Contently - Strategy

AUGUST 30, 2024

Then, a travel influencer on Instagram said she used the Capital One Venture Card. Instead of highlighting the latest technology, newest features, or energy efficiency, real people talk about how the product makes their lives better. Businesses should ensure stories remain genuine and respect customers’ contributions and privacy.

Storytelling 85

Storytelling Marketing Travel Case Study 85

Beyond PR

MARCH 20, 2018

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm?

Privacy 69

Privacy Brand Branding Instagram 69

ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. Almost anyone who operates in the broader technology industry will flock to the many different TECHSPO events hosted around the world each year.

Conference 156

Conference Privacy Advertising Advertising 156

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Major networks such as Facebook or Instagram have already launched a new feature that comes in the form of private and closed groups. This new technology enables 24/7 availability. Transparency. Closed groups.

Social Media 156

Social Media Trends Media Instagram 156

Contently - Strategy

AUGUST 28, 2024

When we talk about marketing and technology, the conversation is all over the place. What does that mean for the hot technologies in marketing right now? A year ago, we reported on our own survey findings showing the ways in which content technology investments mirror our functions’ biggest challenges.

Content Marketing 52

Content Marketing Trends Marketing B2C 52

Sword and the Script

JULY 2, 2024

PRophet adds Google AI models Stagwell (NASDAQ: STGW ), the parent company of the PR technology startup PRophet , has added large language model (LLM) capabilities from Google to a range of products, including PRophet. This is the first PR technology company I’m aware of to partner with Google for generative AI.

Print 158

Print Newspapers Google B2B 158

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

But that changed in subsequent months after the platform announced new capabilities and initiatives to ensure brand safety, including more human auditing and better technology. Compare their response, for example, to Facebook’s reaction to its data privacy scandal, which has gone from bad to worse.

YouTube 130

YouTube Brand Branding Comparison 130

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Company 120

Company Banking Education B2C 120

Stephen Waddington

JUNE 23, 2019

2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. Growth has been fuelled by Instagram Stories, Facebook and Messenger Stories and WhatsApp status updates.

Report 81

Report YouTube Privacy Web 81

Stuart Bruce

OCTOBER 30, 2014

That means you’re welcome to tweet, Instagram, Vine or Snapchat at will. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. It’s 86% for Twitter, 98% for Instagram or 100% for Snapchat. I see three main drivers.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR in High Definition

MAY 26, 2020

Zoom has been a go-to platform for many despite the security and privacy concerns, but the big tech firms have finally arrived with their products to take on Zoom. It’s also acquired Giphy – a popular site for making and sharing animated images – which it plans to integrate with Instagram. And that’s not all Facebook has been up to.

Google 62

Google Privacy Conference Facebook 62

Cision

JANUARY 14, 2016

But it’s surprising to see Twitter ranked seventh, Google+ ranked ninth, Instagram ranked 10th and LinkedIn at the bottom of the list (18th). Seventy-two percent of them are interested in Instagram for marketing their business in the coming year, followed by 41 percent who consider Pinterest the right channel to spend ad dollars.

Marketing 120

Marketing Pinterest Mobile Social Media 120

5W PR

FEBRUARY 22, 2024

Finding an audience Facebook, Instagram, YouTube, and TikTok are bustling with diverse communities. Combat misinformation, protect privacy, and engage in respectful discourse. Stay informed about these evolving technologies. Identify platforms that align with the target audience and content type.

Media 78

Media YouTube Transportation eBook 78

PR in High Definition

JUNE 28, 2023

This want for speed is with a view to have the UK lead on growth and investment in technology. But for this to happen in a way that’s good for the world, the discussion around the guardrails for AI must be just as fast and just as continual as the development of the technology itself. It took Spotify 4.5

Ethics 62

Ethics Technology Privacy Government 62

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Major networks such as Facebook or Instagram have already launched a new feature that comes in the form of private and closed groups. This new technology enables 24/7 availability. Transparency. Closed groups.

Social Media 61

Social Media Trends Media Instagram 61

Critical Mention

SEPTEMBER 21, 2018

You might find this annoying, distracting, or perhaps even an invasion of privacy. Social media channels like Twitter, LinkedIn and Instagram are great for generating web traffic, brand awareness and ultimately business. A couple of hours later you’re scrolling through Facebook see an ad for a wedding gift registry.

Advertising 84

Advertising Advertising Analytics Privacy 84

Waxing UnLyrical

NOVEMBER 20, 2012

Tumblr and Instagram are popular now with teenagers, but rest assured they won’t be as soon as parents start getting connected to them. Jim Dougherty is chief writer and ringleader at leaderswest.com , a social media and technology blog that sometimes veers into the bizarre but never into the mundane. If I were a teenager now.

Facebook 108

Facebook Advertising Advertising Writing 108

PR in High Definition

MAY 26, 2020

Zoom has been a go-to platform for many despite the security and privacy concerns, but the big tech firms have finally arrived with their products to take on Zoom. It’s also acquired Giphy – a popular site for making and sharing animated images – which it plans to integrate with Instagram. And that’s not all Facebook has been up to.

Google 48

Google Privacy Conference Facebook 48

Solo PR Pro

JULY 3, 2019

Privacy and overuse are causing Internet and social media users to actively consider their usage. Privacy Concerns and Their Impact on Advertising. Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising. There are currently 3.8

Report 45

Report Privacy Pinterest Retail 45

Shift Communications

JUNE 19, 2015

The questions about disclosure start to get trickier when we start talking about marketing campaigns on platforms like Twitter, Instagram, Pinterest, SnapChat and the like. Collected pictures on a Pinterest Board, in a Flickr feed, or on Instagram, should still have some sort of disclosure. Consumer Privacy Is Also an Issue.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Contently - Strategy

JUNE 18, 2024

They’ve used neuroscience technology to look at what’s happening in people’s brains while they watch ads and TV shows. What makes Neuro-Insight unique is their proprietary technology called Steady State Topography (SST), which pinpoints how likely someone is to remember an ad. They call this long-term memory encoding.

Storytelling 52

Storytelling Examples Brand Branding 52

Mindful Marketing

NOVEMBER 6, 2021

” Wasn’t ‘unifying disparate digital worlds’ what Facebook did when it allowed users to link the platform to their Instagram accounts ? In a manner of speaking it was, but the metaverse purports to be much, much more. So, what exactly is the metaverse?

Facebook 74

Facebook Google Privacy Social Media 74

Buzzstream

JANUARY 5, 2024

They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. At this point, ChatGPT can’t find someone’s email address for you for obvious privacy concerns. You’ll find the message option next to the Follow button on Instagram.

How To 83

How To LinkedIn Tools Google 83

Beyond PR

MAY 18, 2017

For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations. Instagram is the important exception to the rule. While Instagram is searchable, text descriptions for images are not.

How To 57

How To Instagram Social Media LinkedIn 57

Sword and the Script

OCTOBER 29, 2019

Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy. As you build your contacts, this will later help you sort them – i.e. legal reporters that cover law firm technology in Chicago, or marketing reporters that cover startups and martech in Boston.

Pitching 66

Pitching Analytics Enterprise System 66

Contently - Strategy

FEBRUARY 8, 2022

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile. privacy is moving to the forefront of ad targeting,” he adds.

Advertising 138

Advertising Advertising Privacy Apparel 138

Contently - Strategy

MAY 13, 2024

In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy. Pressure from consumer privacy advocacy groups and regulatory entities is part of the reason why Google is now changing its M.O.

Content Marketing 109

Content Marketing Privacy Marketing Google 109

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships. No one has really cracked that code yet.

Marketing 213

Marketing Content Marketing Data Social Media 213

Stephen Waddington

MARCH 29, 2020

It’s too early to say but the dad in my Instagram feed who lit a fire pit and camped in the garden with his kids last night gives me hope. Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society. Privacy concerns have evaporated.

Crisis 167

Crisis Government Privacy Sports 167

Sword and the Script

DECEMBER 10, 2019

11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. 16: Ted Seward. Greg Galant | Muck Rack.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

PR in High Definition

SEPTEMBER 27, 2021

As the days get shorter, darker and busier technology has the power to make our lives easier, but also the capacity to make them infinitely more complicated. The initiative was widely criticised by child privacy campaigners, which led to Apple indefinitely postponing the launch of the software earlier this month.

Privacy 62

Privacy Technology Social Media Software 62

Konnect Agency

MARCH 16, 2021

For example, Milk Bar has tapped into the overwhelming growth of baking together, in-person or via YouTube or Instagram Live, by creating great daily content that educates and entertains, with human connectivity as the thread as users engage with Christina Tosi and the brand. The result?

Consumer 59

Consumer Retail Community Mobile 59

Buzzstream

OCTOBER 30, 2024

In those cases you see them link to Plausible’s data policy on their privacy policy pages. Anytime someone uses their Instagram feed widget, it embeds a link back to Elfsight. Therefore, their homepage, data policy, and privacy explanation pages get a lot of links. Virtually every customer becomes an ad for you.

Analysis 114

Analysis SEO Data Software 114