ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Insufficient interview prep.

How To 257

How To Interviews Measurement Storytelling 257

Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Contact information : Ensure journalists can quickly get in touch. Use clear language to communicate what makes your product unique and why it matters.

Writing 78

Writing How To Product Launch Crisis 78

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Our informal poll elicited some interesting – yet undesirable – surprises we all strive to avoid in public relations work. Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies.

Media Training 249

Media Training Policies Agency Interviews 249

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. This is typically a 4 week process, amigo.

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. This is typically a 4 week process, amigo.

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. This is typically a 4 week process, amigo.

Product Launch 60

Product Launch Interviews Engineering Technology 60

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

With that in mind, here are five questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview. Good questions for a tech PR interview. How would you support a product launch for [insert client]? Where do you get your news? But VentureBeat or SupplyChainBrain might.

B2B 159

B2B Apparel Product Launch Agency 159

Polaris

DECEMBER 10, 2014

When I informed one of my marketing colleagues, Randy Milanovic , of the move, I was surprised to hear he was against it. “We You can’t forward a clip of a recent television interview. You can send survey results, case studies and other useful information to encourage them to advance along your sales funnel.

Blogging 183

Blogging Comparison eBook Case Study 183

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. We live in fear of sudden government resignations, a celebrity scandal or untimely passing, or – in tech PR especially — a surprise Apple product launch. Low-risk, high-reward. Go with it.

Product Launch 120

Product Launch Trade Shows Insurance Comparison 120

ImPRessions - Crenshaw Communications

MARCH 6, 2018

But an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. The PR team’s carefully constructed media strategy will inform the choice of what outlet to offer an exclusive. So, why offer an exclusive? That’s not a good idea.

Pitching 189

Pitching How To Media Interviews 189

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Simple sharing on social media is an obvious one, but what about turning the content from your in-depth interview into a Twitter chat?

Instagram 159

Instagram Reddit Transportation Creativity 159

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take. How is public relations defined?

Interviews 113

Interviews Publicity Technology Social Media 113

Presspage

JUNE 19, 2018

At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert. Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. ‘So what?’

Automotive 117

Automotive Mobile Video Interviews 117

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Implementation Tip! Implementation Tip! This is a huge boon for PR pros!

Facebook 181

Facebook Community Advertising Advertising 181

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key.

Pitching 228

Pitching Agency Social Media Creativity 228

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer.

Interviews 60

Interviews Media Training Training Trends 60

ImPRessions - Crenshaw Communications

APRIL 21, 2016

In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. . B2B is about people as much as products and companies. We’ve touched on this topic before , but it’s worth repeating.

B2B 120

B2B B2C Product Launch Creativity 120

Bianchi Biz Blog

AUGUST 15, 2024

Your company needs to be deciding, in fact finalizing , what big announcements, product launches, unveilings, etc. Waiting to do this can harm your prospects significantly, especially if you end up with requests from the media asking for information in advance prior to the show, which is a very common ask.

Automotive 100

Automotive Mobile Interviews Resources 100

ImPRessions - Crenshaw Communications

MARCH 2, 2017

Early and open communication with analysts can help inform a company’s ideal messaging, help position product launches, and actually support customer referrals for costly services with lengthy selling cycles. Also important, you are there to share insight, not just input. Offer up media opportunities, where appropriate.

B2B 120

B2B Trends Product Launch Report 120

Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. The sources journalists find credible The survey asked respondents “about the sources they trust most when it comes to validating information” [ emphasis added]. Even if you don’t have the answer, acknowledge the question and let them know you are working on it.

Journalism 147

Journalism Media Relations Report Media 147

5W PR

MARCH 18, 2023

Sharing accomplishments, such as product launches and expansion into new markets. Influencers are often among the first to recognize new trends, and can be powerful in helping to spread the word about a company’s product or service. This can help keep employees informed about the brand’s goals and achievements.

Company 88

Company Corporate Product Launch Internal 88

Remote PR Jobs

SEPTEMBER 25, 2023

Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019. IHOP was able to show how sharing news and information across different platforms can increase the engagement of consumers. Google Assistant already shares information from search results.

Media 100

Media Print Radio Consumer 100

Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Contact information : Ensure journalists can quickly get in touch. Use clear language to communicate what makes your product unique and why it matters.

Writing 78

Writing How To Product Launch Crisis 78

Bianchi Biz Blog

JULY 22, 2021

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. This is especially the case if you end up with advance / embargo information requests from media closer to the show. “But we’re already registered! We have exhibit plans in the making!” you might think. Skimping on Questions.

Automotive 107

Automotive Mobile Technology Resources 107

Barokas

APRIL 23, 2020

Now might not be the right time to reach out and work on relationships with the contacts on these lists, but it is an opportunity to bolster your databases with better research and information about top targets, industry experts and influencers. Help your spokespeople shine. The current climate is making coverage harder to come by than usual.

Product Launch 88

Product Launch Crisis Media Training Interviews 88

ReimaginePR

JUNE 27, 2016

Don’t forget to create stories for all of your upcoming product launches too! High-resolution pictures of your products and key people. Interviews. In order for this magic to work, you’ll need to perfectly plan out and hand deliver this information to a targeted audience. Media Kits Are a Must-have. Media release.

Reputation 120

Reputation Branding Brand Product Launch 120

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

JANUARY 30, 2024

Stay informed and ahead in the industry by embracing these essential trends. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. #AI

Trends 105

Trends YouTube Video Social Media 105

Bianchi Biz Blog

APRIL 25, 2024

The in-house editor for the MOVE events also writes a press release before the event which includes product launches, demos and announcements from exhibitors which is then sent out to our press list. Opportunities for meetings and on-site interviews with press/journalists are available via our dedicated app.

Mobile 89

Mobile Transportation Automotive Policies 89

Presspage

AUGUST 24, 2018

Designed to summarize a business, product, or event, media kits are primarily utilized by journalists and are typically known as a “one stop shop” for media contacts when they need quick access to information. What’s the best way for them to reach this individual?

Media 68

Media Leadership Product Launch Television 68

Communications Conversations

JUNE 14, 2018

That said, as a publicly traded company, we rely on newswire services to release quarterly earnings information to shareholders, investors and basically just a wider audience than we could reach on our own. We continue to get calls today for interviews based on that one release.

Communications 83

Communications Public Affairs B2C B2B 83

Prohibition

AUGUST 25, 2021

Video marketing is a powerful tool that has the ability to inform, entertain and engage audiences. The best type of content for IGTVs are interviews, Q&A format or tutorials. So far in 2021 , 86% of businesses use video as a marketing tool, an increase from 85% in 2020. This type of content is often more considered and structured.

Video 105

Video YouTube Instagram LinkedIn 105

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive.

Meeting 91

Meeting Transportation Media Journalism 91

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. Waiting to do this can harm your prospects significantly, especially if you end up with requests from the media for advanced information prior to the show. We have a booth booked!”

Automotive 76

Automotive Mobile Technology Interviews 76

Bianchi Biz Blog

JUNE 30, 2022

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. Waiting until late in the game can harm your prospects significantly, This is especially the case if you end up with requests from media for advance information prior to the show. But we’re already registered! We have a booth booked!”

Automotive 74

Automotive Mobile Technology Interviews 74

Buzzstream

FEBRUARY 9, 2024

A press release is an official statement or proclamation announcing news that provides relevant information to the media. The key here is that it is an informative piece of content. But that is the job of the media you are trying to reach, and what the media needs is an informational source – a press release. Absolutely!

Examples 62

Examples Product Launch Data Report 62

Presspage

FEBRUARY 10, 2020

Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event. Build relationships with journalists.

Pitching 78

Pitching Advertising Advertising Product Launch 78