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Study says influencers that turn off social media comments aren’t very influential  

Sword and the Script

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. If you pick your influencers correctly, you can accelerate awareness and leadgen. How was the research conducted? “We

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Working with Global Media: CNBC International and The Associated Press Share Tips

Business Wire

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. Ted Kemp just moved to Singapore to serve as managing editor, Digital of CNBC International. But maybe it's OK to dream big in this constantly changing media landscape.

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2016 Global Social Journalism Study: How to Reach More Journalists on Social Media

Cision

According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. With the exception of France and Finland, the majority of international survey respondents use at least three social media platforms for publishing and promoting their content.

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PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )

Deirdre Breakenridge

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.

Big Data 250
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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. I used to be much more active, having started out on Twitter more than 10 years ago @debweinstein.

Marketing 244
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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

And thank you Aaron for that fascinating insight into how social media has changed journalism. I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. It’s 86% for Twitter, 98% for Instagram or 100% for Snapchat. Advertising can’t do that. I see three main drivers. Data is great for PR people.

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Avoiding Assumptions in Employee Communications

PRSay

Communications and journalism majors studied the communications process in college and understand the concepts of sender, medium, receiver and message. Internal communications pros are duty-bound to represent the company’s interests while keeping employee delight a priority. Follow her on Twitter and LinkedIn.

Employee 190