5W PR

APRIL 12, 2025

According to the International Association of Amusement Parks and Attractions (IAAPA), parks implementing AR/VR elements see an average 15% increase in guest engagement rates. Water parks offering morning yoga sessions and meditation classes report increased repeat visitation rates among local residents.

Trends 78

Trends Strategy Publicity System 78

5W PR

FEBRUARY 14, 2025

Start by identifying your three most likely crisis scenarios – these typically include customer complaints going viral, product failures, or local emergencies affecting operations. These sessions help team members internalize their roles while identifying gaps in your response plan.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Wadds Inc.

FEBRUARY 3, 2025

The chapter on communities is important reading for anyone involved in community engagement or consultation at a local level. Claire has served on the Committee of CIPR Scotland and holds a CIPR Diploma in Internal Communications and the AMEC International Certificate in Measurement and Evaluation.

Company 93

Company Public Affairs Government Case Study 93

Presspage

APRIL 17, 2018

This ebook is an introduction to the basics for running a newsroom for international audiences. In talking to our clients, we have selected four interesting topics: Part 1 - Searching for El Dorado Making your newsroom findable and accessible for international audiences. Part 3 - When it comes to content… Go local!

eBook 87

eBook Internal International Mobile 87

Onclusive

NOVEMBER 8, 2023

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

5W PR

JANUARY 22, 2025

Your strategy should address: Employees and internal teams Customers and clients Investors and board members Regulatory bodies Local communities Industry partners Each group needs specific information delivered through appropriate channels.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.

Publicity 199

Publicity Government Employee Crisis 199

PRSay

MARCH 19, 2020

Keep the internal lines of communications open 24/7 and encourage employees to openly voice their questions or fears. Listen to their concerns and share information with them from trustworthy sources such as the Centers for Disease Control , the World Health Organization , as well as state and local officials.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

Cision

APRIL 28, 2017

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. What are some of the differences in building a communication strategy on a national level compared to a local level? What is the big picture?

Local 227

Local Energy Agency Policies 227

Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. How will you measure success? AirPR: What are best practices in PR & content marketing measurement?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. In wanting to volunteer for a position as a tactical medic/doctor on a local SWAT team, he attended the two-week school alongside veteran police officers, detectives, and sergeants. A crisis is a change. More specifically, bad change. And change requires a response.

Crisis Management 266

Crisis Management Crisis System Policies 266

5W PR

FEBRUARY 24, 2025

According to a 2022 PwC Crisis Survey, 95% of business leaders expect to face a crisis in the future, yet only 49% have a crisis response plan in place. Regular evaluation helps identify strengths and weaknesses in your crisis response capabilities.

Crisis 78

Crisis Crisis Management Exercises Technology 78

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Brand 104

Brand Branding How To Measurement 104

Stuart Bruce

NOVEMBER 1, 2017

It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if they work at all.”. Ironically, for a report about the need to improve measurement, it uses limited metrics by focusing entirely on just one – ‘cost effectiveness’.

Measurement 68

Measurement Publicity Case Study Government 68

Stephen Waddington

MAY 17, 2020

Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport. Photo by sfe-co2/iStock / Getty Images.

Tourism 118

Tourism Fashion Retail Travel 118

Prowly

JANUARY 29, 2025

There's a big difference between managing a local brand that might face an occasional bad review and running PR for a multinational that could land in hot water across multiple markets. TRY PROWLY FOR 7 DAYS FREE 5 Local or global coverage? Especially good if you need white-label reporting options.

Crisis Management 104

Crisis Management Comparison Software Crisis 104

The Hoyt Organization

FEBRUARY 13, 2025

Measurable: Track media mentions, conversions, or patient event attendance. Position your top physicians or executives as thought leaders through: Guest Articles & Op-Eds: Publish in industry publications or local media. I partnered with a local influencer who had firsthand experience with cardiology care.

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

5W PR

APRIL 16, 2025

Understanding Cultural Context in Wellness Marketing The foundation of culturally sensitive wellness branding starts with thorough market research and local partnerships. Local partnerships prove invaluable for authentic cultural integration. Consider how Peloton adjusted their fitness content for international markets.

78

78

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. Always in all ways. Photo credit: shutterstock ].

Employee 202

Employee Community Leadership Enterprise 202

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. 8–10: Breaking Misconceptions About Communicating With Rural Americans.

Social Media 120

Social Media Conference Media Corporate 120

5W PR

JULY 11, 2018

” When the business finally revealed that it was emerging as the international house of burgers, an outcry ensued from unhappy customers. The ALS Ice Bucket Challenge went from a local phenomenon centered around Boston, Massachusetts but went international in a couple weeks. How Do You Know if the Stunt Was Successful?

Measurement 149

Measurement Education Social Media Film 149

Shift Communications

JUNE 28, 2022

Are there steps you could take internally before speaking publicly? For example, offer training, volunteer time or funds to local organizations, raise awareness by sharing resources, create space and amplify voices from underrepresented communities. What can you do that is meaningful? Consider also : Who are your audiences?

Employee 124

Employee Local Community Policies 124

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I look forward to the PRSA International Conference every year for so many reasons.

Skype 150

Skype Industry Storytelling Interviews 150

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

Remote PR Jobs

SEPTEMBER 25, 2023

For something to be newsworthy, it must be something that audiences outside of your internal organization will care about; something that has significance to a reporter and their readers, viewers, or listeners, or to other external stakeholders (potential investors, etc).

Small Business 130

Small Business Writing How To Nonprofit 130

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Whether this is explicitly evident or not, we tend to make decisions and to work at a local level. Reassess your measurement. Revisit your segmentation.

Resources 120

Resources Measurement Technology Examples 120

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. To engage/motivate your internal community, you need to understand the ‘state of the union.’ measurepr.

Internal 40

Internal International Communications Measurement 40

Buzzstream

APRIL 16, 2025

We dive into their in-house vs agency approach, link velocity benchmarks, international strategy, and how theyre preparing for an AI-driven search future. Measure your link building success by comparing competitor domain velocity and plan your campaigns accordingly. Repurpose old campaigns year over year (e.g., That’s great.

Digital PR 62

Digital PR SEO Agency Infographics 62

Contently - Strategy

DECEMBER 1, 2022

What if I told you I exclusively use high-quality ingredients from local female or minority-owned farms? Or that I donate half of the money I make from each bake to the local hospice? Defining yours will require a round of internal interviews with the executive team, the human resources department, and relevant members of management.

Strategy 131

Strategy Brand Branding How To 131

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. In wanting to volunteer for a position as a tactical medic/doctor on a local SWAT team, he attended the two-week school alongside veteran police officers, detectives, and sergeants. A crisis is a change. More specifically, bad change. And change requires a response.

Crisis Management 157

Crisis Management Crisis System Policies 157

5W PR

OCTOBER 10, 2024

Community Relations Engaging with local communities enhances a brand’s reputation and creates goodwill. Organizing community events, supporting local charities, and participating in community initiatives demonstrate a commitment to making a positive impact.

Consumer 78

Consumer Brand Branding Crisis Management 78

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

NewsWhip

OCTOBER 23, 2020

This combination of processes led the way to better metrics-tracking consistency, a more efficient KPI measurement and a more insightful coverage performance analysis. Each market has the responsibility to track their local coverage activity and to centralize it under our platform. Can you share examples?

Local 78

Local Analysis Measurement Data 78

Presspage

FEBRUARY 28, 2019

Leverage Local Expertise. Each country and region have unique languages and dialects that must be considered if a newsroom has been charged with reaching an international audience. By leveraging local expertise and hiring writers who live and work in a targeted market, organizations can more effectively communicate their story.

How To 90

How To Local Analytics Social Media 90

5W PR

OCTOBER 9, 2024

Internal communication fosters positive relationships within an organization. Community relations is all about building positive relationships with local communities. Measure Success Establish key performance indicators (KPIs) to measure the success of integrated PR and digital marketing campaigns.

Marketing 78

Marketing Engineering Crisis Communications SEO 78

Communications Conversations

AUGUST 5, 2019

Now, measurement is the tricky thing here. How do you measure what kind of impact all this liking and commenting has on the HRB brand? Sure, all sorts of stuff internally at HRB would impact that ranking, too. Internal surveys. Look back at the HRB intern post above. Time to leave a short comment.

LinkedIn 92

LinkedIn Employee Leadership Internal 92

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Emerged Trends. Content optimization for the mobile and semantic web.

Trends 120

Trends Mobile Web System 120