5W PR

APRIL 16, 2025

Understanding Cultural Context in Wellness Marketing The foundation of culturally sensitive wellness branding starts with thorough market research and local partnerships. Local partnerships prove invaluable for authentic cultural integration. Consider how Peloton adjusted their fitness content for international markets.

Branding 78

Branding Brand Marketing Local 78

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 148

Internal International Tools Software 148

Sword and the Script

FEBRUARY 18, 2025

Just delegate the task to an intern and arm them with a subscription to a media database. To that end, you cant effectively identify an audience through a database (thats been compiled on the cheap by a tech company that uses underpaid offshore help and who does not understand the lingo, slang, issues, or the culture of a local market).

Media 129

Media Pitching Media Relations Strategy 129

5W PR

FEBRUARY 8, 2025

Public relations professionals face unique challenges when developing campaigns for international audiences. This goes far beyond surface-level translation – it requires deep knowledge of local customs, values, and communication styles. They removed beef products and created the McAloo Tikki burger using local ingredients.

Local 78

Local Training Data Consumer 78

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile.

Radio 83

Radio Sports Marketing Local 83

Cision

OCTOBER 7, 2016

Incite social sharing internally by asking your team and organization to get involved. Before starting your next viral social campaign, head down to your local coffee shop and enjoy the autumnal bounty of nutmeg, cloves and cinnamon — or don’t because you know it will be back next year.

Analysis 318

Analysis Viral Trends Software 318

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients. Voice searches also often have a strong local intent, such as finding nearby businesses or services. Here are five ways to consider voice search in a PR program.

SEO 339

SEO Reputation Local Consumer 339

Onclusive

DECEMBER 6, 2021

We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack? Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage.

Media 370

Media Comparison Software Enterprise 370

5W PR

MARCH 29, 2025

Internal Engagement: Employees as Sustainability Ambassadors The most effective sustainability PR starts with internal alignment. Their gravity-fed snowmaking system reduces water and energy use by 30% compared to traditional methods.

Energy 78

Energy Education Employee Training 78

Business Wire

JANUARY 21, 2021

Business Wire is proud to serve an international clientele, offering them a comprehensive selection of local, regional, national and international news release distribution options to maximize the reach and impact of their news. Many of our circuits include local language distribution.

Writing 195

Writing Communications Blogging Local 195

Bianchi Biz Blog

JANUARY 16, 2025

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Media Profile is well known for supporting international brands in Canada including Honda, Acura, Starbucks, Home Depot, OpenTable, Kayak and Uber.

Print 100

Print Marketing Instagram Newspapers 100

Deirdre Breakenridge

AUGUST 26, 2014

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. And keep in mind that internal communication departments often provide room for growth as you develop your skills. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Prakkypedia

APRIL 23, 2019

After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. He says ‘ everybody deserves to be in their local paper’ at least once in their lives. There are softer, more intangible results which can be meaningful for internal stakeholders over years to come.

Local 128

Local Newspapers Interviews Employee 128

Onclusive

AUGUST 10, 2021

There might be content that already exists and can be repackaged and promoted through new or additional internal and external channels. Another effective strategy is localizing your content. For example, a product launch article could be rewritten from the customer perspective.

Strategy 418

Strategy Survey Automotive Data 418

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers.

Agency 192

Agency Internal International Pitching 192

5W PR

DECEMBER 6, 2024

Understanding Local Laws and Regulations One of the most critical aspects of alcohol advertising is understanding the specific laws and regulations that apply to each target market. Create a system to ensure that all advertising materials adhere to local laws.

Advertising 78

Advertising Advertising Ethics Local 78

PRSay

NOVEMBER 25, 2024

Businesses of all types hire interns for strategic communications, social media and public relations. Look for internships on campus or with local small businesses, boutique firms and nonprofits. Company press rooms and investor pages are good resources for this information. Think beyond PR firms.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.

Publicity 199

Publicity Government Employee Crisis 199

5W PR

APRIL 5, 2025

Organizations should consider: Traditional media outlets Social media platforms Direct stakeholder communication Internal communication systems Public information websites Customer service channels Common Crisis PR Mistakes to Avoid Learning from past crisis management failures helps organizations avoid similar pitfalls.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Wadds Inc.

FEBRUARY 3, 2025

The chapter on communities is important reading for anyone involved in community engagement or consultation at a local level. Claire has served on the Committee of CIPR Scotland and holds a CIPR Diploma in Internal Communications and the AMEC International Certificate in Measurement and Evaluation.

Company 93

Company Public Affairs Government Case Study 93

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. It’s a primary communications channel both internally and externally.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

5W PR

FEBRUARY 14, 2025

Start by identifying your three most likely crisis scenarios – these typically include customer complaints going viral, product failures, or local emergencies affecting operations. These sessions help team members internalize their roles while identifying gaps in your response plan.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Bianchi Biz Blog

NOVEMBER 21, 2024

Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. All your news are not necessarily news-worthy.

Marketing 90

Marketing Pinterest Radio Instagram 90

Onclusive

FEBRUARY 7, 2020

However, the innovative study we released at the 2019 PRSA International Conference provides data-backed evidence of best practices that professionals can follow to boost news release performance with multimedia. News releases distributed globally showed an average of 20% more social media than those distributed only locally.

Data 273

Data Study Social Media Analysis 273

ImPRessions - Crenshaw Communications

JULY 13, 2022

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. Taking time to maintain an organized system of scheduling and information-sharing will make a good impression.

Media 294

Media Trade Shows Travel Interviews 294

5W PR

JANUARY 22, 2025

Your strategy should address: Employees and internal teams Customers and clients Investors and board members Regulatory bodies Local communities Industry partners Each group needs specific information delivered through appropriate channels.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Sword and the Script

SEPTEMBER 24, 2024

These AEs and CSMs serve as internal advocates for customers. Local groups – often facilitated through platforms like Meetup – are another opportunity. Their duties include everything about the account post-sale. Some key tasks include product usage, renewal agreement and cross-selling and upselling.

B2B 142

B2B Case Study Study Conference 142

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. International Association of Business Communicators (IABC): This association provides a range of resources, conferences, and a directory of members.

Case Study 227

Case Study Conference Local Trade Shows 227

ImPRessions - Crenshaw Communications

JULY 14, 2021

Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. Further, an early-stage company can introduce and build awareness for a new category by having its executives speak in panels and keynotes at relevant conferences.

B2B 334

B2B Company Case Study Conference 334

Onclusive

NOVEMBER 8, 2023

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Corporate 195

Deirdre Breakenridge

APRIL 6, 2015

As someone who’s seen Deirdre on stage in London, I know that her appeal and reach is truly international. regions to help create a resource that could help international marketers in considering their approach to North American PR. Journalists need super-local content or a story – no matter how strong – will not make the cut.

Local 150

Local Internal International Pitching 150

Cision

AUGUST 30, 2016

How many international organizations were prepared for #Brexit and its impact on their business? Set this scenario storm at regular intervals – say, once a quarter – or when your business landscape changes, e.g. new office, new international markets, new political climate. in your local areas. Probably more than you think.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

PRSay

MARCH 19, 2020

Keep the internal lines of communications open 24/7 and encourage employees to openly voice their questions or fears. Listen to their concerns and share information with them from trustworthy sources such as the Centers for Disease Control , the World Health Organization , as well as state and local officials.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Each need to be in the local language too, with the help of native speakers to ensure cultural relevance. Later, we also got to speak on a link-building panel together.

Internal 62

Internal International Digital PR Course 62

PRSay

MARCH 20, 2020

Your local grocery store issues updates about what’s in stock every few hours. The same holds true for internal communications. We might start by discussing an essential work item but end up talking about personal stuff, just like we do at the office. In times of crisis, the need to communicate can feel like an ongoing requirement.

Communications 218

Communications Employee Video Google 218

Cision

MAY 16, 2017

Over the past couple of years, autonomous agents have been introduced as the main user interface in airports such as Dubai International Airport , Dulles International Airport , and Logan International Airport. Connect with Tony on Twitter @tonytie.

Hotels 198

Hotels Mobile Travel Technology 198

PRSay

APRIL 5, 2021

In this new era, careful preparation, close coordination, and effective communication both internally and externally are key. Increase coordination internally and with third parties. The report’s insights stem primarily from a roundtable discussion featuring executives from more than 30 major U.S.

Report 176

Report Company Government Conference 176