMBER 13, 2016

This works best if this is part of marketing operating system. A simple technique to drafting a useful post quickly is to write a list of takeaways or points that stood out on the webinar. 10) Create an infographic based on key points. However, that’s why having marketing systems and content processes are so important.

B2B 60

B2B Infographics Interviews eBook 60

PR Conversations

JULY 5, 2017

Several years ago PR community actively discussed infographics – a new exciting format to present complex information. While there is nothing ground-breaking about infographics anymore, it is still widely used by brands today. Companies that were the first to embrace infographics! In reality, it’s always up to you.

Infographics 63

Infographics Corporate Policies Reputation 63

Buzzstream

JULY 16, 2024

For example, if you are writing about the cities with the best weather and San Diego wins, that is relatively obvious and most likely won’t get much coverage. Using Proprietary Data or Third-Party Survey Data Proprietary data will always be valuable to entice reporters to write a story about your article.

Study 62

Study Pitching How To Data 62

Journalistics

JULY 6, 2013

Copywriter – one of the people above should be able to write the words you need to communicate. In some instances, it might be a difficult task to do on the fly – and the people above may be dealing with other issues at the time, and not be able to focus on writing great copy.

Marketing 52

Marketing Community Case Study Trends 52

Contently - Strategy

JUNE 11, 2020

That system, however, is ripe for change. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. That mission stands out because very few things about the healthcare system deserve to be described as “easy.” healthcare system.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

SEPTEMBER 15, 2021

That system, however, is ripe for change. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. That mission stands out because very few things about the healthcare system deserve to be described as “easy.” healthcare system.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Frederik Vincx

DECEMBER 11, 2015

In the fifties, Toyota wrote the book on production systems and continuous improvement. At the foundation of TPS (The Toyota Production System) lies the Japanese concept of kaizen. It is simple: participants first write their ideas without discussion on Post-it notes. You can always improve on your system later.

How To 60

How To Software System Employee 60

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

DECEMBER 16, 2014

While my own writing on these very pages often laments how far we have to go – one thing that struck me in reading through this year’s predictions was the realization of just how far we’ve come. In B2B in 2015, we will see…Marketing ops will come of age,” writes Doug Kessler of Velocity Partners , based in the UK. Cooperative content.

Content Marketing 118

Content Marketing Marketing Writing Infographics 118

The Proactive Report

JUNE 15, 2016

There will be valuable data in CRM systems and other data sources too. Create innovative and engaging marketing assets including infographics, slideshares, social posts, landing pages, podcasts, animated gifs, product collateral, email offers, and other tools as needed. Having data without insights is totally useless.

LinkedIn 100

LinkedIn SEO Infographics Data 100

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Buzzstream

FEBRUARY 1, 2018

Based on this graph, if I wanted to make sure a campaign of mine would garner most of its links in its later months, I’d want to plan to write content to earn content links based on the data from months 8 to 12. For example, some link types could be guest post, infographic, or resource page. A/B Testing your outreach.

Data 67

Data How To Analysis Comparison 67

Shift Communications

FEBRUARY 23, 2015

Many of the communications systems of the digital age DO scale, such as email, instant messaging, text messages, and social media. Here’s a second bad pitch: Hi, I recently saw your site and thought I would show you an infographic about social media advertising. Part of the reason is also automation. It’s a simple 3-step recipe: 1.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60