Cision

OCTOBER 31, 2017

Sales leadership and marketing will have direct business outcomes information such as leads, opportunities and contract information. Your internal experts know what real impact looks like, let them tell you what’s true. If your brand is more active with the media, print and broadcast are extremely valuable.

Measurement 222

Measurement System Data Analysis 222

Onclusive

MARCH 29, 2022

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. What are their international and global capabilities?

Measurement 195

Measurement How To Analysis Hotels 195

Cision

JULY 11, 2017

Perhaps you have a widespread international pickup to consider. A print mention is different from a broadcast mention, which is different from a social media mention, and so on. Plan to routinely update your keywords with new competitors, leadership and management, products, campaigns and events.

How To 265

How To Media Software Agriculture 265

PRSay

OCTOBER 30, 2024

You need to] get buy-in from your internal stakeholders — whether executive leadership, legal, compliance — from the very beginning. News is no longer breaking in print followed by TV. They need to be authentic and keep their voices. If you get [those points] right, then everything else will fall in [place] seamlessly.

Trends 60

Trends Print Social Media Reputation 60

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 148

Communications Crisis International Internal 148

Buzzstream

FEBRUARY 17, 2025

Many thought leadership and creative digital PR efforts are specifically created to boost branded search and keyword ranking. Even if you arent building links directly to the homepage, PR efforts should help branded keywords rank as long as key pages are internally linked. Offline – Radio, TV, Print Why?

Digital PR 112

Digital PR Report Google Radio 112

Stephen Waddington

NOVEMBER 27, 2020

The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe. Virtual technology has been used to deliver services directly to patients and messaging and social platforms for internal communication.

Healthcare 131

Healthcare Privacy Print Community 131

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

PRSay

APRIL 29, 2020

The event was hosted by Vanessa Yanez, global head of print communications at HP in San Mateo, Calif., There’s a hyper-focus on internal communications right now,” she said. As the coronavirus pandemic forces companies to lay off workers, businesses need communications services more than ever. moderated the webinar.

Marketing 179

Marketing Financial Print Crisis Communications 179

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. While there is a great culture of collaboration for current projects, we are also very forward-focused and growth-oriented.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million in print and 3 million online subscribers.

Marketing 107

Marketing Newspapers Print Corporate 107

Prowly

FEBRUARY 3, 2025

Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. This helps you internally and makes it easy to hire contractors for creative work. For example, it can be playful (Ryanair), formal (Barclays Bank), or anything else that works for your business.

Brand 104

Brand Branding How To Measurement 104

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

This is where having a PR agency or internal staffer comes in handy. I was told this by media and leadership coach Don Rheem , and it holds up well. Another way to score in a press interview, particularly with print or digital media, is to offer something of value. Be available. Someone said that 90% of life is showing up.

Resources 149

Resources Media Interviews Comparison 149

Communications Conversations

SEPTEMBER 10, 2020

I really appreciated my time in radio and print journalism. I coordinate a lot of TV segments and print/online interviews across the country. Outside of media relations, I spend time focused on daily, weekly and monthly reports showing out progress for company leadership. I then spent two years at the Minneapolis St.

Radio 167

Radio Journalism Interviews Energy 167

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Meltwater beats earnings.

Software 149

Software Case Study Advertising Advertising 149

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch.

Software 0

Software Media Leadership Journalism 0

Maxim Behar

NOVEMBER 22, 2020

7 in the prestigious international ranking - 100 Best PR Books of All Time. I am honored that The Global PR Revolution gets such recognition and international acclaim. The book is published in Bulgaria since the end of 2019 and its first print run was out in less than a month. The book was ranked No.

International 90

International Internal Print Leadership 90

Waxing UnLyrical

JULY 5, 2011

how fast things will move once leadership is on board with social media. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication, and a print journalist in Manitoba. [Ed: I'm on vacation. Here's the second of a week's worth of guest posts.]. No one tells you.

Leadership 55

Leadership Guidelines Social Media Employee 55

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 183

Survey Marketing B2B Study 183

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Providing an opportunity to lead.

Communications 190

Communications Journalism Advertising Advertising 190

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That leaves both the agency and the internal team vulnerable to scrutiny without proper ammunition when budgets are reviewed. Do link PR success to business outcomes. We’ve tackled this topic before, but can’t stress enough the importance of setting business-based goals and KPIs at the outset to keep all eyes on the prize.

Agency 136

Agency Meeting Print Course 136

Melissa Agnes

FEBRUARY 16, 2016

In order to identify the appropriate crisis communications channels for each of your stakeholders, sit down with leadership and the heads of each department or business unit and answer the following questions: Which of your stakeholders (usually tier 1) do you need to communicate with directly? So don’t leave it up to chance.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. Here are the roles to look for when onboarding an agency. The designated day-to-day.

Agency 136

Agency Analytics Creativity Social Media 136

Cision

JULY 14, 2016

With 80 percent of its visitors being non-riders (and 10+ percent international tourists), we are working on a focused media relations campaign to raise the museum’s profile, secure it the travel coverage it deserves, and encourage more people to visit its Milwaukee home. Also, don’t discount an internship after graduation.

Travel 120

Travel Agriculture Tourism International 120

Sword and the Script

JUNE 25, 2019

Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. They wanted print coverage and would regularly frame and display significant coverage. 3) You’ve worked both on the agency and the client side in PR.

Brand 128

Brand Branding Reputation Corporate 128

Shift Communications

DECEMBER 6, 2022

The events of the past few years permanently disrupted both leadership approaches and expectations. Customers, investors, talent and teams now expect more open, accessible and conversational communications and real thought leadership. Thought Leadership Channel Strategy. Internal communications are key.

Communications 78

Communications Leadership B2C LinkedIn 78

Waxing UnLyrical

MARCH 23, 2011

But I’ve never stopped and thought about what leadership really is. A couple of weeks ago we posted a series of videos and articles they contributed to the University’s official blog that explored the issue of leadership in preparation for the annual female-focused Inspiring Leadership conference that the institution hosts.

Leadership 70

Leadership Film Social Media Energy 70

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. There’s a very smart exercise to be done when floating an idea internally.

Airlines 120

Airlines Exercises Fashion Print 120

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. That wasn’t necessarily the case with our print publication. It’s either/or.

Blogging 76

Blogging How To Print Facebook 76

Cision

NOVEMBER 3, 2016

We also know the flip side all too well where someone (perhaps a client or colleague) says too much and suffers the consequences in print. It also adds value from a brand extension perspective that employees are taking their respective work seriously enough to extend pride in practice and demonstrate leadership.

Social Media 120

Social Media Media Reputation Training 120

PRSay

OCTOBER 1, 2018

As the PR person, I have to look at impacts to visitors, including international visitors whose flights and hotels were being canceled. We always attract a lot of local, regional, national and international press. I work in Yosemite Valley, so I stayed in a hotel room at Yosemite Lodge. I was working seven days a week.

Public Affairs 99

Public Affairs Hotels Publicity Interviews 99

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. A manual send is useful for those wise PR pros that want to review such summaries before they go out to leadership. They have a couple of hundred international customers already. Croll left open the idea that could change in the future.

Tools 165

Tools Media Software Analysis 165

Solo PR Pro

JANUARY 11, 2021

We are the original content marketers – digital, print and visual. Unfortunately, it took shut-downs, and seismic shifts of 2020 for many in the C-suite recognize the critical value of consistent communications to internal and external audiences. Optimistically, I look to a bright future for strategic communicators.

Industry 83

Industry Print Ethics International 83

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Barokas

JUNE 1, 2017

Our interns spend their days learning from team members and supporting accounts with real work (no coffee runs here, folks). Provide tangible examples of past leadership and skills you can bring to this internship. Bonus points if you bring a printed resume and work examples! How do you land one of these awesome positions?

How To 68

How To Interviews Internal International 68

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. 1 ranking in the latest U.S. The report also tracks opinion editorials published by our faculty and students.

Publicity 158

Publicity Social Media Report Fashion 158