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According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.
With book titles focused on the best ways to engage including, Decency Starts at the Top , by CEO and Chairman, Larry Weber of Racepoint Global and articles focusing on “ Workplace Compassion: A Trend Driven by the Changing Workforce ” your authenticity, integrity and empathy become front and center at every touchpoint.
In the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading journalists to feel that they have lost public trust.
The infographic, inspired by the results, shows some of the highlights of the report, including the top trends in journalism, a look at how reporters use social and what skills communicators need to improve. For a taste of what’s in the report, check out our infographic below or download the 2016 version for free now!
Dive into our infographic below, and for more, check out the full report and access our healthcare content trends webinar on-demand. The post Infographic: Why Content Is the Future of Healthcare Marketing appeared first on Contently.
As the below infographic reveals, more and more journalists are using social media to share content, monitor discussions and interact with their audience. While our study results can help you understand media trends, journalists’ individual preferences will vary.
I've picked out three key trends that in my opinion are crucial and you can check out the other seven in a nice infographic below. So what should you expect in the world of content marketing in 2020? Quite a few exciting things. And some pretty logical focus areas. Content Marketing Focus Areas in 2020:
To prevent a crisis from taking off, take a look at the following infographic. With social listening tools and a strong army of third-party advocates, your brand can identify damaging content, debunk trolls’ tales and protect your reputation. Eighty-eight percent of trolls prefer Twitter. Track their tweets and respond in real-time!
Creating content involves everything from traditional marketing content like white papers, collateral and ads, to earned media placements, to owned media content like blog posts, infographics and videos. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.
For a quick look at what’s in the study, check out the infographic below. With data from journalists in 11 countries, including the U.S., Germany, Finland, Sweden and Australia, the study provides insight on how these journalists agree on a variety of topics, yet differ in their use of social media.
Download the full PDF version of the infographic here . These six Digital PR and marketing trends can help you thrive in 2023. Adding data visualizations , infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too. 888 243 3470.
Here are some compelling reasons why tech PRs should embrace the trend. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. In lockstep with the business and PR trends.
As journalism trends continue to evolve, communication professionals do not remain unaffected. Here are three trends you need to follow and why doing so will help you better reach your audience: Want more insights on the latest media trends? But with so much constant change, how can your brand keep up?
Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Related to the rise of mobile, multimedia was this year’s second most important trend, according to 25.8 So how can you stay on the cutting edge of the news industry? Multimedia. Native Advertising.
For the 2016 NCAA March Madness tournament, Cision used its social software to monitor the teams, players and coaches and surface conversations, sentiment and trends from one of the year’s most popular sporting events.
If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Check out the survey highlights in our original infographic and read more in our news release. [By Lisa Davis].
Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. This was true for both the one-year and five-year trends. This was true for both the one-year and five-year trends.
But no matter your age, research also divulges some undeniable trends. For more, check out our full infographic below. Data Infographic Marketing Research' Who knew Millennials are most likely to be big spenders? That Gen Xers are all about hanging the holiday decorations? That Boomers, especially, hate the holiday crowds?
Blogging is no longer an experimental trend that might be a waste of time. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x.
A link and description of what each article is about will show your readers that you’re trending online. Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. You could also create a roundup post if you get enough media mentions.
Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Use media monitoring tools to track mentions of the brand, competitors, and industry trends. Use storytelling techniques to make content more memorable. Optimize content for search engines (SEO) to improve visibility.
Dive into our infographic below, and for more, check out the full report and access our healthcare content trends webinar on-demand. The post Infographic: Why Content Is the Future of Healthcare Marketing appeared first on Contently.
DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. The Trends. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA.
DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. The Trends. Download the full report>> Online PR 2015 media Online News online newsrooms report SEO trends visual content'
Google Trends is a free service that Google offers to show writers, content creators, marketers and PR pros what information people are looking for within Google search. Once you have your news release headline, don’t forget to include the other required news release elements!
As the biggest single-evening TV event in the United States , the Super Bowl is an enormous opportunity for businesses. This year, companies spent $167,000 per second on commercials during the big game, but how much reaction did that cash generate on social media?
Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.
Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Smart PR pros will investigate how their brand (or clients) could tap into this trend. Audio & Visual: There seems to be no end to the demand for immediate, visual content.
Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Smart PR pros will investigate how their brand (or clients) could tap into this trend. Audio & Visual: There seems to be no end to the demand for immediate, visual content.
Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Smart PR pros will investigate how their brand (or clients) could tap into this trend. Audio & Visual: There seems to be no end to the demand for immediate, visual content.
Short-form videos, infographics, and interactive polls help break down complex betting concepts into digestible pieces. Data-Driven Market Analysis Understanding and communicating market trends strengthens PR efforts. Social media channels offer ideal venues for educational micro-content.
Cision’s 2016 State of the Media Report found that journalists saw multimedia journalism and video- and image-based content as two of the most important trends of 2015. By providing journalists with images, videos and infographics that they can use in their stories, you’ll increase the likelihood that they’ll cover your brand.
Infographic courtesy of Kargo.com. For daily updates on PR and tech trends follow me on Twitter. Don’t faint at the notion of paid media being part of PR! We already pay for releases to be put on the wire and distributed to news sites. This is no different, it’s just more effective.
In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .
A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The Data Story on the Hottest PR Trends. While the survey covers a broad range of concerns in PR – the findings on trends and tactics are of a keen personal interest to me.
Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Here are five ideas! Determine your objectives. Decide on the format.
Go-To free tools Use social listening tools, check Google Trends data as well as native social media platform analytics. Publish posts, infographics and videos that will help build your brand awareness and create a space for people to connect and engage. 5 Stay SEO optimized One brand awareness metric includes keywords and SEO.
One blog post can become a SlideShare deck, video, infographic, quote image. Mix evergreen content with timely or trending topics. How can you leverage content further? Focus on writing quality – even in the pitch. Offer an exclusive. Mix long posts with short. Publish more than once in the same blog.
Learn more about both of these fantastic teams in our infographic below: Loading… Even if you aren’t a Cubs or a Cardinals fan, paying attention to your audience and what they’re talking about on social media is important if you want your brand to stay in the game.
Combining data from our State of Digital PR Report , Muck Rack, Cision, and Google Trends, the following digital PR statistics tell the story of PR in 2025 and beyond. Google Trends ) 2. Google Trends ) 3. 61% of journalists said that original research reports (trends, market data, etc.). Digital PR Growth 1. Cision ) 48.
Last week’s post covered the trend of data-driven storytelling in PR. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Media love poll-results story pitches, especially when accompanied by visuals like infographics.
link] Orbit Media’s Blogging Statistics Survey : An annual survey providing insights into blogging trends and statistics. And if you do a trends report or something like the top subtopics, just make sure that it’s laser-focused on your product and brand’s general area. So, the rationale was, like, why would you do that?
Trending Topics : Monitor social media and news outlets for trending topics related to the Olympics. Align your pitches with these trends to stay relevant and capture the audience’s attention. For example, if a particular athlete’s diet becomes a hot topic, a nutritionist could offer an expert opinion on its benefits.
For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Keeping an eye out for relevant milestones and trending topics can help you find opportunities to reshare old materials. Reframe it for a new audience. Find a timely twist.
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