Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

ImPRessions - Crenshaw Communications

MAY 3, 2018

Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

Marketwired

DECEMBER 10, 2015

Check out the survey highlights in our original infographic and read more in our news release. As consumers increasingly look for relevant and engaging multimedia content, it’s no surprise that PR and marketing pros are answering the call by producing and sharing photos, video, infographics and other visual content with their audiences.

Infographics 100

Infographics Survey Content Marketing Marketing 100

Cision

NOVEMBER 25, 2015

White papers & E-books. When you’ve got more than enough content for a blog post, you can turn it into a white paper or e-book. You could offer a white paper called “10 Reasons Your Software Company Needs a Blog” and get people to give you their email address to download the white paper.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

5W PR

APRIL 18, 2024

Diverse content B2B buyers aren’t satisfied simply with lengthy white papers. Infographics These data visualizations can simplify complex information and present key takeaways in a clear and concise fashion. Build genuine relationships, offering value first and foremost before expecting anything in return.

B2B 78

B2B Media LinkedIn Infographics 78

Solo PR Pro

MAY 16, 2017

This infographic from SmartBlogger presents a nice visual checklist of 10 steps to produce all types of content from blog posts to white papers. The Epic Content Cycle Infographic from SmartBlogger.com. We'd love to hear your feedback. How does this compare to your current process? Is there anything that you would add?

Infographics 40

Infographics Writing Content Marketing Education 40

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. Did one of your white papers go viral or get backlinked by many notable websites? You could repurpose a checklist from a blog post into an infographic and republish it on a site that accepts guest posts.

eBook 52

eBook Video YouTube Infographics 52

5W PR

MAY 17, 2022

For example, if a business has done research and created an e-book or a white paper about its latest product, all of the content in the book or white paper can then be repurposed to create blog posts, news articles, and video content as well. Art and science. Top Examples of PR and Content Marketing Lead Generation.

Strategy 88

Strategy Content Marketing Employee Google 88

Cision

MAY 7, 2015

Infographics and Graphics. Infographics are another great visual addition to your content marketing arsenal. There are even tools to help you create your own infographics, like Piktochart. Both ebooks and white papers are fantastic for providing additional information on a topic, and boosting your email subscription list.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Sword and the Script

JULY 19, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Articles cost an average of $2,854 and earned 2:04 minutes of viewing time. 34% said ebooks.

B2B 88

B2B Report Survey Marketing 88

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. Thought leaders are subject-matter experts who have built a loyal following by sharing knowledge and skills in specific areas. Thought leaders provide timely, relevant content in useful forms.

Leadership 52

Leadership Infographics Resources Social Media 52

Cision

APRIL 15, 2015

Infographic. If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. You can create your own infographics with Piktochart or hire a professional designer. Get our free “Outside-the-Box Content Marketing for PR” white paper now!

Infographics 120

Infographics Product Launch Content Marketing Video 120

Cision

APRIL 30, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Infographic? Just like a blog post or white paper, the video wasn’t designed to drive sales immediately. Get our free “Outside-The-Box Content Marketing for PR” white paper now!

Telecommunications 120

Telecommunications Content Marketing B2C Video 120

Sword and the Script

APRIL 26, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 34% said ebooks. click image for higher resolution). Mid funnel. Bottom of the funnel.

B2B 94

B2B Case Study Survey eBook 94

Contently - Strategy

OCTOBER 9, 2024

Use visuals: Break up large chunks of text with images, graphs, videos, or infographics to increase engagement. Direct your audience to the next steps, whether it’s downloading a white paper, following your page, or contacting your team. Focus on solving problems, sharing insights, or offering industry commentary.

LinkedIn 94

LinkedIn Analytics Banking Writing 94

Stephen Waddington

SEPTEMBER 4, 2018

Press releases and white papers bridge the two. It’s dependable because it’s completely within the control of an organisation to produce and publish or broadcast. Digital examples of owned media include email, blogs, graphics, videos and websites. Offline examples include posters, leaflet and printed brochures.

How To 113

How To Media Print Infographics 113

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Use some of the points to create a white paper or take the byline in a different direction for a different audience. The round-up can be turned into an infographic to post on the company website or used as an idea for a holiday gift story. Take the byline and convert the information to a blog post.

Interviews 136

Interviews Pitching Infographics Print 136

Cision

MAY 2, 2015

Whether it’s a short video, infographic or a blog post, PR pros can use their storytelling abilities to get directly in front of their target audiences. For even more tactics beyond the content marketing staples mentioned here, get our free white paper, “Outside-the-Box Content Marketing for PR.”.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

JULY 10, 2024

Whether you’re publishing sporadic social posts or managing a full-fledged content marketing machine complete with white papers, video projects, and infographics galore, an editorial calendar is critical for staying on track (and sane). It can also help out with tasks like identifying internal linking opportunities.

Analysis 52

Analysis How To Content Marketing SEO 52

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Articles cost an average of $2,854 and earned 2:04 minutes of viewing time. 34% said ebooks.

B2B 113

B2B Marketing Survey Software 113

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. Designed by Sarah Muscarella. If you need an acid test for compelling content, show it to a literate child at bedtime. If they’re immediately bored, then your storytelling isn’t compelling.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Sword and the Script

JUNE 14, 2022

97% of respondents said video content and communication were useful after making a purchase.

B2B 135

B2B Video Marketing Survey 135

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. We helped a credit-union client with a financial literacy platform team with a trade group to develop a national financial literacy study, white paper, and speaking tour. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” Others may want visual content, such as video and infographics. Get our free “Outside-The-Box Content Marketing for PR” white paper now! Who refers the most traffic to my site? Want to stand out with content?

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Cision

MARCH 8, 2016

Besides your own website, you should also ensure the content you create, whether it’s white papers, blog posts or reports, is mobile-friendly and visually appealing, especially if you plan on sending it to a journalist. This could mean sharing news via a YouTube video or creating an infographic on a recent industry trend.

Trends 120

Trends Mobile Media Infographics 120

Cision

APRIL 16, 2015

Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. In the case of an infographic, you can use different design principles for different effects. Get the tips and tactics you need in our free white paper!

Infographics 120

Infographics Storytelling Content Marketing Film 120

Contently - Strategy

AUGUST 27, 2024

On the other hand, if you have a directory of standout articles, infographics, white papers , and case studies to choose from, they’ll have an easier time seeing things your way. If, for instance, you’re asking them to write a new version of a piece of content that always works for you, show them the original!

Pitching 52

Pitching Interviews Employee System 52

Sword and the Script

SEPTEMBER 10, 2020

Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks. Those are followed by several categories of content that draw similar interaction rates.

B2B 110

B2B Consumer Marketing Survey 110

Cision

AUGUST 6, 2015

Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Get the latest white paper now! Read the full-length white paper or check out the infographic below! Want to learn how travel technology impacts your brand?

Travel 120

Travel Technology Airlines Wireless 120

Cision

FEBRUARY 10, 2016

Learn how with Cision’s free Brand Journalism white paper! Include a video post or infographic in your blog lineup. You do that by first creating really awesome content, and then sharing it the right way. Here’s how. Research Your Topics. Want to drive results through your content? So how can you stand out?

Writing 120

Writing Viral Infographics Blogging 120

5W PR

NOVEMBER 19, 2021

White papers, webinars, infographics, and case studies are also widely used. Blogs, videos, infographics, and ebooks should demonstrate to your potential customers that you know how to assist them and that you want to help them work out their problems.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

Make your survey work harder by drafting an article based on the results or creating an infographic with the most startling findings. Use the results as a starting point for an industry white paper and make it as shareable as possible. Pitch your client to appropriate media to discuss the survey in a greater context.

Survey 120

Survey How To Construction Infographics 120

The Stalwart Blog

DECEMBER 18, 2015

Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Twitter (75%), Facebook (73%) and LinkedIn (63%) are the most commonly used social channels for sharing visual content (video, photos, and infographics).

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60

Communications Conversations

JANUARY 11, 2018

White papers. But doesn’t most of this data we’re seeing imply that our customers and targets want to consume: videos, photos, infographics and short messages (via private messaging apps)? Meanwhile, what are public relations folks spending much of their time producing? Blog posts. E-newsletters.

Consumer 104

Consumer Print Reddit Video 104

Cision

JUNE 18, 2015

If you publish a study, you can turn it into an infographic and video spotlights. Click here for our free white paper to learn how! Millipedes are one of the creepiest bugs on the face of the planet, but it’s helpful to think of your content in terms of them. Each piece of content has multiple arms and legs.

Content Marketing 120

Content Marketing Marketing Pinterest Pitching 120