ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. They often break news before anyone else. Dark Reading. ThreatPost.

Enterprise 296

Enterprise Journalism Trends Resources 296

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

Deirdre Breakenridge

APRIL 23, 2019

I selected this topic because I am a Journalism major with five internships under my belt. Some people became my go-to resources because I knew I could depend on them to answer quickly and with helpful, relevant information. I was intrigued as I sat in class and learned about what happens on the other side of these interactions.

Infographics 299

Infographics Journalism Television Education 299

Cision

SEPTEMBER 25, 2017

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. Does Industry Matter? Conclusion.

Journalism 258

Journalism Social Media Study Comparison 258

Cision

SEPTEMBER 19, 2017

The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. The Global Social Journalism Study broke down these behaviors into six “Social Archetypes:”. Messengers. Architects. Architects. Architects” are the most pro-social group of journalists.

Social Media 247

Social Media How To Media Journalism 247

Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.” How long have you been in journalism and how did you get started?

Journalism 115

Journalism Automotive Interviews Writing 115

PRSay

DECEMBER 7, 2023

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

Journalism 189

Journalism Real Estate Survey Report 189

ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Journalists are very busy, so giving them relevant information is key to PR success. Without it, PR professionals not only may fail, but they risk burning bridges by spamming reporters with irrelevant pitches and information.

SEO 333

SEO Analysis Meeting Travel 333

Sword and the Script

SEPTEMBER 3, 2024

Influencers who turn off comments are less influential New research published in the Journal of Marketing and summarized for Harvard Business Review has concluded that influencers that turn off comments are less influential. However, if you get genuine criticism from real customers – that’s informative.

Social Media 165

Social Media Study B2B Media 165

PR in High Definition

JUNE 20, 2024

The future of journalism in the age of AI. A big issue with generative AI (GenAI) has been hallucinations—where AI creates false information to give an answer. The post The Impact of AI in Journalism appeared first on Firefly Communications. That’s a big no-no for Reuters, who rely on the highest level of trust.

Journalism 77

Journalism Tools Ethics Training 77

Onclusive

SEPTEMBER 27, 2017

This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. Have a hub that you can point people to during a crisis where they can find your official responses and information. Arm them with information and let them know when to escalate to others.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Sword and the Script

MARCH 14, 2025

In fact, after this podcast interview, Columbia Journalism Review published this statistic about generative AI : “Collectively, they provided incorrect answers to more than 60 percent of queries.” On one hand, it seems incredible and magical. On the other hand, generative AI gives answers very confidently that are often wrong.

Publicity 82

Publicity Communications Journalism Google 82

Cision

JULY 25, 2017

Additionally, every outlet profile offers information about the company, their audience size and awards won. Once you find a relevant query you or your client can contribute to, simply respond to the journalist’s unique email address provided with the information needed. Earned Media Builds Trust.

Strategy 257

Strategy How To SEO Engineering 257

PRSay

AUGUST 17, 2020

We will reveal the following information from the survey: How 2020 has changed newsrooms across America. I’m presenting our full findings during a PRSA Case in Point on Aug. 25 with UCLA Executive Director of Communications Judy Fortin and New York Times reporter Anahad O’Connor.

Media Relations 158

Media Relations Journalism Media Survey 158

Onclusive

AUGUST 9, 2021

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Consider things like informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Data Journalism.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

OCTOBER 11, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Video 3: Jay Baer Asks: Is Journalism About Building an Audience or Building a Community?

Video 210

Video Journalism Study Survey 210

OnePitch

JULY 6, 2022

T his week’s pitch resulted in a feature in The Wall Street Journal (WSJ) , and we are going in-depth with the reasons why it placed. FYI: The WSJ has an audience of 42 million digital readers per month who “seek the news and information critical to their business and personal lives.”. Want more blogs like this?

Pitching 97

Pitching Journalism How To Energy 97

Onclusive

JUNE 2, 2021

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. Where will you find these insights?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

JULY 6, 2017

While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. As public relations professionals, we like to lament over fake news and how it’s misguiding people. We were removed from our work because we didn’t yet know how to think about it in a contextual way.

Brand 364

Brand Branding Pitching Journalism 364

OnePitch

JULY 19, 2022

Today’s guest on Coffee with a Journalist is Mark Matousek , a reporter at The Information. During the episode, Mark shares his thought on a real pitch he received, how you can make your pitch relevant to The Information’s coverage, his thoughts & timelines for embargoes, and more. It’s really interesting. 00:08:31] BB: Very true.

Pitching 98

Pitching Writing Report YouTube 98

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

It’s also presumptuous and betrays a lack of understanding of the journalism process. Of course, a reporter may contact us to check a quote or verify information, and many publications undergo a rigorous fact-checking process for longer articles. Yet there are times to be assertive.

Report 310

Report Interviews Pitching Course 310

Deirdre Breakenridge

DECEMBER 5, 2017

Consistent with this advice, relationship building also requires informal conversations around lunch or coffee or a simple chat in the hallways or offices. She has published research in the following journals: Journal of Mass Media Ethics, Public Relations Review, Journal of Communication Management and Journal of Advertising Education.

Internal 208

Internal International Ethics Journalism 208

Prowly

MARCH 12, 2025

The guide you're about to read shows how to use print media tracking to create well-informed and effective PR strategies in 2025. Simple reason: your audiences are reading magazines and journals and they aren't going anywhere. To name a few: News readers want reliable sources of information.

Print 104

Print Strategy How To Newspapers 104

PRSay

MARCH 5, 2025

Ten years ago, clients wanted marquee coverage in The Wall Street Journal or The New York Times. Social-listening platforms, sentiment-analysis tools and advanced media-monitoring systems provide a wealth of information that we can use to measure the qualitative success of our media relations efforts.

Media Relations 97

Media Relations Measurement Media Tools 97

ImPRessions - Crenshaw Communications

JULY 22, 2019

This sounds like bad news, and it is, but it means that the credibility of media and information sources is more important than in the past. The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. And on social platforms, skepticism is far greater, as it should be.

Mobile 244

Mobile SEO Web Journalism 244

Axia PR

NOVEMBER 7, 2023

In this episode, Tina McCorkindale joins On Top of PR host Jason Mudd to discuss how PR can help journalism survive as well as more information and research from the Institute for Public Relations. Tune in to learn more!

Journalism 90

Journalism Publicity Media 90

PRSay

MAY 25, 2022

Regaining public trust in the news media is a “challenge for journalism and ultimately for society,” said Marie Hardin , dean of the Donald P. To that end, “we must do a better job of helping young people understand the value of news and information in a democracy.”. Bellisario College of Communications at Penn State University.

Publicity 148

Publicity Journalism Media Education 148

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. This information may help you segment journalists by behavior, but journalist’s attitudes towards PR professionals are a bit more counterintuitive when it comes to the social media spectrum.

Social Media 202

Social Media How To Media Journalism 202

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. The name doubly fits, since our job is to manage TMI (“too much information”). AirPR: You started your career in journalism.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Melissa Agnes

AUGUST 20, 2014

Carolyn Mae Kim, a hands-on professor teaching in the Journalism & Integrated Media department at Biola University, has some great tips and strategies to help today’s educators answer this important question. Our students don’t face an issue of not having the right information at their fingertips.

Social Media 279

Social Media How To Infographics Media 279

ImPRessions - Crenshaw Communications

JULY 27, 2021

I became interested in PR because I was looking for fields adjacent to journalism, so I assumed there would be plenty of research involved to go along with writing. But I was not prepared for the sheer amount of it!

Conference 368

Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

JUNE 21, 2018

What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Data-driven journalism is the future. For many B2B technology brands, data is not only a business asset, but a PR tool.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Prowly

DECEMBER 9, 2024

5 ABC News Visits per month: 57M Influence score: 91 Contributing journalists: 29 ABC News is a trusted source for breaking news, investigative journalism, and human-interest stories. It appeals to well-informed readers who value thorough reporting and engaging multimedia content. #9

Pitching 104

Pitching Sports Analysis Financial 104

ImPRessions - Crenshaw Communications

JUNE 10, 2020

And it goes without saying that you should read major news publications like the Wall Street Journal, Forbes, Inc., If you’re a recent college grad and would like more information or just want to talk about life at a PR agency, shoot me an email at colleen@crenshawcomm.com or tweet at @colleeno_pr. . Network network, network.

Agency 284

Agency Interviews Journalism Instagram 284

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. I realize agents might be worried about breaking clients’ confidentiality, but they can share information without naming names.

Real Estate 223

Real Estate Local Pitching Media 223