Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Media Measurement. later as our roles evolve.

Training 370

Training Media Training Crisis Communications Reputation 370

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To Comparison System 52

Sword and the Script

MARCH 26, 2024

Some of them are buyers, which the report refers to as “decision makers” and the others come from sellers, which the report calls “producers.” Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying.

Leadership 126

Leadership B2B Study Survey 126

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Page Views. Average Time on Page.

Content Marketing 83

Content Marketing Measurement Marketing SEO 83

Stephen Waddington

MAY 4, 2021

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society.

Publicity 197

Publicity Government Corporate Financial 197

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

NOVEMBER 19, 2024

More specifically, higher performing marketing teams experience the following: Make “greater contributions to the strategic decision-making process”; Maintain “strong, collaborative relationships with internal and external partners”; and Increased “budgets in the past 12 months and/or in the next 12 months.”

Study 91

Study Brand Branding Marketing 91

Wadds Inc.

SEPTEMBER 29, 2024

This includes challenges such as international conflicts, trade tensions and political instability. Organisations are less inclined to speak out externally because of political and societal polarisation and prioritise internal, employee concerns. Reference Mark Hutcheon and Hannah Shattock. Deloitte.

Corporate 98

Corporate Reputation Telecommunications Study 98

Wadds Inc.

MARCH 15, 2023

There’s a walkthrough on how to implement the author’s signature models, the public relations continuum and landscape analysis, which provide a framework to build a data driven, clearly planned and measurable campaign. PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment Kogan Page, 2021 £31.99

Technology 98

Technology Data Analysis Internal 98

Doctor Spin

NOVEMBER 14, 2024

To move forward meaningfully, companies might benefit from collaborating with academic institutions or investing in internal studies to develop a more grounded understanding of attention in the context of digital media. This refers to the ability to concentrate on one particular stimulus or task while ignoring others. 8 Schweizer, K.,

Biotechnology 52

Biotechnology System eBook Trends 52

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. To engage/motivate your internal community, you need to understand the ‘state of the union.’ measurepr.

Internal 40

Internal International Communications Measurement 40

PRSay

JUNE 21, 2021

Researchers studying organizational behavior and cognitive science often refer to this as Person-Organization Fit, or P-O Fit. It’s a measure of how closely a company’s standards, values, priorities and preferences line up with those of an employee. Jessica Walter, M.S., Reach her here: Linkedin.com/in/JessicaWalterAPR.

Brand 182

Brand Branding Employee Study 182

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. In other words, “it depends.”. Maybe more. .

Interviews 98

Interviews Publicity Technology Social Media 98

Contently - Strategy

JULY 12, 2024

When we talk about refreshing content on your website, we’re not referring to a complete rewrite. Here are some examples of how to update old content on your site: Update information & stats Often, we reference studies and surveys on our webpages and blog posts.

How To 52

How To Engineering Guidelines Google 52

Contently - Strategy

MAY 9, 2024

Here are some common sections of white papers you can consider including in your outline: Executive summary Introduction and background Description of the problem (or problems) the paper will address Solutions Recommendations Conclusions References Making sure your white paper is organized upfront can save you a lot of time at the writing stage.

Writing 109

Writing Case Study Study Branding 109

Cision

OCTOBER 6, 2016

This is the PR industry’s bread and butter, most often referred to as publicity or media relations. It’s a primary communications channel both internally and externally. It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. Paid Media. Earned Media. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. The new book has been written by an international communication of 35 authors over the past three years. There’s a series of perennial issues in public relations. I fear history continues to repeat itself. They didn’t see the value.

Case Study 201

Case Study Conference Exercises Print 201

Shift Communications

OCTOBER 15, 2015

Unfortunately there is no silver bullet measurement tool. This helps you measure how a campaign or individual piece of content performs. Cross reference same subject content in different formats to see how to design your outreach and content for deeper engagement. Check out our PR measurement tool. Want to know more?

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

Cision

SEPTEMBER 14, 2016

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

Communications 0

Communications Banking Measurement Public Affairs 0

Stephen Waddington

JUNE 20, 2022

Public relations practiced in a professional context is used to describe a range of activities including publicity, stakeholder management, internal communications, and public affairs. It’s a possible explanation for limited progress made on issues such as diversity and measurement. What is public relations?

Publicity 190

Publicity Study Public Affairs System 190

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What is User Experience (UX)? company website, blogs).

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. The most strategic PR programs work to build the relationships and convey the attributes that lead to measurable business performance and growth. Other resources may be internal. Test it with research.

Strategy 265

Strategy How To Resources Employee 265

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. This type of planning includes making sure that your team is communicating well internally, too. “If If something is a problem internally, then it could explode externally,” said Emerick.

Social Media 119

Social Media Conference Media Corporate 119

Cision

APRIL 21, 2017

Management’s assessment of the effectiveness of the company’s internal control over financial reporting, including disclosure of any material weakness in its internal controls. Part III items may only be incorporated by reference if such proxy statement is filed within 120 days of the company’s fiscal year end.

Financial 120

Financial Handbook Analysis International 120

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. Internal Datasets. Brands can measure the impact of digital PR via referral traffic, determining how many leads and corresponding sales came from that traffic. So, with so many potential benefits, how is success measured?

Digital PR 71

Digital PR Construction Case Study SEO 71

NewsWhip

APRIL 27, 2023

This enables you to measure the impact of your work and optimize your earned media efforts. TVEyes TVEyes is a broadcast media monitoring tool that enables users to search, view, analyze, and report-on international television, radio, and podcast content.

Tools 78

Tools Communications Pinterest Analytics 78

Solo PR Pro

MARCH 3, 2020

Stock markets have plunged, entire cities have been quarantined, companies have halted travel and international conferences have been cancelled. The full impact of this outbreak from both a human and economic perspective can not yet be measured — and won’t be for some time to come.

Crisis Communications 93

Crisis Communications Crisis Communications Retail 93

Stephen Waddington

FEBRUARY 24, 2020

It’s an international organisation created to uphold human rights, democracy and rule of law in Europe, comprised of 47 member states. The Council of Europe does not make binding laws, but exists to create international agreements across a wider range of countries than the EU.

Government 78

Government Policies Ethics Media 78

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

References are often important, but up-to-date ones will give you the most current picture of what a working relationship would look like. No PR program would be complete without these capabilities, but make sure that the experience isn’t limited to social posting by an intern. Can we speak with some of your current clients?

B2B 159

B2B Agency Creativity Meeting 159

Practical Law Construction

JANUARY 17, 2023

Instead, here are some other things I’d like to see: An increased sign up to and adoption of the conflict avoidance pledge and similar measures, and the use of experienced dispute resolvers to avoid what we all know are formal, expensive and relationship-harming dispute resolution procedures (I am an ambassador after all!).

Construction 52

Construction International Internal Training 52

Contently - Strategy

DECEMBER 1, 2022

Put them side-by-side in a spreadsheet with your competitor USPs to cross-reference and find the unique ones. Defining yours will require a round of internal interviews with the executive team, the human resources department, and relevant members of management. Collect those in a different tab in the same spreadsheet.

Strategy 131

Strategy Brand Branding How To 131

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these.

Engineering 120

Engineering How To Measurement Analytics 120

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

A comprehensive internal strategy aimed at opening lines of communication with employees and promoting company culture could have gone a long way toward addressing concerns and containing the ill will before it seeped into the public realm,” he wrote. “A It’s a point Gordon wrote about. “A Instead, the coverup continued.”.

Ethics 98

Ethics Employee Crisis Internal 98

Contently - Strategy

JUNE 12, 2024

You have an internal marketing team, and you manage a team of freelancers—writers, designers, editors, etc. Organizational alignment: Store, update, and distribute your marketing strategy in one centralized location, effectively breaking down silos between internal and external teams, like freelancers and full-time employees.

Content Marketing 52

Content Marketing Marketing System Guidelines 52