Cision

JUNE 22, 2015

In this piece, I want to make the case that Instagram is the “Rihanna” of social networks, relative to Facebook as social networking’s U2. Where Facebook is a behemoth social network with consistent utility, Instagram is a smaller network engineered for high-engagement. 07 percent). Content quality assurance.

Instagram 120

Instagram Fashion Sports Pinterest 120

Onclusive

SEPTEMBER 14, 2021

Within a single solution, PR teams can research and develop their communications strategy, pitch and manage journalist relationships, measure and analyze global media coverage, and produce world-class reports.

Media 369

Media Software Pitching YouTube 369

5W PR

FEBRUARY 23, 2025

The rise of platforms like TikTok and Instagram has created new opportunities for gaming brands to showcase their offerings through authentic, engaging content. Instagram maintains similar engagement levels, with users spending approximately 53 minutes daily on the platform.

Social Media 78

Social Media Leadership Strategy Media 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees. Mishandled timing or execution can damage a brand’s image.

Branding 323

Branding Brand eBook Advertising 323

PRSay

DECEMBER 12, 2024

For example, a $5,000 per person professional development budget could fund six months of one-on-one coaching, offering tailored support, lasting impact and measurable ROI. Clear objectives eliminate ambiguity, keeping you focused and making your accomplishments easier to measure and share. Set clear goals.

Measurement 141

Measurement Resources Examples Conference 141

Communications Conversations

APRIL 10, 2018

Because the stats lay out a pretty compelling case for consideration right now: The coveted millennial audience increasingly spends a lot of time on Instagram. Instagram trends younger–59% of those ages 18-29 use the platform and 33% of those 30-49 use it. Users are spending more time on Instagram Stories .

Instagram 114

Instagram Branding Brand Facebook 114

Polaris

SEPTEMBER 18, 2015

I like Instagram. Even if you don’t have an eye for photography (like me), you’ll enjoy Instagram. One of the greatest lures of Instagram is the absence of a bothersome algorithm that prevents you from seeing friends’ photos. Measurement Metrics for Social Influencer Programs on Instagram. Same goes for Instagram.

Instagram 100

Instagram Measurement Twitter Customer Service 100

5W PR

MARCH 29, 2025

The Bellagio in Las Vegas successfully promotes its art gallery through curator-led Instagram tours and behind-the-scenes content, reaching art enthusiasts who might not otherwise consider a casino resort destination. Amplifying Luxury Amenities High-end amenities represent key differentiators for land-based properties.

Hotels 78

Hotels How To Instagram Measurement 78

Onclusive

DECEMBER 6, 2021

We provide real-time social analytics for your brand, competitors, topics, and influencers across all major platforms including Twitter, Facebook, Instagram, YouTube and TikTok. When it comes to improving brand perception, surfacing brand mentions that matter and measuring sentiment are essential ingredients.

Media 370

Media Comparison Software Enterprise 370

Cision

JUNE 1, 2015

Consider these six tips when implementing a PR measurement program: 1. It’s the only way to move PR measurement away from vanity metrics like AVE and impressions to ones with concrete value. Establishing outcomes and audience profiles is crucial to PR measurement success. PR measurement and refinement never end.

Measurement 120

Measurement Data Tools Instagram 120

5W PR

MARCH 27, 2025

The integration of martech tools with UGC strategies has produced measurable results – brands using UGC see 29% higher web conversions compared to campaigns without user content. The campaign has generated over 16 million tagged posts on Instagram alone.

System 99

System Tools Policies Measurement 99

5W PR

MARCH 26, 2025

Social media feeds buzz with anticipation as thousands gather for New York Fashion Week, Coachella lights up Instagram stories, and wellness summits draw crowds of health-conscious attendees. Behind these successful lifestyle events lies strategic digital PR that builds excitement and drives ticket sales.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

Cision

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. How Cision® Impact Measures Earned Media. Cision now offers the technology to measure PR campaigns from awareness to conversion.

Communications 225

Communications Marketing Radio Airlines 225

Cision

JULY 26, 2017

Social Targeting on Facebook / Instagram. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

FEBRUARY 1, 2025

On Instagram, behind-the-scenes content from employees helps humanize brands and showcase company culture. Success requires careful planning, clear guidelines, ongoing support, and consistent measurement. Twitter and Facebook also serve as key platforms where employee voices amplify brand messages across diverse audience segments.

Employee 88

Employee Social Media Reputation Guidelines 88

Cision

SEPTEMBER 5, 2017

However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART). Without SMART goals, measuring the success of your marketing strategy is next to impossible. For instance, Glossier collaborates with its Instagram micro-influencers to generate brand awareness following its inception in 2014.

Strategy 244

Strategy How To Media Measurement 244

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

Earlier this year, Unilever’s Kevin Weed called on major social platforms like Instagram to take “urgent action now to rebuild trust before it’s gone forever.” That’s why influencer programs that involve actual customers are a viable alternative to celebrity endorsements or Instagram stars.

Fashion 180

Fashion Instagram Measurement YouTube 180

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

According to a study of 6000 consumers by Global-e online , a majority of both Millennial (54%) and Gen-Z (55%) shoppers say social media is their number one channel for discovering international brands, with Instagram leading as the preferred platform for purchase (62%), followed closely by TikTok.

Mobile 334

Mobile Advertising Advertising Trends 334

Cision

NOVEMBER 22, 2017

By using 10,000 ambassadors who all shared the same characteristic, we were able to maintain eight percent to 12 percent engagement on all of their Instagram posts. Try to optimize conversions on a mobile test site before you send people through from Instagram and Facebook. Create a mobile site to test your strategy first.

How To 284

How To Instagram Mobile Video 284

5W PR

JANUARY 21, 2025

Measuring Impact and ROI Traditional influencer metrics like reach and impressions tell only part of the story with micro-influencer campaigns. Start by identifying micro-influencers already engaging with your brand, develop clear but flexible partnership guidelines, and focus on measuring the metrics that matter most to your business goals.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

5W PR

NOVEMBER 1, 2024

In today’s rapidly changing influencer landscape, we help brands strategically navigate where and how to show up across platforms like TikTok, Instagram, YouTube, Pinterest, Twitch, and beyond —ensuring impact at any scale.

Pinterest 78

Pinterest Viral Instagram Community 78

Prowly

FEBRUARY 20, 2025

Make sure your goals are SMART (Specific, Measurable, Achievable, Relevant, Time-bound). Emails are excellent for bigger announcements while short updates are best shared on platforms such as Instagram, TikTok or Facebook. Target audience In the case of internal communication plans, this is self-explanatory.

Writing 104

Writing Communications How To Internal 104

5W PR

MARCH 19, 2025

Measuring Campaign Performance Success metrics for seasonal PR campaigns should extend beyond traditional media impressions. Success requires careful planning, authentic messaging, and agile execution supported by robust measurement. PR strategies must adapt accordingly while maintaining focus on fundamental storytelling principles.

Retail 78

Retail Storytelling Pinterest Product Launch 78

Cision

FEBRUARY 21, 2017

Note that while there are a lot of very cool mobile apps for photo manipulation, the ability to process high-resolution images is the key criteria for these tools (though I do throw one in at the end for good measure). Instagram is a social platform of course, but in a pinch could do some minor photo editing. Conclusion.

How To 240

How To YouTube Software Creativity 240

Cision

JULY 20, 2017

However, many professionals continue to use disjointed platforms and standalone measurement tools to manage and analyze their campaigns. Facebook, Instagram and YouTube content are now on the Comms Cloud so users can be confident that they are monitoring the complete story across all important channels.

Communications 0

Communications YouTube Analytics Instagram 0

5W PR

MARCH 10, 2025

While Instagram and YouTube might work well for reaching parents, educational publications and conferences can better target teachers and school administrators. For instance, LEGO Education’s content strategy includes detailed lesson plans, student testimonials, and engaging build challenges that showcase their products in action.

Strategy 78

Strategy Education Video Storytelling 78

Flack's Revenge

DECEMBER 20, 2018

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. Hardly a day goes by on Twitter without my seeing some social guru declaring they’re done with Facebook.

Marketing 244

Marketing Facebook Social Media Community 244

Prowly

DECEMBER 10, 2024

if you want measurable, high-quality results you can rely on, opt for advanced tools - just like those listed below. Aside from tracking mentions in online articles and discussion forums, you can also monitor them on X (Twitter), Facebook, Instagram, TikTok, and YouTube.

Twitter 104

Twitter Software Tools Social Media 104

5W PR

MARCH 1, 2025

The key metrics for measuring partnership success include: Social media engagement rates Viewer retention on sponsored content New user sign-ups during partnership events Brand sentiment among team followers Creating Educational Content That Resonates Educational content serves as the foundation for responsible betting promotion.

Education 78

Education Analysis Measurement Infographics 78

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

The secret of Threads’ fast growth was its integration with Instagram, which made onboarding seamless for users. Threads’ format resembles a blend of Twitter and Instagram. Threads’ tight integration with Instagram can leverage visual storytelling, making it ideal for conveying complex ideas in a visually appealing manner.

B2B 170

B2B How To Instagram Reddit 170

NewsWhip

NOVEMBER 18, 2021

Over the past few years, Instagram has turned into a media giant. Owned by Meta (formerly Facebook), Instagram has been the premier photo sharing app for more than a decade. Kendall Jenner had the top three Instagram advertisements during this time period from her partnerships with Alo Yoga and Ray-Ban. Let’s dive into the data.

Instagram 78

Instagram Branding Brand Fashion 78

5W PR

FEBRUARY 7, 2025

With over 1 billion monthly active users and an average engagement rate of 17.5% – far surpassing Instagram’s 3.8% – TikTok has proven itself as a powerhouse for reaching and resonating with audiences.

Viral 78

Viral Branding Brand Airlines 78

5W PR

MARCH 25, 2025

Instagram remains the premier platform for fitness content, with workout videos generating 300% more engagement than static posts. According to Sprout Social, 73% of consumers follow fitness brands on social media platforms. The key is creating content that motivates action while staying true to your brand voice.

Strategy 78

Strategy Marketing Local SEO 78

5W PR

DECEMBER 25, 2024

Mixologists’ and bartenders’ social media posts can significantly increase a brand’s visibility, especially on platforms like Instagram and TikTok, where visual content is highly engaging. Establish measurable KPIs to track the success of the campaign.

Industry 78

Industry Guidelines Marketing Creativity 78

5W PR

JANUARY 4, 2025

Additionally, utilizing social media platforms like Twitter, Instagram, TikTok, and Discord allows companies to engage with their audience, share updates, and build a community around the game. By tracking the ad campaigns closely, companies can measure their effectiveness and make necessary adjustments to optimize their ROI.

Marketing 78

Marketing Instagram Advertising Advertising 78

ImPRessions - Crenshaw Communications

JUNE 23, 2022

A top priority of the best PR agency teams is measuring how well we do. It’s been said that PR results are hard to measure, but in recent years that has changed. As such, they should be specific, measurable, attainable, relevant and time-based. In our business, that means establishing key performance indicators (KPIs).

Measurement 182

Measurement Agency Advertising Advertising 182