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Q&A with Deirdre Breakenridge about her New Radio Show, Women Worldwide

Melissa Agnes

My friend and colleague, Deirdre Breakenridge, CEO of Pure Performance Communications , has launched an amazing initiative in collaboration with The Social Network Station , a radio show broadcasted out of Las Vegas, Nevada. The initiative is to empower women by giving them a voice and a platform via 50 Internet radio shows, called #50Shows.

Radio 238
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6 PR Pitching Pitfalls And How To Avoid Them

ImPRessions - Crenshaw Communications

PR people make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. One of the biggest errors a PR person can make is timing their pitches badly.

Pitching 240
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PR 101: How to Pitch Travel Journalists

Cision

Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch. Think Like a Journalist.

Travel 174
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Importance of PR in Today's Uncertain World

PR for Anyone

What information can you provide the media about your industry that will be valuable to an audience? Kate Rogers of MSNBC posted a tweet that said: Finding the amount of PR pitches coming in that are not related to the stock market, economy, Covid-19, etc. to retail to small business, big business, even Wall Street. really shocking.

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Public Relations Review

PR for Anyone

She pitched it to her editor who loved it too and they wrote an article about me. In the majority of searches for journalists at local media outlets, all their contact information comes up including email address and phone number. Many are overwhelmed with emails and often forget your pitch came in, even if they loved it.

Publicity 331
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5 Tips to Pitching Success – When PR Stands for “Personal” Relations

Deirdre Breakenridge

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer. Be flexible in your pitch. Be flexible in your pitch.

Pitching 150
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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

“Nail the elevator pitch.”. The name doubly fits, since our job is to manage TMI (“too much information”). One of the ways I have seen PR evolve is pitching used to be only to the assignment desk and now I mainly pitch directly to the reporter. Mika: Nail the elevator pitch. We keep things simple. TMI does PR.