5W PR

MARCH 19, 2025

TikTok has become particularly influential, with toy-related hashtags generating billions of views during peak seasons.

Retail 78

Retail Storytelling Pinterest Product Launch 78

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

Product Launch 59

Product Launch Consumer Agency Film 59

Prowly

FEBRUARY 20, 2025

Emails are excellent for bigger announcements while short updates are best shared on platforms such as Instagram, TikTok or Facebook. If you search for your brand name or a relevant product/category, Prowly shows you where people mention those terms so you know what to focus on for the best results.

Writing 104

Writing Communications How To Internal 104

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

Product Launch 52

Product Launch Consumer Agency Film 52

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. His tweet about a new Tesla product launch resulted in a $900 million increase in value. Facebook, Instagram and Snapchat can’t do the same thing that Twitter can do, all these years later. Back in November 2016 the shares were $18. Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

NewsWhip

JANUARY 27, 2022

We looked at how interest in Veganuary has reduced over the years, but honed in on the brands whose vegan products are maintaining momentum for veganism. Veganuary and vegan product launches have been making headlines for years now, and capturing huge amounts of media and public attention. View this post on Instagram.

Instagram 148

Instagram Comparison Web Product Launch 148

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. You can send company news to keep them in the loop and information on upcoming product launches and promotions to drive sales. Bottom line: email newsletter or blog subscriber?

Blogging 183

Blogging Comparison eBook Case Study 183

Prohibition

JANUARY 27, 2025

Through partnerships with influencers, brands transform everyday moments and products into shareable experiences that resonate on platforms like Instagram and TikTok. This led to a 200% increase in Poppis sales following the event, marking one of the companys most successful product launches.

Marketing 62

Marketing Storytelling Product Launch Consumer 62

Prowly

FEBRUARY 28, 2025

Cost-effectiveness The average Instagram influencer post costs around $1,300. Prices vary depending on the influencer, their audience and reach, the industry you're in, and the product you're promoting. Loyalty programs, rewards, special offers, insider access, exclusive content.

Branding 104

Branding Brand Employee Case Study 104

Cision

APRIL 7, 2017

Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key. But when my brain needs a rest, I head over to Instagram for all the pretty pictures. What are some of the key components of an effective brand communication strategy? Planning is the backbone of any strategy.

Pitching 228

Pitching Agency Social Media Creativity 228

5W PR

NOVEMBER 13, 2022

There are many different ways that companies can collaborate with social media influencers on promotional campaigns, however, there are a few differences in how direct-to-consumer (D2C) companies and business-to-business (B2B) companies promote their product launches. Competition.

B2B 88

B2B Marketing Product Launch YouTube 88

5W PR

SEPTEMBER 13, 2022

This new feature allowed users on the platform to share their stories with a combination of images, video, as well as music, which has resulted in a type of content that’s a mix of the short videos often found on TikTok, and Instagram Stories that have several different pages of content.

Trends 78

Trends Pinterest Product Launch Instagram 78

Cision

FEBRUARY 19, 2016

When you hear “social media,” you probably think about your friends sharing pictures of their dogs or kids, checking in to their favorite restaurant, posting a filtered photo of their dinner on Instagram, or live tweeting #TheBachelor or the Super Bowl. Seeking recommendation requests within your product/industry category.

Social Media 120

Social Media Product Launch Pitching Instagram 120

Remote PR Jobs

OCTOBER 11, 2022

Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. Nearly all major social media platforms– including Facebook, Twitter, and Instagram– offer in-app synthesized performance metrics. Performance Metrics.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Prowly

FEBRUARY 3, 2025

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. GoPro is an excellent example of a brand that uses content made by their customers with GoPro on their YouTube, Instagram, TikTok, and other channels.

Branding 104

Branding Brand How To Measurement 104

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

A big new product launch typically happens once in a couple of years at best. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. Fake followers, bots, and influence pods have become a real problem , especially on Instagram.

B2C 120

B2C Product Launch SEO Storytelling 120

5W PR

SEPTEMBER 8, 2023

The change comes after Elon Musk rebranded TikTok into X, and Meta introduced its own text-based social media platform, Instagram Threads. This could include showcasing the team, workspace, product development process, or charitable initiatives. This can create a more personal connection with the audience.

Product Launch 78

Product Launch Marketing Video Education 78

PR Fuel

SEPTEMBER 16, 2020

You write and publish whatever content you want on Facebook, Instagram, and Twitter. You earn it with your company’s activities, product launches, events, and updates. You can share relevant company information with them like product launches, events in their communities, and important updates. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Key stakeholders to notify may include (but aren’t limited to): Social media specialists who can share the content asset on channels like LinkedIn, Twitter, Facebook, and Instagram.

eBook 137

eBook Product Launch Software Internal 137

Cision

AUGUST 3, 2015

” Some still perceive it as a “sexting” app, and others perceive it as superfluous relative to Facebook, Instagram, or Twitter. “Snapchat is a generation-specific platform, ideal for popular or new product launches. Some noted that Facebook changed their image uploads to emulate Snapchat photos.

Mobile 120

Mobile Advertising Advertising Facebook 120

Communications Conversations

APRIL 21, 2015

So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? Target bet big on Instagram with this launch, using @targetstyle to promote the launch, but also creating a separate @lillfortarget account as well.

Social Media 60

Social Media Product Launch Instagram Media 60

5W PR

MAY 17, 2024

Crafting intriguing press releases about product launches, outdoor event sponsorships, or environmental initiatives can put the brand under the spotlight. Dominating social media Outdoor enthusiasts often find their digital playground on platforms like Instagram.

Strategy 78

Strategy Branding Brand Travel 78

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring.

Media 108

Media Radio Television Engineering 108

Prohibition

OCTOBER 20, 2022

With over 67% of brands using Instagram for influencer marketing, it’s no wonder this social media strategy is changing the course of traditional marketing. To put simply, influencer marketing usually involves a brand collaborating with an online ‘personality’ to market one of its products or services. View this post on Instagram.

Instagram 12

Instagram Radio Education Product Launch 12

5W PR

JANUARY 3, 2024

Leveraging social media and influencers Beauty brands can collaborate with influencers for product launches, tutorials, and reviews. Beauty brands can use platforms like Snapchat and Instagram Stories for interactive and real-time engagement. These partnerships bring authenticity to the brand and help reach a wider audience.

Product Launch 78

Product Launch Community Interviews Consumer 78

Prohibition

NOVEMBER 3, 2023

NYX: Showcasing the Perfect Product Launch NYX, another prominent beauty brand, opted for influencer marketing to drive its Halloween activity. In crafting your seasonal or holiday strategies, it’s crucial to strike a balance between utilising existing themes and staying true to your brand identity.

Marketing 62

Marketing Product Launch Retail Creativity 62

Remote PR Jobs

SEPTEMBER 25, 2023

The impression and traffic to one web article can be leveled up by connecting stories and sharing with different brands’ fans, whether it be through reposting business news on LinkedIn or sharing a perfect consumer-facing press placement in Instagram Stories with a swipe-up link.

Media 100

Media Print Radio Consumer 100

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? Instagram accounts. One of the best ways to secure coverage from relevant media is by sending a press release. If you can’t locate them, you can also look on LinkedIn or give them a call. This includes: Blogs.

Product Launch 105

Product Launch Social Media Writing Newspapers 105

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Videos are more likely to be shared by online users. Drop us a line at hello@prohibitionpr.co.uk.

Video 62

Video Content Marketing Marketing Product Launch 62

5W PR

SEPTEMBER 27, 2023

A well-rounded approach involves leveraging Instagram , YouTube, TikTok, blogs, and other relevant platforms. Targeted campaigns Strategically plan influencer campaigns around specific product launches, promotions, or seasonal changes. Real customers share their positive experiences.

Branding 78

Branding Brand How To Product Launch 78

ISEBOX

MARCH 2, 2017

Start by identifying the life sciences conferences, disease awareness days, product launches, and other events you want to cover. But these Top 3 tips should help you with a specific strategy on Twitter (especially since we already covered Facebook and Instagram ). Who will make the list this year?

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

The Stalwart Blog

JANUARY 8, 2016

This is in addition to the already dominant YouTube, and other social networks like Vine, Twitter and Instagram. Brands are already taking note — athletic apparel giant Nike, recently pivoted it’s new product launches away from Apple-esque symposiums to more intimate Periscope sessions featuring one or more of its signature athletes.

Social Media 60

Social Media Trends Apparel Media 60

Prohibition

JULY 27, 2021

When it comes to Instagram and TikTok – think short snappy content that will capture viewers attention and convey the key message in around 10-15 seconds. Video content on Instagram. Instagram is all about visual content making it a great platform for marketers to get creative. Video content on Twitter.

Video 62

Video Social Media Media Instagram 62

Konnect Agency

NOVEMBER 7, 2019

When YouTube, LinkedIn, Twitter, Facebook and Instagram each came out, you made a profile. If Instagram is a platform that is important to your customers and you don’t have an influencer program, it’s time to reconsider your priorities. Cut the Fat (on your social media). Your company is a social media go-getter.

Instagram 60

Instagram Social Media Software Analytics 60

PR 20/20

OCTOBER 4, 2018

Whether it be on Facebook, Instagram, YouTube or Snapchat, live streaming video content is becoming more popular for both marketers and social media users. Another example would be to demonstrate how a product or service is created , giving audiences a behind-the-scenes look at what goes into the products and services they love.”.

Video 78

Video Trends Strategy Marketing 78

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. Celebrities are also utilizing their platforms to find ways to go beyond basic endorsements and product launches.

Creativity 52

Creativity Branding Brand Product Launch 52

Konnect Agency

MARCH 15, 2021

Depending on the brand and campaign goals, influencer partnerships can amplify awareness for a variety of initiatives spanning new product launches, location- and retailer-specific availability, generation of new content, increased followership, seeding programs to increase brand and product awareness and more.

Instagram 52

Instagram Analytics Product Launch Retail 52