Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Event announcements Whether youre hosting a conference, webinar, or public appearance, an event press release format should build excitement and encourage attendance.

Writing 78

Writing How To Product Launch Crisis 78

5W PR

NOVEMBER 19, 2021

Some sources found to be valuable for generating content marketing ideas, include: Document customer’s responses and questions and respond to their posts or write e-books responding to their questions. Write content in response. Avoid writing too much about numerous things. Create video tutorials.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 34% said ebooks.

B2B 146

B2B Marketing Survey Software 146

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. For example, Semrush repackaged its social media checklist blog post into an infographic and published it on Social Media Today.

eBook 143

eBook YouTube Video Social Media 143

Critical Mention

JANUARY 3, 2018

Take an online class or attend a webinar to learn more about this critical skill. Improve your writing: While writing never goes out of style for a PR pro, it’s a skill that’s more vital than ever in all that we do. If your writing could use some work, don’t wait. Write in your spare time. Offer to guest blog.

Measurement 119

Measurement Writing Content Marketing Infographics 119

Barokas

JULY 3, 2019

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). Quality writing takes time, practice and an investment in reading the work of others.

Case Study 100

Case Study B2B Survey Infographics 100

Contently - Strategy

MARCH 13, 2019

William Goldman, arguably the greatest screenwriter of all time, once said, “The easiest thing to do on Earth is not write.” It’s also true for any creative endeavor, not just writing. But for people who write (or design, record, illustrate, etc.) ” Goldman had a knack for coming up with perfect quips.

Meeting 111

Meeting System Writing Exercises 111

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. Infographics. Once you understand they need: Quotes from experts.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

NOVEMBER 12, 2018

Steve Kamb, a writer and entrepreneur I admire, began writing blog posts about health and fitness while working a day job that drained him. I wrote articles I loved to write and wanted to read myself, and hoped others would feel the same.” I injected each article with nerdy personality, metaphors, and references.

Content Marketing 110

Content Marketing Company Strategy How To 110

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. Consider podcasting, webinars, videos, ebooks, slide shares and just about everything else out there. People are more interested in visuals than ever, whether it’s infographics, images or videos. Common ones include: Blogs. White papers. Case studies. Generators/Calculators. Assessments. Shake things up.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

5W PR

FEBRUARY 22, 2024

Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

The Stalwart Blog

DECEMBER 18, 2015

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Now more than ever, companies need to be their own broadcaster.

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60

The Hoyt Organization

MAY 10, 2024

This means that authors should possess some level of expertise on the topic they are writing about, whether through personal experience, extensive research, or professional training. You also want to use a writing style that is conversational and relatable.

Google 82

Google Engineering Infographics Policies 82

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 22, 2020

The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Source: Content Marketing is the New Conference ).

Survey 183

Survey Marketing B2B Study 183

PR 20/20

FEBRUARY 7, 2023

Writing informative blog posts on topics related to your product or service can help prospects understand their problem better. Infographics and checklists Visual aids like infographics break down complex information into easily digestible pieces. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Sword and the Script

AUGUST 16, 2016

Re-write white papers as long form contributed articles. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Review webinars for pitch-ideas, contributed articles or guest posts. Review webinars for pitch-ideas, contributed articles or guest posts.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Visuals : Traditionally, communicators have been trained in writing.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. Some organizations use in-house experts, while others hire agencies to develop editorial calendars, write and edit original content, pitch guest articles, and schedule social media posts. It takes time to build a brand.

Leadership 52

Leadership Infographics Resources Social Media 52

Critical Mention

OCTOBER 24, 2019

Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Our top picks: PR strategies can vary from organization to organization.

Blogging 68

Blogging Education Resources Creativity 68

Contently - Strategy

OCTOBER 4, 2023

From Crafting Quality Content Marketing Solutions… Content marketers never run out of topics to write about. There’s usually endless potential to break down your content pillars into core topics and subtopics for eBooks, webinars, blogs, social campaigns, and so on.

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Personas have been defined. Databases have been segmented.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Contently - Strategy

JUNE 11, 2020

To dive deeper on these findings, sign up for our live webinar on the state of healthcare content marketing. You’ll also get the webinar on-demand.). But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. As the saying goes, write what you know.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours.

Marketing 79

Marketing Publicity Survey Study 79

PR Fuel

MARCH 12, 2018

You might also consider podcasts, live broadcasts, webinars, eBooks, infographics—the list is nearly endless. As you write your action plan, consider incorporating one or two new types of content that would appeal to your audience. However, there are a ton of different types of content worth researching.

Content Marketing 40

Content Marketing How To Marketing eBook 40

Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. For example, a blog post you wrote about creative ways to spend time indoors during lockdown could be repurposed as an infographic about fun things to do inside on a rainy day, which could be useful forever. See where we’re going with this?

eBook 52

eBook Video YouTube Infographics 52

PR 20/20

MARCH 30, 2016

Check out more information about PR 20/20’s Marketing Growth Hackathon model in this blog post or this free webinar. 15 Free Infographic Templates in PowerPoint. How to Write an Ebook From Start to Finish. How to Write a Blog Editorial Calendar. The Blogging GamePlan: How to Write a Knock-Out Post.

Resources 40

Resources Marketing Pinterest eBook 40

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Webinars - Create a webinar dedicated to the topic of your content. Digital marketing expert Brian Carter explains, “Webinars are one of the most effective content marketing strategies….

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

OCTOBER 5, 2015

Make sure you put pen to paper and write down your content marketing strategy! Here's just a sampling of popular content types: blogs, case studies, e-books, e-newsletters, events, infographics, microsites, presentations, research reports, videos, webinars and white papers. Step 2: Document Your Content Marketing Strategy.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

PR 20/20

MAY 23, 2017

Sign up for free ebooks, webinars and other resources (i.e. Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research, and chock-full of strategic tips. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence.

Resources 53

Resources Marketing SEO Engineering 53

MaccaPR

AUGUST 5, 2015

What’s more, promoting the authors of your blog is a critical part of establishing employee advocates for your brand – advocates who can extend their value through branded e-books, speeches, webinars, podcasts, infographics, YouTube videos and much more. Bylined Bloggers Build Employee Retention. His Mojo works.

Blogging 48

Blogging Employee Corporate Google 48

Beyond PR

SEPTEMBER 19, 2016

Webinars or other digital company events should be housed in their own separate area, where page templates can display short-form content in a uniform way. These one-stop-shops should include the event overview and specs, along with any infographics, factsheets, media mentions and associated press releases.

Brand 40

Brand Branding Media Infographics 40

Buzzstream

FEBRUARY 1, 2018

During our webinar on how to refine your outreach campaigns with data, we covered multiple tactics, best practices, and ideas that can help you improve your link building efforts. For example, some link types could be guest post, infographic, or resource page. Get the recording of the webinar here. A/B Testing your outreach.

Data 67

Data How To Analysis Comparison 67