ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. We do this through a meet-and-greet pitch.

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ImPRessions - Crenshaw Communications

APRIL 18, 2022

The way we conduct media outreach is critical, especially with reporters often receiving hundreds of pitches and press releases each day. Gone are the days of calling reporters and pitching them over the phone; most prefer a simple email with relevant details. Here are a few ways to successfully pitch and follow up with reporters.

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Prowly

OCTOBER 31, 2024

Looking to contact the Guardian journalist team to pitch them an exciting story about you or your client? Sure, you could google "the Guardian contact information" and just spray and pray, hoping to reach the right person.

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ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

PR people make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. One of the biggest errors a PR person can make is timing their pitches badly.

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Prowly

DECEMBER 9, 2024

It appeals to well-informed readers who value thorough reporting and engaging multimedia content. #9 Whether youre a seasoned trader or a curious newcomer, its the ultimate destination for making informed financial moves. #12 TRY PROWLY FOR 7 DAYS FREE The post 15 Top Magazines in the US to Pitch in 2025 appeared first on Prowly.

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Prowly

DECEMBER 11, 2024

What you'll learn How to hyper-target journalists and audiences What it means to thoroughly research your story How to get more engagement from each pitch TRY MEDIA DATABASE FOR FREE Background Surviving as a media outlet in todays fast-paced, fragmented media world filled with newsertainment is easier said than done.

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Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

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Remote PR Jobs

AUGUST 16, 2023

Two of the most common methods used to generate buzz are press releases and pitches. A press release is a formal written document that provides the necessary information to journalists and media outlets about an upcoming event or development. Pitches should be concise, engaging and grab the attention of the recipient right away.

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Business Wire

APRIL 21, 2021

In today’s media world, journalists are being pulled in many different directions, receiving hundreds of pitches a day via phone, email, text, and social media, just to name a few. For public relations and communication professionals, it’s becoming more challenging to get a journalist’s attention. H ow do you catch a reporter’s eye?

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PR for Anyone

NOVEMBER 3, 2021

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Don’t pitch me the gourmet kitchen with cathedral ceilings.

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5W PR

NOVEMBER 22, 2024

Strong relationships with journalists are cultivated by providing valuable information, resources, and exclusive access. Then, there is pitching stories effectively. Compelling pitches that capture journalists’ attention and align with their editorial interests increase the chances of coverage.

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Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience.

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Remote PR Jobs

OCTOBER 29, 2024

You can often find their contact information on the company website or LinkedIn. Media Relations: Emphasize any relevant experience that involves working with journalists, pitching stories, or securing media coverage. It is a well-crafted (but concise) document that should show how you can fit in with the company.

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Remote PR Jobs

FEBRUARY 11, 2025

A starting point could be finding journalists' contact information so you can pitch them directly. This platform connects journalists with expert sources, allowing you to pitch your insights as soon as a media opportunity arises. Stay ahead in the ever-changing PR world by staying informed.

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Onclusive

JULY 9, 2020

In This Webinar You’ll Learn: How trending topics should inform your overall communications strategy Using social media signals to detect which topics are gaining traction Analyzing sentiment to determine which trends to embrace Translating topic insights into story development and pitch strategy. Speaker & Webinar Information.

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ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Make it relevant. Local vs. national.

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OnePitch

NOVEMBER 7, 2024

PR professionals juggle multiple responsibilities—crafting pitches, monitoring media coverage, and strategizing with their team. However, these tasks can quickly become overwhelming without proper tools that help streamline workflows and enhance productivity.

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Prowly

JANUARY 14, 2025

PR Problem #1: Pitch engagement is lower than ever before Getting journalists to respond to pitches is starting to feel like pushing a boulder uphill. The emphasis is on deeply researching Tier 1 journalists, crafting individual pitches, and focusing on building lasting relationships.

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ImPRessions - Crenshaw Communications

APRIL 21, 2021

You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. We know what makes the perfect pitch. Give useful information for their readers will want to know. They say a picture is worth a thousand pitches. Have supporting assets . Be flexible

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Prowly

DECEMBER 17, 2024

Too many software solutions available and not enough information on which one to pick? In this article on Prowly alternatives, you'll find a breakdown of the top PR tools with information about their price, what kind of teams they're tailored to, and what features they have without taking a week out of your life.

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Stephen Waddington

MAY 16, 2022

Analysis of 400,000 email media pitches has found that brevity is the key to success. The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. Journalist engagement has decreased from 2021, with journalists only responding to about 3.37% of pitches. Here’s a summary of the findings.

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Onclusive

OCTOBER 19, 2021

Your proposed solution will emerge from collecting and reviewing this information. Put all of the information you’ve gathered so far into a written business case document. Develop your business case as a sales pitch for your PR investment, make sure it speaks the language of your audience—the C-suite.

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Buzzstream

DECEMBER 6, 2024

When it comes to pitching, founderPeter has this advice for pitching: The people who do the following when using SOS almost always have successful pitches. Having a pitch written for the perfect match is definitely better than writing on the fly. Unfortunately, there is no pricing information on the site anymore.

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Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

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Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Relationship building takes time. Owned Media/Content Strategy. Executive Thought Leadership. Crisis Communications.

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Onclusive

MAY 4, 2020

Consumers have reacted by shifting their focus more toward information than commercialism. And since things are changing day by day, hour by hour, minute by minute, information needs to be available quickly and on an ongoing basis. That is why this information is so important right now.

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ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. By looking to leverage diverse knowledge, PR pros and internal comms teams can dramatically raise the thought leadership profile of an entire organization and also generate new ideas for content and pitching.

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PR for Anyone

FEBRUARY 15, 2023

I’ve put together 31 tips to pitch the media! Tailor your pitch to each outlet and journalist. Keep your pitch concise and to the point. Offer exclusive information or access to experts. Include all relevant information in the body of the email. Be timely and relevant with your pitch. No more excuses!

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PRSay

OCTOBER 15, 2024

I realized how incredibly important it was to inform the public,” he said. He realized there was a story there and pitched the idea of recording the story of people waiting in line with the actual iPhone. The answer to that question will inform how I start delivering that [news]. I also ask myself: ‘Why should I care?’

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Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

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Cision

MAY 2, 2017

Usually all their contact information comes up including email address and phone number. By pitching the media in this way, you will be light-years ahead of your competition and journalists will be thrilled to work with you because you’ve just made their job that much easier. The next step is finding the right journalist.

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Notified

AUGUST 1, 2024

In our recent webinar, Michelle Garrett , a seasoned PR consultant, author and speaker, shared valuable insights on the do’s and don’ts of how to pitch press releases to journalists.

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Flack's Revenge

FEBRUARY 1, 2023

If tools like ChatGPT can write pitches, articles and press releases, where does that leave us? In other words, it can generate inaccurate information at scale. But the PR and media worlds may be facing more imminent threats than being replaced by AI bots. The tech could be a boon for fake news and disinformation.

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PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. In the majority of searches for journalists at local media outlets, all their contact information comes up including email address and phone number. Many are overwhelmed with emails and often forget your pitch came in, even if they loved it.

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Axia PR

JULY 2, 2024

Understanding the optimal timing for pitches will help you pitch like a pro. Crafting the perfect media pitch takes time and effort. You've identified relevant media targets, created personalized pitches, and included critical information and compelling angles. But what about timing?

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ImPRessions - Crenshaw Communications

JULY 27, 2021

How to pitch media. Given how integral media pitching is to the practice of public relations, I was shocked to look back and realize how much I didn’t know about media, and the most effective ways to approach them about stories. What did I learn then, and how similar is my current experience to it? Business knowledge is important .

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Remote PR Jobs

AUGUST 16, 2023

Two of the most common methods used to generate buzz are press releases and media pitches. A press release is a formal written document that provides the necessary information to journalists and media outlets about an upcoming event or development. What is a media pitch? Media Pitch vs Press Release - Which is better?

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