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Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap

Onclusive

Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Transparency in Marketing Measurement. And now there’s direct to consumer (DTC) where sellers are circumventing the retailer and selling directly.

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Proactive Cybersecurity: Building Your Defense Before Crisis Strikes

5W PR

Leading companies now dedicate 40% of their security budgets to preventive measures – a strategic shift that’s proving far more cost-effective than cleaning up after an attack. Regular vulnerability assessments should scan both internal and external-facing assets. million compared to slower responses.

Crisis 78
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Marketing Ventriloquism: A Master Class On How To Speak To Your Audience In A Voice Other Than Your Own

Onclusive

I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. Additionally, they may have expertise in measuring the effectiveness of digital media and, perhaps, access to internal or external performance benchmarks.

Marketing 195
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How B2B Brands Can Leverage User-Generated Content

Contently - Strategy

And there is arguably no better resource for encouraging customer-brand engagement than internal help hubs. For instance, the fast-growing piercing retailer Studs has made piercing feel more accessible for a wider audience thanks to their low-fi organic videos of users giving an educational overview of their piercing experiences.

B2B 98
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What is Brand Recognition and How to Improve It? 2025 Guide

Prowly

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Branding 104
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5 easy steps to double the impact of your coverage

The Resolution Blog

You should still share it internally. As well as increasing morale (or learning about what needs to change), sharing internally could also amplify reach and sales. So if there is a particularly good piece of coverage you may want to think about pinning it in a kitchen or staff areas, Slack, internal newsletter or intranet.

Retail 169
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How to Engineer the Perfect PR Metric

Cision

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these.