PRSay

JANUARY 29, 2025

Stakeholders increasingly demand that organizational statements be tied to measurable outcomes or long-term commitments. Actions such as initiatives, partnerships or measurable commitments lend credibility and show stakeholders that you mean business. No organization can tackle systemic issues alone. Invite collaboration.

Policies 152

Policies Government Community Leadership 152

5W PR

MARCH 29, 2025

Building the Business Case for Sustainability Communications Ski resorts that effectively promote their environmental initiatives see measurable benefits. Their gravity-fed snowmaking system reduces water and energy use by 30% compared to traditional methods.

Energy 78

Energy Education Employee Training 78

Onclusive

APRIL 27, 2020

Metrics such as Power of Voice , Reader Engagement, Brand Impact and PR Attribution are not just useful for PR teams alone to measure their own effectiveness, influence communications strategy and quantify impact to executives. . Clarissa Horowitz. VP of Marketing, BitGo.

Data-Driven PR 286

Data-Driven PR Measurement Data Report 286

5W PR

JANUARY 26, 2025

Their “You Can’t Stop Us” campaign united athletes across backgrounds while addressing systemic inequalities. Successful D&I initiatives begin with examining internal practices and culture. However, clear measurement frameworks exist to track both social and financial returns.

Strategy 78

Strategy Brand Branding Employee 78

5W PR

MARCH 17, 2025

Leading companies now dedicate 40% of their security budgets to preventive measures – a strategic shift that’s proving far more cost-effective than cleaning up after an attack. Start by implementing continuous monitoring across all critical systems and assets. Regular security updates build credibility with stakeholders.

Crisis 78

Crisis System Analytics Analysis 78

5W PR

APRIL 5, 2025

Organizations should consider: Traditional media outlets Social media platforms Direct stakeholder communication Internal communication systems Public information websites Customer service channels Common Crisis PR Mistakes to Avoid Learning from past crisis management failures helps organizations avoid similar pitfalls.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Onclusive

SEPTEMBER 27, 2017

Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy. Notifications from monitoring and measurement tools can help you with 24/7 coverage. After a crisis and once you have established takeaways, adjust your protocols and measurements for the future.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Deirdre Breakenridge

SEPTEMBER 3, 2014

When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish. Yellowdig is an internal collaboration tool. Resonate (Disclosure: Client Platform). I discovered.

Communications 383

Communications Tools Google Resources 383

5W PR

FEBRUARY 22, 2025

The technical complexity of systems like artificial intelligence, cybersecurity tools, and advanced weapons platforms requires careful translation into language that resonates with general audiences. According to the Stockholm International Peace Research Institute, global military spending reached $2.1 trillion in 2021.

Publicity 78

Publicity Privacy Technology Ethics 78

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Cision

OCTOBER 31, 2017

Want to know how to drive revenue growth with earned media measurement? Accessing these backend systems and having experts implement methods for tracking incoming activity generated by a PR program, can help you know more about the outcomes of your efforts. Too much measurement is better than too little.

Measurement 222

Measurement System Data Analysis 222

5W PR

MARCH 5, 2025

The most successful companies treat each crisis as an opportunity to strengthen their systems and rebuild stakeholder confidence through demonstrated improvements. The 2023 IBM Cost of a Data Breach Report found that companies that contained breaches within 200 days saved an average of $1.1 million compared to slower responses.

Privacy 78

Privacy Crisis Communications Crisis Crisis Management 78

Prowly

FEBRUARY 20, 2025

FIND OUT WHAT OTHERS SAY ABOUT YOUR BRAND Difference between internal and external communication Communication typically happens on two levels: internally, with your team and key stakeholders, and externally, with the general public, the press, other businesses, etc. Stakeholders: Internal employees and shareholders.

Writing 104

Writing Communications How To Internal 104

5W PR

APRIL 22, 2025

Small business owners should regularly review and update their crisis management plans, maintain strong relationships with professional advisors, and invest in preventive measures appropriate to their industry and risk profile. Small businesses often lack the resources to maintain large inventory buffers or quickly switch suppliers.

Examples 78

Examples Small Business Insurance Insurance 78

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. Process and Systems – understanding that poor outcomes may always result when obeying or implementing time-tested processes; understanding how various parts of the whole interact with one another (ex: cause and effect). A crisis is a change. Incident Command.

Crisis Management 266

Crisis Management Crisis System Policies 266

5W PR

JANUARY 22, 2025

Digital Monitoring and Early Warning Systems Organizations must implement robust digital monitoring systems to catch potential issues before they escalate. Internal communication is particularly critical – employees must understand the situation and their role in the response.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

Marketing 195

Marketing How To Measurement Advertising 195

5W PR

FEBRUARY 24, 2025

Tools might include: Digital communication platforms Social media simulators News feed generators Response tracking systems Evaluating Team Readiness Assessment forms a critical component of crisis simulation programs. Regular evaluation helps identify strengths and weaknesses in your crisis response capabilities.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Onclusive

MARCH 2, 2021

Culture also includes the organization’s vision, systems, symbols, language, assumptions, environment, and location. We can all agree that there are a myriad number of reasons across the business transformation dimensions of people, process, and technology that lends itself to this very common scenario. to be continued in Part 2).

Data 312

Data Communications Data-Driven PR Analytics 312

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. The company aims to solve two key problems facing internal communications with this launch.

Internal 95

Internal International B2B System 95

Waxing UnLyrical

MAY 24, 2011

Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Guest post by Richard Bagnall.

Measurement 98

Measurement Social Media Media Internal 98

Agility PR Solutions

DECEMBER 22, 2021

In the business world, particularly when it comes to data software, a company’s observability is defined as the ability to collect data about program execution, internal states of modules, and the effectivity of communication between components.

Company 144

Company Software System Internal 144

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. Bridging the gap between effective internal communications and cultivating an engaged workforce is not without its challenges, as I’m sure we’ve all experienced in our respective workplaces from time to time.

Internal 97

Internal International Communications Employee 97

Katie Paine's Measurement Blog

JULY 17, 2024

Internal Communications today is no longer about sending out emails, managing the Intranet or coordinating the All-Hands meeting. When Internal Communications is done effectively, it has enormous impact on the success of your organization. This eBook will help you create that meaningful measurement system.

Internal 52

Internal International Measurement Communications 52

Katie Paine's Measurement Blog

JULY 17, 2024

Internal Communications today is no longer about sending out emails, managing your Intranet or coordinating the All Hands meeting. This is why every internal communications professional today needs a measurement system that assesses your impact on your business and your employees.

Internal 52

Internal International Measurement eBook 52

Onclusive

MARCH 31, 2021

Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. No brand is immune.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. External communications Just like internal audiences, external ones – clients, partners, shareholders, and media – must receive the same core message, but tailored to their needs.

Communications 210

Communications Measurement Tools Enterprise 210

Onclusive

JANUARY 6, 2020

Second, install control systems, also known as media monitoring systems, that keep you informed about the media environment and what messages are working. The goal of these systems is to convert the messy world of media, mindshare and ideas into metrics and measures that executives understand.

Advertising 195

Advertising Advertising Marketing How To 195

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. So, you can do it too.

Measurement 98

Measurement Communications How To Survey 98

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. Think of your monitoring and measurement tools as your early warning system.

Crisis 191

Crisis Data Software Privacy 191

Business Wire

JUNE 22, 2017

A platform offering important financial news, requiring stringent security measures, might seem like cause for stress, but the good news for IR professionals is that Business Wire just released a new white paper outlining the best practices for internal workflow, technical compatibility, and security awareness and diligence.

Financial 162

Financial Web Banking Internal 162

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

Prowly

APRIL 2, 2025

Product managers need to measure the success of this release. The system creates summaries and sends emails for you; your team saves tens of hours monthly. TEST PROWLYS MONITORING DIGESTS FOR FREE 3. Product managers want to track recent launches Your athleticwear brand has just launched a new collection of yoga pants.

Examples 104

Examples Automotive Media Print 104

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Measure performance daily. You can actually keep track internally of how many stories a particular company ann ouncement garnered, or how well a social media pos t performed, right in your content calendar. Planning and time management are very important in PR, so any system to help stay on track and on schedule is useful.

How To 259

How To Social Media Product Launch Construction 259

Cision

MAY 12, 2016

By relying on outdated measurement strategies, brands cannot prove which campaigns need work. In fact, 53 percent of public relations professionals claim measurement is their biggest skills weakness, a 6 percentage point increase from 2014. Internal and external events prevent everything from being nice and neat.

System 120

System Measurement Software Data 120

Prowly

JANUARY 29, 2025

TL;DR Crisis management tools are your early warning system for PR disasters. Your crisis management software needs to act as an early warning system for the crisis team, scanning everything from news sites to that one Reddit thread that could blow up in your face. Level up your PR crisis management game with Prowly.

Crisis Management 104

Crisis Management Software Comparison Crisis 104

Stephen Waddington

JUNE 20, 2022

It is a professional activity that has evolved within the context of social systems. Public relations practiced in a professional context is used to describe a range of activities including publicity, stakeholder management, internal communications, and public affairs. Herein lies the challenge in studying public relations.

Publicity 190

Publicity Study Public Affairs System 190