Bianchi Biz Blog

NOVEMBER 7, 2024

If you can, offer some information (percentages instead of actual figures, etc.) that provides perspective without divulging confidential information. Don’t say (or show) anything you don’t want to see in print. The “product” you provide to reporters – information – can help you reach your true audience with more credibility.

Interviews 89

Interviews Media Print Report 89

5W PR

NOVEMBER 21, 2024

The publishing industry, once dominated by traditional print media, is undergoing a significant transformation. By creating entertaining and informative videos, publishers can reach a wide audience and generate buzz around their books. These elements can provide a unique and engaging experience for potential readers.

Industry 78

Industry Apparel Print Marketing 78

Prowly

DECEMBER 17, 2024

Too many software solutions available and not enough information on which one to pick? In this article on Prowly alternatives, you'll find a breakdown of the top PR tools with information about their price, what kind of teams they're tailored to, and what features they have without taking a week out of your life.

Comparison 104

Comparison Software Tools Analytics 104

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. Businesses use different media to tell their story in this evolving PR environment, but press releases REMAIN an effective and trustworthy source of information for companies big and small. But are they really?

SEO 279

SEO Print Financial Product Launch 279

Onclusive

JUNE 2, 2021

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. Where will you find these insights?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

Typically PR teams prepare spokespeople for different types of media – broadcast, print, online as well as different formats. Beyond helping a spokesperson speak effectively for a print interview vs. broadcast, we look to arm clients with intelligence on a few different types of reporters. Good media training builds confidence.

Media Training 282

Media Training Training Media Interviews 282

Cision

APRIL 27, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. Be Emotive.

Storytelling 146

Storytelling Data B2C B2B 146

ImPRessions - Crenshaw Communications

JUNE 1, 2021

Less experienced leaders may need media training or informal coaching to showcase their subject-matter expertise and serve as an organization’s face and voice. In that case, it’s fine to say, “I don’t have that information, but we’ll try to get back to you.” Advise execs to be natural and not rush through the interview.

Interviews 268

Interviews Media Construction Report 268

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Asif Choudry, director, We Are Resource talked about how his printing-led business had seen a boom in packages sent by employers to employees.

Report 203

Report Energy Print Measurement 203

Prowly

JANUARY 14, 2025

PR Problem #2: There isnt enough real data to base your PR strategies on How do you build a data-driven campaign when the information is scarce and hard to get? First we've added TikTok and YouTube , then partnered with industry leaders, LexisNexis and TVEyes, for print and broadcast monitoring.

Pitching 104

Pitching Data Analytics Writing 104

Onclusive

MARCH 29, 2022

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. If you want everything automated, easy to set up and use on your own, ask for the information about their standard offering.

Measurement 370

Measurement How To Analysis Data 370

Cision

MAY 24, 2016

“Some stories will work well in print, others in video. John starts by highlighting the Times’ strong print and online presence and the confusion around embargo times. You want the most bang for your buck on both platforms, so you want to get information to us as early as possible,” says Sarah. because that’s 6 a.m.

Film 211

Film Pitching Print Journalism 211

Prowly

APRIL 10, 2025

The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. Track mentions in blogs, forums, print, and broadcast media. With so much of the world being digital, it's only natural to forget about print, TV and radio.

Brand 104

Brand Branding How To Measurement 104

Cision

NOVEMBER 14, 2017

Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation. If you are the only one who needs the analytics, you can create an informal report or simply log into your analytics dashboard when you want an update.

Measurement 166

Measurement Strategy Media Analytics 166

Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways. Business Plus – Monthly print and online business news outlet.

Radio 83

Radio Sports Marketing Local 83

Prowly

FEBRUARY 18, 2025

2 Identify your target audience The great news is that you probably already have this information from recent PR campaigns or marketing campaigns in general. Behavioral patterns (previous behavior online, on your website and social media) The more information you have, the better your targeting will be.

Examples 104

Examples How To Product Launch Print 104

Cision

JUNE 8, 2017

broadcast, online, print, etc.). As requests come in, your media spokesperson needs to be well informed and prepared for each opportunity, which includes a concise document that highlights helpful information about the reporter, their outlet, and important speaking points. Role (exact job titles). Media type (e.g.,

Pitching 225

Pitching Print Conference Local 225

Polaris

DECEMBER 1, 2014

In 1891, August Oetker sold baking powder with recipes printed on the back. Four years later, John Deere launched The Furrow , a magazine providing information to farmers on how to become more profitable. And in 1900, Michelin gave drivers information on auto maintenance and roadside travel in its inaugural Michelin Guide.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. You can quickly uncover and understand what topics are of most interest to your target audience, which you can then use to inform future content creation. Let’s examine three ways of distributing content and how to get them up to date.

Strategy 251

Strategy Case Study Instagram Print 251

Cision

JULY 19, 2017

Do they prefer online media or print? with deadlines, lead times and pitching information. After talking to countless of holiday gift guide editors, influencers and bloggers about what makes them pick your pitch for their gift guide pages, we rounded-up the most important takeaways for a successful holiday PR campaign.

Pitching 235

Pitching Print Creativity Blogging 235

Cision

NOVEMBER 28, 2017

In modern communications, we can now flip the model and use the information we have about our audiences (interests, demographics, geographies) to find suitable influencers that impact those audiences. It’s not easy to consistently gather, house and maintain up-to-date information on influencers.

Small Business 245

Small Business Media SMB Pitching 245

Prowly

APRIL 2, 2025

How to create monitoring digests Prowlys media monitoring covers online, social, print , and broadcast media. REQUEST A PRINT AND BROADCAST DEMO All you have to do to set up your first-ever monitoring digest in Prowly is complete these two steps: 1.

Examples 104

Examples Automotive Media Print 104

Cision

SEPTEMBER 13, 2017

If you’ve done your job recording detailed information on your customers through your customer relationship management platform, you should be able to glean data on what they care about, what they’re looking for, and the channels they prefer to receive marketing messages through. Informative? What changes would they want to see?

Corporate 270

Corporate Brand Branding Guidelines 270

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

As for the ethics of spreading competitive “dirt,” most PRs would agree that the line is crossed when misleading or false information is used. Most communicators I know would recoil at sharing information about a competitor that’s poorly sourced, highly sensitive, or truly personal in nature. Apart from that, things get murky.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Cision

OCTOBER 31, 2017

Sales leadership and marketing will have direct business outcomes information such as leads, opportunities and contract information. If your brand is more active with the media, print and broadcast are extremely valuable. Having data available to you doesn’t necessarily mean you can start to utilize it.

Measurement 222

Measurement System Data Analysis 222

Cision

JULY 11, 2017

Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future outreach efforts. A print mention is different from a broadcast mention, which is different from a social media mention, and so on.

How To 265

How To Media Software Agriculture 265

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 179

Media Relations Media Print Software 179

Melissa Agnes

OCTOBER 16, 2014

The former one-way flow of warnings, information and updates from emergency management to the affected public has become, not just a two-way system, but one of many partners, sources and systems. I have done a ton of media work as I am the Public Information Officer as well for our agency. 1 (Printed in Wikipedia, “Lorne M.

Education 270

Education Government Policies Wikipedia 270

PRSay

JULY 1, 2022

In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago. There were newspapers, magazines, wire services, trade publications, TV and radio.

Handbook 192

Handbook Publicity Newspapers Television 192

Onclusive

NOVEMBER 17, 2021

Onclusive provides unified earned, owned and social media monitoring with the most complete and accurate news and social media coverage available across digital, newswire, print, broadcast, radio, and all major social platforms. Having this data at your fingertips covers all six PESTLE categories.

Analysis 195

Analysis Media Reputation Trends 195

Cision

APRIL 10, 2017

Thinking like a journalist will help you craft your pitch with the information a writer needs, which will ultimately saves both you and the editor precious time. Print media and travel freelancers have longer lead times, often three to four months in advance. Also, send pitches that have a unique angle and a good headline.

Travel 174

Travel Pitching How To Radio 174

Stephen Waddington

SEPTEMBER 4, 2018

Offline examples include posters, leaflet and printed brochures. The distribution of printed content is limited to physical relationships while the audience for an owned digital property will be limited. It’s dependable because it’s completely within the control of an organisation to produce and publish or broadcast.

How To 113

How To Media Print Infographics 113

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”.

Employee 154

Employee Print Writing Survey 154

Prowly

APRIL 11, 2025

Determine if there are any outdated or inaccurate online pieces of information that could damage your company's reputation. Create high-quality, informative, and engaging content that provides value to your audience. Informative and well-optimized articles, landing pages, and posts are the core of online reputation marketing.

Reputation 104

Reputation Publicity How To Marketing 104

ImPRessions - Crenshaw Communications

MAY 8, 2017

Not literally, but there’s almost no such thing as oversharing when it comes to informing and educating your PR team. One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories.

Media 199

Media Interviews YouTube Advertising 199

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Building radio and podcasts lists can be grueling, in part because of the difficulty of finding both the opportunities and the relevant contact information. Radio Guest List.

Tools 232

Tools Radio Trends Pitching 232