ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Being stood up by a journalist is embarrassing, and it can even make the PR rep look bad, which is why meticulous confirmation in writing is always necessary. A new product launch interview needs a senior product specialist, a change in strategic direction a C-level executive, a technology exploration a chief engineer, and so on.

Interviews 309

Interviews Product Launch Radio Media Training 309

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. Supporting a product launch? We ask a thousand questions when onboarding a new client, and the answers inform our plan. They’re informed by consideration not only of the PR goals, but the marketing calendar, client feedback, and current industry conversations.

Writing 136

Writing How To Pitching Privacy 136

Remote PR Jobs

MARCH 27, 2024

Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Ready to elevate your PR game?

Case Study 130

Case Study Study Writing How To 130

Remote PR Jobs

SEPTEMBER 27, 2024

Types of Media Coverage: News Articles: Journalists may write articles based on your press release, adding their analysis and insights. Blogs and Online Publications: Bloggers and online journalists might write about your announcement, providing additional reach. However, the work doesn't end once the press release is distributed.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Remote PR Jobs

MAY 30, 2024

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. But on that resume, play up your writing experience and be ready to explain why it is relevant.

Communications 214

Communications Creativity Writing Product Launch 214

Cision

JANUARY 8, 2018

Product Launch. Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering.

Company 222

Company Trade Shows How To Product Launch 222

5W PR

FEBRUARY 1, 2025

This approach not only expands reach but also builds trust, as people are 3 times more likely to trust information from employees compared to CEOs. With 79% of firms reporting increased visibility after implementing employee advocacy initiatives, more companies now recognize their workforce as powerful brand ambassadors.

Employee 88

Employee Social Media Reputation Guidelines 88

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Our informal poll elicited some interesting – yet undesirable – surprises we all strive to avoid in public relations work. Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies.

Media Training 249

Media Training Policies Agency Interviews 249

Rock the Status Quo

AUGUST 15, 2014

Where they crossed the line of moral behavior was writing a blog post on how to benefit from a tragedy that still had everyone reeling, then attempting to educate marketers on how to leverage the opportunity. Amy also shared these three tips on pitching: Know what the person you’re pitching actually writes about. It’s not.

Pitching 272

Pitching Viral Interviews Education 272

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. 5 free press release templates - Download 1.

Writing 78

Writing How To Product Launch Crisis 78

B2B PR Sense

JANUARY 5, 2018

For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. PR people don't whisper into the ears of journalists about what to write. Myth #6: PR professionals just write press releases. Product launch.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Business Wire

OCTOBER 30, 2017

The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories.

Infographics 154

Infographics Travel Product Launch Video 154

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. How would you support a product launch for [insert client]? As it has grown, PR has become more specialized, which has affected recruiting. Specialized agencies have specialized needs.

B2B 159

B2B Apparel Product Launch Agency 159

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Product Launch 195

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

When writing that quarterly PR plan, make sure to consult the marketing ed-cal for holidays around which to build visibility activities, making sure to coordinate with marketing campaigns. Consider the calendar when planning an announcement or new product launch to avoid conflicts or times when editorial or broadcast staffs are reduced.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Write social messaging and share it with your internal teams. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

PR Fuel

JANUARY 15, 2021

One of the best ways to promote your brand is by writing a press release. It can discuss a product launch or a business merger. Writing a press release is an invaluable skill you’ll need for your business. Writing a press release is an invaluable skill you’ll need for your business. Key Takeaways.

Writing 59

Writing Product Launch Examples Consumer 59

ImPRessions - Crenshaw Communications

JULY 10, 2017

Following this rule shows your desire to keep your contacts informed about a company and industry on their radar, but not in a way that shows blatant disregard for what they cover. Reporters do not appreciate wasting their time demo-ing a product or service that doesn’t fit in with their editorial mandate.

Pitching 170

Pitching Media Product Launch Agency 170

PR Fuel

SEPTEMBER 16, 2020

You write and publish whatever content you want on Facebook, Instagram, and Twitter. You earn it with your company’s activities, product launches, events, and updates. You have to explain why the information is interesting to people outside your company. Your website is a perfect example of owned media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

ImPRessions - Crenshaw Communications

MARCH 25, 2016

PR hates an information vacuum, and agency teams prize access to client executives in order to do our job. As noted, most agency teams get a thorough information dump at the start of a relationship; we have a checklist of detailed information as part of our onboarding process that helps get our team off to a strong start.

Agency 120

Agency How To Product Launch International 120

Remote PR Jobs

OCTOBER 11, 2022

Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. Whether you are trying to find the perfect focus group for a product launch or a news outlet to cover your next big break, social media can give you the names you need.

Social Media 130

Social Media Media Product Launch LinkedIn 130

PR Fuel

OCTOBER 19, 2021

How do you write a great press release? Why Write a Business Press Release? If a reputable news outlet writes about your business, you automatically get credibility as thought leaders. A press release is also a great way to get all the information in one place. Know Why You Are Writing. Who Are You Writing For?

Writing 52

Writing Product Launch Storytelling Pitching 52

PR Fuel

NOVEMBER 11, 2021

The press release may give information about a circumstance event, product launch, or some other happening tied to the company. Writing effective press release headlines and content can help capture the interest of both your audience. The process of writing a business press release itself only takes several hours.

Advertising 105

Advertising Advertising Writing Product Launch 105

Cision

APRIL 7, 2017

What’s their writing style, what’s their background, is there a common thread in their articles? Whether we’re telling a story with images and hashtags or informing the media with a well-written press release, the message and tone needs to be consistent and on-brand across all platforms. In my experience, research is key.

Pitching 228

Pitching Agency Social Media Creativity 228

5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Product Launch Brand Branding 88

PR Fuel

MAY 6, 2021

It isn’t, however, as simple as writing the first thing that comes to mind. Writing a press release is all about grabbing the reader’s attention and keeping it long enough to get your point across to them. Sentences like learn more at our website or call today for more information are perfect for this.

Examples 105

Examples Writing Product Launch Crisis Management 105

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? Press releases need to be deliberate and include critical pieces of information. This guide will discuss how to write a press release and how to effectively send one to people who want to learn more about your company.

Product Launch 105

Product Launch Social Media Writing Newspapers 105

PR Fuel

NOVEMBER 9, 2021

If you’re trying to write press release headlines, you know it’s a cutthroat world out there! When you’re writing a press release, there are a lot of elements to think about. However, to get this information out there, you need a good press release headline. Their product is in direct competition with yours.

Writing 97

Writing Small Business SEO Local 97

Sword and the Script

MAY 16, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. 45% said information relevant to their audience; 17% said a clear news hook; 15% said avoiding jargon; 8% said quotes that “add depth to a story”; 6% want typo-free releases and just 4% want more multimedia elements.

Survey 173

Survey Media Relations Pitching Media 173

PR Fuel

AUGUST 27, 2020

Product Launch Press Release. You can effectively deploy a press release to unveil a cool new product. Be sure to emphasize the features of the product in the release to capture the attention and interest of reporters. You can write and distribute a press release to announce the hiring of a new CEO, for example.

Nonprofit 104

Nonprofit Local Writing Examples 104

PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Writing a Press Release. The Best Press Release Writing Service Knows Your Brand. Press Release SEO.

Writing 52

Writing How To SEO Infographics 52

Sword and the Script

JUNE 13, 2023

The sources journalists find credible The survey asked respondents “about the sources they trust most when it comes to validating information” [ emphasis added]. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. Research, read, be active in the respective community and write compelling pitches.

Journalism 147

Journalism Media Relations Report Media 147

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. It has unique writing conventions when presenting facts. Press release writing services will not only improve your brand’s image. Paying for a press release service may seem to be more expensive than writing the piece yourself.

Writing 89

Writing SEO Engineering Product Launch 89

Public Relations Sydney

OCTOBER 8, 2014

A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate.

Writing 45

Writing Media eBook Survey 45

Public Relations Sydney

NOVEMBER 2, 2014

Often we are asked if there is a standard format for writing a media release. A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. Or perhaps you want to pitch a story to a journalist or publication?

Media 89

Media eBook Survey Travel 89

PR Fuel

JANUARY 24, 2022

Use them to create a media narrative for your brand and control information spread. Use press releases to spread awareness for a product launch or an important business milestone. The success of your PR campaign largely depends on your press release writing talents.

Creativity 111

Creativity Data Measurement Product Launch 111

Buzzstream

DECEMBER 30, 2024

These days, the news is running a mile a minute, with platforms like TikTok uncovering and proliferating trends and new platforms like BlueSky establishing brand-new information streams. These stories can be tied to holidays, recurring events, or significant changes within a company, such as a merger or product launch.

Pitching 62

Pitching Trends Google Examples 62