5W PR

APRIL 12, 2025

Water parks across the United States generate over $3 billion in annual revenue, making effective public relations strategies essential for success in this competitive industry. Real-time updates about water quality and safety measures through mobile apps and digital displays have become standard practice.

Trends 78

Trends Strategy Publicity System 78

Cision

JULY 3, 2017

Why, is a three letter word that is often asked but more rarely measured against. Awarding that question every year is the International Association for Measurement and Evaluation of Communication (AMEC). If you can’t measure these activities accurately and report on them with your team you can’t evaluate what’s happening. .

Measurement 197

Measurement Government Policies International 197

Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Onclusive

NOVEMBER 23, 2021

Gone are the days when business success was measured solely by profitability. Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders.

Analysis 397

Analysis Corporate Reputation How To 397

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

Measurement 174

Measurement Communications Banking Survey 174

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Hotels 195

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. I am always surprised at the levels of uncertainty and unwillingness of communicators to adopt from and adapt to best practices in data-informed public relations.

Measurement 186

Measurement Communications Analysis Data 186

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. Print publications. Nobody plans to fail.

Internal 189

Internal International Data Communications 189

Onclusive

JUNE 24, 2020

Seek internal experts. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material. Measure and improve. The most effective communicators constantly measure their efforts and try to optimize. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

5W PR

FEBRUARY 22, 2025

Defense Public Relations plays a vital role in connecting defense technology companies with the general public. PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications.

Publicity 78

Publicity Privacy Technology Ethics 78

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The goal for PR campaign measurement is to understand how well your pitch is landing and how journalists are engaging with it.

Measurement 195

Measurement Pitching Data Media Relations 195

Stephen Waddington

MAY 4, 2021

A paper by Jon White and I, published by Vuelio, examines ESG risk and opportunity for public relations practice. The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations. You can download a copy from the Vuelio website.

Publicity 197

Publicity Government Corporate Financial 197

5W PR

JANUARY 30, 2025

Press releases remain a cornerstone of public relations, but their format and distribution have undergone significant changes. Real-Time Analytics and Measurement Digital distribution enables precise tracking of press release performance.

SEO 143

SEO Social Media Crisis Communications Media 143

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. Dates: Feb 25 – 26, 2020. PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

Stephen Waddington

JULY 16, 2021

It is no surprise that demand for public relations roles is booming. Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. The furlough scheme and home working meant that internal communicators had to adapt how they communicated.

Publicity 199

Publicity Government Crisis Employee 199

Stephen Waddington

APRIL 25, 2022

The reality of public relations practice doesn’t match up to its own perception. Three months into PhD research I’ve discovered that public relations is defined by a series of contradictions. My initial study of the body of knowledge in public relations reveals an immature profession. There are countless worldviews.

Publicity 189

Publicity Study International Internal 189

5W PR

MARCH 29, 2025

Public relations plays a central role in promoting eco-friendly practices, from renewable energy adoption to water conservation. Building the Business Case for Sustainability Communications Ski resorts that effectively promote their environmental initiatives see measurable benefits.

Energy 78

Energy Education Employee Training 78

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! There might be content that already exists and can be repackaged and promoted through new or additional internal and external channels. Be on the lookout for for The Ultimate Guide to Earned Media Measurement & Strategy whitepaper in the coming weeks.

Strategy 418

Strategy Survey Automotive Data 418

Stephen Waddington

JUNE 20, 2022

My study was originally motivated by observing how public relations contributed to organisational innovation and was elevated during COVID-19. Herein lies the challenge in studying public relations. A universal theory of public relations There is no universal definition or theory of public relations.

Publicity 190

Publicity Study Public Affairs System 190

5W PR

APRIL 10, 2025

The International Traffic in Arms Regulations (ITAR) and Export Administration Regulations (EAR) create a complex web of requirements that organizations must follow. Public relations teams play a critical role in communicating these compliance obligations both internally and externally. According to the U.S.

Technology 78

Technology Communications Training Education 78

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. Measure how much. Your message matters.

Branding 370

Branding Brand SEO Engineering 370

Buzzstream

JANUARY 20, 2025

Something that weve been focussing on heavily at Tank is data-driven PR, in particular, utilising internal data. Amplifying Internal Data to Drive Links and Awareness Some of the best performing content in the media is driven by data. When working on a digital PR campaign, its important for us to always consider the brand at heart.

Digital PR 62

Digital PR Internal International Data 62

5W PR

JANUARY 26, 2025

Successful D&I initiatives begin with examining internal practices and culture. Organizations should focus on setting measurable goals, establishing accountability, and creating transparent reporting mechanisms. However, clear measurement frameworks exist to track both social and financial returns.

Strategy 78

Strategy Branding Brand Employee 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

There are those industry publications that have thoughtful pieces that I love to read when I’m looking for deep coverage on a subject area. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month.

Communications 383

Communications Tools Google Resources 383

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. PRWeek Awards.

Conference 256

Conference Content Marketing Marketing International 256

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Remote PR Jobs

SEPTEMBER 27, 2024

Blogs and Online Publications: Bloggers and online journalists might write about your announcement, providing additional reach. Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

5W PR

APRIL 5, 2025

Public relations crises can strike any organization without warning, making crisis PR an essential skill for communications professionals and business leaders. Understanding Crisis PR Crisis public relations focuses on protecting and defending an organization’s reputation during situations that pose significant threats.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. Ignoring or downplaying a crisis can worsen public perception and erode trust further. Rebuilding trust after a crisis is one of the most challenging tasks a business can face.

Crisis 78

Crisis Branding Brand Case Study 78

PRSay

JANUARY 29, 2025

Organizational leadership often leans on this practice of issuing statements to respond to significant government policy changes or initiatives to show support or take a public stand on societal issues. Stakeholders increasingly demand that organizational statements be tied to measurable outcomes or long-term commitments.

Policies 152

Policies Government Community Leadership 152

Prowly

FEBRUARY 20, 2025

FIND OUT WHAT OTHERS SAY ABOUT YOUR BRAND Difference between internal and external communication Communication typically happens on two levels: internally, with your team and key stakeholders, and externally, with the general public, the press, other businesses, etc.

Writing 104

Writing Communications How To Internal 104

Agility PR Solutions

FEBRUARY 28, 2022

The post New opportunities to manage, measure and report the impact and value of ESG priorities appeared first on Agility PR Solutions. According to the […].

Measurement 148

Measurement Report Government Financial 148

Onclusive

DECEMBER 6, 2021

We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack? Social media monitoring also allows communicators to gather customer feedback and pinpoint influential opinion leaders who can help shape a brand’s public image.

Media 370

Media Comparison Software Enterprise 370

Onclusive

MARCH 11, 2021

There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Public relations folks were quite content to remain in their little corner of the organization, happily churning-out press releases and “putting out fires.”. if management was asking them to).

Measurement 150

Measurement Analysis Data Blogging 150