PRSay

SEPTEMBER 20, 2019

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. Expanding beyond internal memos.

International 139

International Internal Communications Strategy 139

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. Ted Kemp just moved to Singapore to serve as managing editor, Digital of CNBC International. But maybe it's OK to dream big in this constantly changing media landscape.

International 153

International Internal Media Pitching 153

Prakkypedia

APRIL 23, 2019

After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. He says ‘ everybody deserves to be in their local paper’ at least once in their lives. There are softer, more intangible results which can be meaningful for internal stakeholders over years to come.

Local 128

Local Newspapers Interviews Employee 128

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients. Voice searches also often have a strong local intent, such as finding nearby businesses or services. Here are five ways to consider voice search in a PR program.

SEO 339

SEO Reputation Local Consumer 339

Cision

OCTOBER 7, 2016

Incite social sharing internally by asking your team and organization to get involved. Before starting your next viral social campaign, head down to your local coffee shop and enjoy the autumnal bounty of nutmeg, cloves and cinnamon — or don’t because you know it will be back next year.

Analysis 318

Analysis Viral Trends Software 318

Sword and the Script

FEBRUARY 18, 2025

Just delegate the task to an intern and arm them with a subscription to a media database. To that end, you cant effectively identify an audience through a database (thats been compiled on the cheap by a tech company that uses underpaid offshore help and who does not understand the lingo, slang, issues, or the culture of a local market).

Media 129

Media Pitching Media Relations Strategy 129

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile.

Radio 83

Radio Sports Marketing Local 83

Onclusive

DECEMBER 6, 2021

We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack? Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage.

Media 370

Media Comparison Software Enterprise 370

Business Wire

JANUARY 21, 2021

Business Wire is proud to serve an international clientele, offering them a comprehensive selection of local, regional, national and international news release distribution options to maximize the reach and impact of their news. Many of our circuits include local language distribution.

Writing 195

Writing Communications Blogging Local 195

Bianchi Biz Blog

JANUARY 16, 2025

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Media Profile is well known for supporting international brands in Canada including Honda, Acura, Starbucks, Home Depot, OpenTable, Kayak and Uber.

Print 100

Print Marketing Instagram Newspapers 100

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

International 148

International Internal Tools Software 148

5W PR

MARCH 29, 2025

Internal Engagement: Employees as Sustainability Ambassadors The most effective sustainability PR starts with internal alignment. Their gravity-fed snowmaking system reduces water and energy use by 30% compared to traditional methods.

Energy 78

Energy Education Employee Training 78

5W PR

DECEMBER 6, 2024

Understanding Local Laws and Regulations One of the most critical aspects of alcohol advertising is understanding the specific laws and regulations that apply to each target market. Create a system to ensure that all advertising materials adhere to local laws.

Advertising 78

Advertising Advertising Ethics Local 78

Onclusive

AUGUST 10, 2021

There might be content that already exists and can be repackaged and promoted through new or additional internal and external channels. Another effective strategy is localizing your content. For example, a product launch article could be rewritten from the customer perspective.

Strategy 418

Strategy Survey Automotive Data 418

Deirdre Breakenridge

AUGUST 26, 2014

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. And keep in mind that internal communication departments often provide room for growth as you develop your skills. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

5W PR

FEBRUARY 14, 2025

Start by identifying your three most likely crisis scenarios – these typically include customer complaints going viral, product failures, or local emergencies affecting operations. These sessions help team members internalize their roles while identifying gaps in your response plan.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

PRSay

NOVEMBER 25, 2024

Businesses of all types hire interns for strategic communications, social media and public relations. Look for internships on campus or with local small businesses, boutique firms and nonprofits. Company press rooms and investor pages are good resources for this information. Think beyond PR firms.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

ImPRessions - Crenshaw Communications

JULY 13, 2022

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. Taking time to maintain an organized system of scheduling and information-sharing will make a good impression.

Media 294

Media Trade Shows Travel Interviews 294

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. It’s a primary communications channel both internally and externally.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. International Association of Business Communicators (IABC): This association provides a range of resources, conferences, and a directory of members.

Case Study 227

Case Study Conference Local Trade Shows 227

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.

Publicity 199

Publicity Government Employee Crisis 199

Onclusive

FEBRUARY 7, 2020

However, the innovative study we released at the 2019 PRSA International Conference provides data-backed evidence of best practices that professionals can follow to boost news release performance with multimedia. News releases distributed globally showed an average of 20% more social media than those distributed only locally.

Data 273

Data Study Social Media Analysis 273

5W PR

APRIL 5, 2025

Organizations should consider: Traditional media outlets Social media platforms Direct stakeholder communication Internal communication systems Public information websites Customer service channels Common Crisis PR Mistakes to Avoid Learning from past crisis management failures helps organizations avoid similar pitfalls.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Wadds Inc.

FEBRUARY 3, 2025

The chapter on communities is important reading for anyone involved in community engagement or consultation at a local level. Claire has served on the Committee of CIPR Scotland and holds a CIPR Diploma in Internal Communications and the AMEC International Certificate in Measurement and Evaluation.

Company 93

Company Public Affairs Government Case Study 93

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers.

Agency 192

Agency International Internal Pitching 192

Bianchi Biz Blog

NOVEMBER 21, 2024

Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. All your news are not necessarily news-worthy.

Marketing 90

Marketing Pinterest Radio Instagram 90

Sword and the Script

SEPTEMBER 24, 2024

These AEs and CSMs serve as internal advocates for customers. Local groups – often facilitated through platforms like Meetup – are another opportunity. Their duties include everything about the account post-sale. Some key tasks include product usage, renewal agreement and cross-selling and upselling.

B2B 142

B2B Case Study Study Conference 142

5W PR

JANUARY 22, 2025

Your strategy should address: Employees and internal teams Customers and clients Investors and board members Regulatory bodies Local communities Industry partners Each group needs specific information delivered through appropriate channels.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Cision

SEPTEMBER 1, 2016

Make friends with local influencers. For this reason, South African professionals in particular have become adept at making friends with local influencers. In rural parts of Africa, local influencers are often the village chiefs. Doing so can bolster your reputation and establish positive relationships with local audiences.

Local 216

Local Government Community Corporate 216

ImPRessions - Crenshaw Communications

JULY 14, 2021

Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. Further, an early-stage company can introduce and build awareness for a new category by having its executives speak in panels and keynotes at relevant conferences.

B2B 334

B2B Company Case Study Conference 334

PRSay

MARCH 19, 2020

Keep the internal lines of communications open 24/7 and encourage employees to openly voice their questions or fears. Listen to their concerns and share information with them from trustworthy sources such as the Centers for Disease Control , the World Health Organization , as well as state and local officials.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

Deirdre Breakenridge

APRIL 6, 2015

As someone who’s seen Deirdre on stage in London, I know that her appeal and reach is truly international. regions to help create a resource that could help international marketers in considering their approach to North American PR. Journalists need super-local content or a story – no matter how strong – will not make the cut.

Local 150

Local International Internal Pitching 150

Cision

APRIL 28, 2017

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. What are some of the differences in building a communication strategy on a national level compared to a local level?

Local 227

Local Energy Agency Policies 227

Onclusive

NOVEMBER 8, 2023

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Corporate 195

Cision

AUGUST 30, 2016

How many international organizations were prepared for #Brexit and its impact on their business? Set this scenario storm at regular intervals – say, once a quarter – or when your business landscape changes, e.g. new office, new international markets, new political climate. in your local areas. Probably more than you think.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

PRSay

JUNE 4, 2024

And it acts like your straight neighbor Fran who puts a rainbow flag up on their house and volunteers to help at the local LGBTQ+ center. And it acts like your straight school principal who blocks book banning in their school library and hosts a local drag queen for Story Hour. Ben Finzel is president of RENEW PR in Washington, D.C,

Government 209

Government Employee Insurance Insurance 209

PRSay

MAY 8, 2018

Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? Judy: I’ve always had interns; it’s a good opportunity to provide the same kind of mentoring that you might for your own child. Karlie: I saw my mom helping her students, which taught me to do the same.

Leadership 159

Leadership Conference Local International 159