5W PR

APRIL 10, 2025

The International Traffic in Arms Regulations (ITAR) and Export Administration Regulations (EAR) create a complex web of requirements that organizations must follow. Public relations teams play a critical role in communicating these compliance obligations both internally and externally. According to the U.S.

Technology 78

Technology Communications Training Education 78

5W PR

MARCH 29, 2025

Building the Business Case for Sustainability Communications Ski resorts that effectively promote their environmental initiatives see measurable benefits. Internal Engagement: Employees as Sustainability Ambassadors The most effective sustainability PR starts with internal alignment.

Energy 78

Energy Education Employee Training 78

PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

Measurement 174

Measurement Communications Banking Survey 174

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. Internal comms should be easy on the eyes.

Internal 147

Internal International Employee Mobile 147

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. How can measurement help an organization combat misinformation and disinformation? Measurement” is the most basic… it’s another word for “counting.”

Measurement 186

Measurement Communications Analysis Data 186

5W PR

MARCH 23, 2025

This starts with developing clear internal policies for reviewing all communications materials. Team members should receive regular training on FDA regulations and industry standards. Measuring PR Success in Compliance Evaluating PR effectiveness requires metrics that go beyond traditional marketing measures.

Publicity 78

Publicity Guidelines Education Consumer 78

Onclusive

SEPTEMBER 27, 2017

Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy. Notifications from monitoring and measurement tools can help you with 24/7 coverage. Dell has trained over 10,000 employees on social media through their Technology Solutions Training Portal.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

5W PR

APRIL 5, 2025

Organizations should consider: Traditional media outlets Social media platforms Direct stakeholder communication Internal communication systems Public information websites Customer service channels Common Crisis PR Mistakes to Avoid Learning from past crisis management failures helps organizations avoid similar pitfalls.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

5W PR

JANUARY 26, 2025

Successful D&I initiatives begin with examining internal practices and culture. Organizations should focus on setting measurable goals, establishing accountability, and creating transparent reporting mechanisms. However, clear measurement frameworks exist to track both social and financial returns.

Strategy 78

Strategy Branding Brand Employee 78

5W PR

JANUARY 22, 2025

Organizations need established protocols, trained teams, and clear communication channels ready to activate at a moment’s notice. Internal communication is particularly critical – employees must understand the situation and their role in the response.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

Onclusive

NOVEMBER 29, 2017

International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. PRSA International draws the most industry vendors, including practitioners, in a who’s-who quest to highlight the best strategies, products, and more. Dates: May 2-4, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Crunching numbers (data and measurement) was a hot topic as well. Others are attempting to clarify the obscured lines between trained journalists and the media. Register here for the video training and save $100!

Conference 111

Conference Internal International Storytelling 111

5W PR

FEBRUARY 14, 2025

Selecting and Training Your Crisis Team Small businesses can’t afford dedicated crisis specialists, so cross-train existing employees to handle emergency communications. These sessions help team members internalize their roles while identifying gaps in your response plan. times higher than those who wait longer.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

5W PR

FEBRUARY 17, 2025

This includes internal messaging for employees, external statements for customers, and responses to media inquiries. This involves identifying the root cause, implementing corrective actions, and improving internal processes. This may involve conducting internal investigations, reviewing policies, and consulting with industry experts.

Crisis 78

Crisis Branding Brand Case Study 78

Onclusive

NOVEMBER 8, 2023

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. PR professionals are now responsible for training a growing number of executives.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

FEBRUARY 27, 2025

Marcial previously served as CEO of the National Association of College Auxiliary Services and held executive roles with the Institute of Internal Auditors, Meeting Professionals International, NAFA Fleet Management Association and the American Association of Clinical Endocrinologists. How do you describe your leadership style?

Nonprofit 113

Nonprofit Leadership International Internal 113

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. Bridging the gap between effective internal communications and cultivating an engaged workforce is not without its challenges, as I’m sure we’ve all experienced in our respective workplaces from time to time.

Internal 97

Internal International Communications Employee 97

5W PR

MARCH 5, 2025

Research from the Ponemon Institute shows that 65% of consumers lose trust in organizations that experience data breaches. Creating Your Response Framework Successful crisis management requires both preparation and flexibility. The path forward requires constant vigilance, regular plan updates, and commitment to transparency.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

5W PR

APRIL 5, 2025

A well-structured crisis management approach combines preventive measures, response protocols, and recovery strategies to maintain business continuity during challenging times. This includes analyzing both internal and external factors that could trigger a crisis. The development process begins with risk assessment and identification.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

5W PR

FEBRUARY 22, 2025

Key components of successful campaigns include: Clear messaging that resonates with target audiences Multiple communication channels for broad reach Engagement with community leaders and influencers Measurable outcomes and evaluation metrics The U.S. Army’s “What’s Your Warrior?” trillion in 2021.

Publicity 78

Publicity Privacy Technology Ethics 78

5W PR

FEBRUARY 24, 2025

Success depends on creating realistic scenarios, maintaining well-trained teams, and utilizing appropriate technology tools. According to a 2022 PwC Crisis Survey, 95% of business leaders expect to face a crisis in the future, yet only 49% have a crisis response plan in place.

Crisis 78

Crisis Crisis Management Technology Exercises 78

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial. PR today is about SEO.

SEO 204

SEO Analytics B2B Measurement 204

Stuart Bruce

OCTOBER 30, 2014

Or journalists like Sue Llewellyn who has trained many of the BBC presenters and journalists you see on screen. We can use it to measure and evaluate our success. Earlier this week Anne Gregory, president of the Global Alliance of international PR associations, tweeted about her abhorrence of the term corporate journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Melissa Agnes

AUGUST 27, 2014

How should the industry be harnessing social media to create awareness, educate the general public and relay important information to audiences (both internal and external) in times of need? Understand how to measure results. Developing internal and external policies to protect your organization from social media risk.

Crisis Management 202

Crisis Management Government Social Media Crisis 202

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Special guest Annsi Krol , CEO and co-founding partner of byBrick Insight and on AMEC’s International Board of Directors, is an expert on this, so who better to discuss it?! Set objectives.

Measurement 92

Measurement Strategy Banking Travel 92

Waxing UnLyrical

MAY 2, 2011

Sometimes, though, an online community helps a business in a way that cannot be accurately measured by dollars, staff time, savings, etc. In other words, for most people, this event requires real commitment and real planning in the areas of fundraising and training. Totally measurable, right? None involve the client’s staff.

Training 65

Training Measurement Facebook Community 65

5W PR

MARCH 18, 2025

Preparing Your Crisis Communication Foundation Before a crisis hits, healthcare technology organizations need established protocols and trained teams ready to respond. Internal Communication Keep staff informed about public statements and media coverage. Correct any inaccurate reporting promptly but diplomatically.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

Internal 78

Internal International Communications Employee 78

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. Teams bond over internal training The passion for learning and development among PR teams is more vibrant than ever. Today, PR strategy is often informed by data insights.

Data-Driven PR 212

Data-Driven PR Training Tools Data 212

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

This should mean that the internal stewardship of reputation falls to the chief communications officer. Some think of it as a tool for measuring ROI, but it can uncover valuable insights about stakeholder and public perception. It’s impossible to monitor and measure reputation without that baseline intelligence.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Sword and the Script

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Yet putting that mental energy into measurement pays off measurably as this study shows.

Software 152

Software B2B Company Marketing 152

5W PR

MARCH 8, 2025

Research from the International Association of Speakers Bureaus shows that 82% of event planners research potential speakers online before making booking decisions. Create case studies detailing successful events and measurable audience impact. Join professional speaking organizations that offer training and networking.

Branding 78

Branding Brand LinkedIn Case Study 78

Shift Communications

OCTOBER 3, 2014

The first time I tried to train an intern on measurement tools like Moz and Sysomos, he asked me all sorts of questions I had difficulty answering. Flexing my brain sparked thoughts like, “I never thought of measuring it like that before!”. A few more ideas: Write how-to tutorials for internal use on your team.

Training 129

Training International Internal Study 129

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis. These were maintained throughout the lockdown.

Publicity 199

Publicity Government Crisis Employee 199

Prowly

DECEMBER 17, 2024

Pair that with ongoing budget limitations, reaching out to people and curating perfect media lists, along with having the constant need to measure ROI, and you've got yourself a ticking bomb. However, they do offer custom options for an additional fee.

Comparison 104

Comparison Software Tools Analytics 104

Waxing UnLyrical

NOVEMBER 20, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement?

Measurement 79

Measurement Conference Tourism Blogging 79