Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 178

Media Relations Media Print Software 178

Deirdre Breakenridge

APRIL 25, 2016

What and who are we overlooking because of technology? RIP scrapbooks and framed family photos – hello, minimalist apartments equipped with cloud technologies. Flipagrams posted on Instagram just may be our new photo albums…. Do the benefits of being able to quickly preview prospects outweigh the cons?

Print 150

Print Video Technology Mobile 150

Prowly

FEBRUARY 20, 2025

Emails are excellent for bigger announcements while short updates are best shared on platforms such as Instagram, TikTok or Facebook. For example, you can see that historically, your brand has had huge engagement on LinkedIn while X and Instagram have been very quiet. START MONITORING YOUR MEDIA PRESENCE TODAY 5.

Writing 104

Writing Communications How To International 104

Cision

NOVEMBER 28, 2017

Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B). When SMBs are looking for hard returns and metrics that show direct results of their efforts, paid media has been historically difficult to beat.

Small Business 245

Small Business Media SMB Pitching 245

Waxing UnLyrical

MARCH 14, 2019

Warning: This post is not going to give you some brilliant insight into some new lightning speed piece of technology. What it will give you is some questions to ask yourself about communicating at the speed of technology. There is no question that technology has had a huge impact on the ways and the speed at which we communicate.

Technology 63

Technology Communications Insurance Insurance 63

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As engagement with traditional media channels like TV, radio, and print has declined, marketing with influencers offers a natural and low-pressure way to get brand-related information in front of a targeted audience. . Micro-Influencers help manage risk .

B2B 191

B2B Social Media Radio Fashion 191

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries.

Mobile 156

Mobile Local Technology Television 156

Bianchi Biz Blog

JUNE 27, 2024

However, despite growing digital literacy, print media has bounced back after Covid-19, especially in Tier 2 and 3 cities. Additionally, the extensive digital reach of India’s population is an asset in amplifying PR efforts, leveraging social media and online platforms as crucial tools, especially when engaging with India’s tech-savvy youth.

Meeting 90

Meeting Print Marketing Local 90

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. How to do that? It all starts with the news you are taking in.

How To 149

How To Social Media B2C Television 149

Landis PR

MAY 28, 2024

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. million users (48% of population) 2022 Instagram : 2.6

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Cision

MAY 4, 2015

As a culmination of integrated technologies from Cision, Vocus, Visible Intelligence and Viralheat, these platforms meet all the needs of today’s communicators. Monitor conversations across Twitter, Facebook, Instagram, LinkedIn, YouTube, Glassdoor, Yelp and more. Provide accurate sentiment ratings to all socially facing departments.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. I think it suggests a general lack of R&D among the traditional technology providers in PR. Here’s a list of PR technology companies I’m watching , and here’s how vendors can get on my radar. >>> For the most part, they still are silent.

Software 124

Software Technology Advertising Advertising 124

Shift Communications

MARCH 15, 2022

By Justin Finnegan, Vice President, Technology. Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. They’re looking to invest more in platforms like TikTok and Instagram and divest spend from Facebook and Twitter.

Strategy 103

Strategy Media Journalism Banking 103

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 107

Marketing Newspapers Print Corporate 107

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Radio, television and streaming are also holding up or growing.

Government 151

Government Crisis Energy Community 151

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Whether the company is looking to promote its media kit on social media, feature it in a post on LinkedIn, or send a link to a content creator via Instagram DMs, it can link a media kit on any platform.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. The tool appears to work for Twitter, Facebook, Instagram, LinkedIn and Google. Print circulation drops again. Q4 aims to support ESG.

Software 91

Software Print Tools SEO 91

Prowly

FEBRUARY 3, 2025

If you know that the Nike brand stands for high performance, athleticism, and the latest sports technology, that's brand awareness. Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. For example, you see a pair of sneakers with a swoosh logo.

Brand 104

Brand Branding How To Measurement 104

Critical Mention

DECEMBER 10, 2021

The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram. Users can now: Monitor public Instagram Accounts. Save Instagram mentions directly from the Social section of the Search tab. Receive real-time alerts of Instagram mentions.

Radio 116

Radio Instagram Analytics Mobile 116

Sword and the Script

JANUARY 16, 2024

As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. Here again, like many solution providers Propel has done their own customizations to embed the technology.

Software 156

Software Pitching System Analytics 156

Sword and the Script

DECEMBER 22, 2020

According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); print news is a distant third with 5%.

Survey 183

Survey Marketing B2B Study 183

Stephen Waddington

JANUARY 17, 2019

Facebook Facebook Ad Planner Instagram The Facebook Ad Planner is also used for campaigns on Instagram. Unlike print there’s no limit on word or page count and publishers are even keener to generate revenue. Technology platforms provide campaign planning and management tools to help build and run campaigns.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. It provides monitoring for print news, online news, broadcasts, podcasts and social media. Second, the platform is built on modern technology.

Tools 165

Tools Media Software Analysis 165

Stephen Waddington

JUNE 23, 2019

2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4

Report 81

Report YouTube Privacy Web 81

Cision

AUGUST 26, 2015

Want to make Instagram your most effective channel? Click here for your free Instagram tip sheet! Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Steve Farnsworth (@Steveology) August 12, 2015. CEO of Evolve!

Social Media 120

Social Media Twitter Media Nonprofit 120

Bianchi Biz Blog

APRIL 29, 2024

Innovation and Technology : The government actively promotes innovation and technology development, offering various incentives and infrastructure support to foster a vibrant ecosystem for startups and tech companies. There’s a strong entrepreneurial spirit and a readiness to embrace new technologies and innovations.

Marketing 92

Marketing Local Crisis Management International 92

Sword and the Script

MARCH 20, 2018

While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. And that’s how G2Planet got started in creating technology platforms to manage marketing events. Nearly two decades later, co-founded Mark Granovsky is still at it.

Industry 89

Industry Marketing Enterprise Mobile 89

Stephen Waddington

APRIL 18, 2020

High profile influencers inevitably attract attention but there’s lots of good work on Instagram and Tik Tok where influencers are helping their communities with learning, mental health and wellbeing. This week we’ve been thinking about the future of print media. Please ignore my grumpiness about lockdown motivators.

Media 83

Media Crisis YouTube Television 83

Axia PR

NOVEMBER 28, 2017

Plenty of media outlets – digital and print – leverage individuals with special expertise, large followings or authoritative diatribe to round out editorial coverage in the form of columns. In fact, prior to YouTube, Facebook and Instagram, columnists were the key influencers.

Print 48

Print YouTube Journalism Instagram 48

Stephen Waddington

DECEMBER 30, 2019

The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter. This is followed by LinkedIn (76%), YouTube (69%), and Instagram (63%).

Government 103

Government Education Print Ethics 103

Critical Mention

JUNE 10, 2020

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching. Trending Topics Can Work Both Ways .

Media 104

Media Pitching Trends Resources 104

Critical Mention

JULY 15, 2020

“The release of our Media Contact Database is the culmination of months of tireless work by the Critical Mention engineering, DevOps, product and data curation teams,” said Vishal Padhye, Chief Technology Officer at Critical Mention. “We

Media 108

Media Radio Television Engineering 108

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Pre-Internet, that was because print ad space was so costly.

Marketing 66

Marketing B2B Print Technology 66

Prohibition

JULY 5, 2019

Together with CEWE UK , which is one of Europe’s largest photo printing company, we launched the Life in Colour campaign. We called on those with black and white photos across the UK to post their image to Instagram using the hashtag #ColourMyPhoto , to be in with a chance of having their old images totally transformed into colour.

Print 54

Print Film Instagram Creativity 54

Bianchi Biz Blog

AUGUST 22, 2024

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. of Italians.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. As part of the combined ICN and Influencer Network, we’ll continue to provide a platform for independent experts from the technology community to share their insights and ideas with our readers.

Technology 69

Technology Advertising Advertising Community 69

Critical Mention

SEPTEMBER 21, 2018

Integrating both print and digital marketing into is critical to your modern PR campaigns. Social media channels like Twitter, LinkedIn and Instagram are great for generating web traffic, brand awareness and ultimately business. But don’t worry, there ‘ s a way to salvage this seemingly unconquerable situation.

Advertising 84

Advertising Advertising Analytics Privacy 84