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How to Drive Traffic & Lift Awareness With 8 Types of Content

Cision

Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. Infographics are plug and play, citable and are liked and shared 3x more on social media. Webinars are the most engaging, personable type of content.

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AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

Onclusive

It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. This means understanding your audience and delivering content that touches on subjects of specific interest and utility to them. In terms of getting noticed?

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10 Types of Content That Drive Demand & Boost Engagement

Cision

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently - Strategy

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning.

Writing 107
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5 Must-Have Types of Content Marketing

Cision

If you’ve got the knowledge to write a 2,000-word post and have it be useful and informative, by all means, write one or two of these posts a month. Also diversify the types of posts you write. Register for Gini Dietrich’s webinar today! Infographics. Here are some ideas for post styles: How-to.

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5 Tips for Telling Your Story Visually

Cision

Write down your objectives. Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. Write an outline. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic.

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12 Ways to Leverage Your Existing Investment in B2B Webinars

Sword and the Script

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60