Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. For example, at Verve with a campaign that had gone stale, I drew inspiration from my journalism experience to revive it.

Digital PR 170

Digital PR Industry Strategy Film 170

Mindful Marketing

DECEMBER 20, 2023

Grant (not his real name) had been working for several months as an intern with a company that sold the products of various manufacturers in a particular business-to-business industry. A recent Wall Street Journal article revealed that phony product reviews, especially on Amazon, are more rampant than most of us ever would imagine.

Ethics 95

Ethics Marketing Sports Education 95

Contently - Strategy

APRIL 24, 2019

If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. There’s organic distro, the flashy side full of clever, funny, eye-catching posts going viral.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Solo PR Pro

AUGUST 29, 2017

Scripps School of Journalism highlighted a study that says the average person receives 30,000 messages a day. Overcoming internal message bias to gain an outside perspective is crucial and necessary for communication success. You can pray for viral or train for a marathon. Nobody knows when something might go viral.

Communications 47

Communications Viral Energy Measurement 47

NewsWhip

MAY 12, 2021

So, Creators League Studio is an internal content studio for PepsiCo, and we work primarily with Pepsi beverages, so Pepsi, Mountain Dew, LIFEWTR, bubly, so working on fun beverage brands. And, so now we have a whole process where within our internal studio, we meet once a week to discuss those trends and what we’re seeing.

Trends 78

Trends Brand Branding Reddit 78

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

Buzzstream

MARCH 26, 2025

I’m just gonna find the top 100 websites that I wanna get links on and it’s gonna be obviously Search Engine Journal, search Engine lands SE Roundtable. ’cause you can run in Screaming Frog, you can just link up the Ahrefs API, and you can see like the ratio of links going to internal pages. We wanna go Dream 100.

Brand 62

Brand Branding SEO Data 62

Buzzstream

SEPTEMBER 11, 2024

So you’ve never had a journal come back and say like, we don’t know who you are, right? That was kind of a very big PR concept in recent years where, you know, people were comparing state by state or regional or international, um, data points for different places, you know, whether it was like. Vince: Yeah. Vince: Yeah.

Digital PR 87

Digital PR Travel Data SEO 87

Buzzstream

JANUARY 7, 2025

That said, we do have periodical checks in place to ensure that journalists are still live and do update our internal sheets and databases accordingly. Its constantly evolving, and with changes in journalism, tactics, and how the world operates, success benchmarks will always shift.

Digital PR 62

Digital PR Report SEO Data 62

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore. The Check, Please!

Content Marketing 141

Content Marketing Marketing Viral Study 141

Cision

FEBRUARY 17, 2016

Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. Learn how to build a brand journalism strategy with our free white paper! How does your background in military communication help you in your position at Susan Davis International?

Policies 120

Policies Internal International Public Affairs 120

NewsWhip

FEBRUARY 7, 2020

This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. This was the week that the virus began to pick up coverage in the mainstream press, with a number of national and international outlets writing about the topic. Engagements. Week 2: January 6th – 12th 2020. january 8TH 2020.

Journalism 163

Journalism Writing Viral Report 163

Buzzstream

DECEMBER 17, 2020

As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries. If you’re just starting out or conducting minimal international outreach it offers 50 free searches a month.

Digital PR 161

Digital PR Tools Pitching Film 161

Doctor Spin

DECEMBER 4, 2023

Source: Digital Journalism 1 Ling, R. Digital Journalism , 8, 596 – … Continue reading When media content is influenced by biases—such as confirmation bias, sensationalism, or media logic—it tends to favour certain narratives or perspectives, often at the expense of a balanced and comprehensive view. Digital Journalism, 8, 596 – 604.

Media 52

Media eBook Viral Construction 52

PR in High Definition

SEPTEMBER 24, 2019

These are three traditional job titles in the journalism world which have been around for over a century. A story that is right for social media and has the potential to go viral may not immediately capture the imagination of a traditional journalist. Are we bidding farewell to investigative journalism? Columnists.

Media 54

Media Newspapers Journalism Video 54

Sword and the Script

DECEMBER 10, 2019

With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Buzzstream

JUNE 16, 2021

Buoyed by the success of the Unicorn League remix I mentioned earlier, we remixed the piece again, this time for the international dog show, Crufts. me in 2014, from Appetite for Deconstruction, Lessons in Virality from Axl Rose. I’d love to tell you that I’ve never made that mistake again, but I have, many times.

Digital PR 160

Digital PR Film Instagram Writing 160

Flatiron Communications

JANUARY 27, 2015

As Jacob Harris recently noted in a piecer for Nieman Journalism Labs titled “A wave of P.R. charticles considered harmful,” in which he noted: “They’re everywhere: Tidbits of “data journalism” produced by companies looking for a viral boost. He followed up that piece with another “Sloppy P.R.

Media 28

Media Insurance Insurance Journalism 28

MaccaPR

SEPTEMBER 13, 2016

The Wall Street Journal noted that Lochte’s fabrication might not have been revealed to the public at all, except that Lochte’s mother told a Fox Sports Australia reporter on a hotel shuttle that she was upset that her son had been robbed at gunpoint.

Crisis 48

Crisis Airlines Reputation Corporate 48

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. Op-eds have passed investigative journalism.

Ethics 52

Ethics Communications Print Television 52

Contently - Strategy

JANUARY 23, 2019

Aggregation is an old practice in journalism, and digital transformation has only encouraged it. “It’s worth thinking about what we actually want the standard fare of our data journalism—or explanatory journalism, if you prefer that more marketable description—to become,” he wrote.

Media 110

Media Journalism Content Marketing Education 110

Flatiron Communications

NOVEMBER 28, 2018

It said little about fake accounts or the organic posts created by Russian trolls that had gone viral on Facebook, disclosing only that Russian agents had spent roughly $100,000?—?a Just to recap: after initially calling our story inaccurate, (and internally calling it “false”), Facebook has now confirmed most, if not all of our reporting.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Some creators even claimed to have sure-fire recipes for viral success. The Wall Street Journal just penned a fawning profile of her. Karlie Kloss on Twitter.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

NewsWhip

SEPTEMBER 16, 2021

One more piece of housekeeping before we begin, in previous versions of this blog, we have included both the British and international versions of BBC in the rankings. United have a huge global fanbase, and Ronaldo is consistently one of the top performers natively on Facebook , so it is no surprise that this piece went viral. .

Facebook 147

Facebook Analysis Viral Internal 147

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

The Viral Customer Complaint. Those viral customer complaints are almost quaint in light of today’s environment. The good news is that “viral” customer service works both ways. When other women came forward with similar claims, Fox had to confront its own internal failures and Roger Ailes was forced out.

Reputation 130

Reputation Viral Employee Customer Service 130

Buzzstream

NOVEMBER 13, 2024

So yeah I did a journalism degree at Winchester and loved every minute of it some of my classmates would probably disagree. Not many lectures very much full on journalism yeah, it was a good time and I went straight from there to being a video journalist at Mail Online. Can you talk a little about your journey as a journalist to PR?

Digital PR 62

Digital PR SEO Pitching Strategy 62

Doctor Spin

MARCH 26, 2025

link] Once the model has successfully polluted the information space, concepts like Lgenpresse (lying press) or fake news can preemptively discredit any fact-based journalism. Memes are used to collapse complex issues into viral slogans effectively. Truth becomes performative, viral, and emotive, not deliberative or empirical.

System 52

System Course Viral Strategy 52

Cision

APRIL 5, 2017

It’s important to know who you are, how your brand is differentiated, have a mission statement that is clear internally and externally. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast.

Report 225

Report Media Advertising Advertising 225

NewsWhip

AUGUST 18, 2020

This fits in with our observations that it is very rare for outright ‘fake news’ to go viral in 2020 in the same way as it did in 2016. The narrative that captured the most public attention was police officers kneeling alongside protestors or joining marches.

Web 78

Web Comparison Facebook Community 78