Remove Internal Remove Newspapers Remove Storytelling
article thumbnail

3 Ways to Tell Better Stories

PRSay

I once used a tale from “I Love Lucy” to explain cost accounting for an internal comms channel I managed. ’ The Kansas City Star had a photographer in the neighborhood, and the next day, my treehouse was on the front page of the newspaper. Here are three ways: Adapt existing stories. Post an RFS. Create a scenario.

article thumbnail

In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. Trade allow more in-depth storytelling. Others require membership fees. Coverage begets more coverage, and a strong trade program is a terrific foundation.

B2B 319
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

PR intern’s guide to agency lingo. PR people and reporters work very closely every day, and are very much in the same business of storytelling. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. Truth is, it’s not that dark.

Agency 192
article thumbnail

What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004.

Examples 104
article thumbnail

The Science Behind Why Wordplay Is an Effective Communications Tool

PRSay

During a lesson about puns, alliteration and wordplay in my Art of Storytelling Master Class , a communicator asked, “Don’t you risk confusing people?” You can thank your Broca for helping you sort through the data equivalent of 174 newspapers every day, ads included, without having to process every word. I’ve had it!

Tools 138
article thumbnail

What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 153
article thumbnail

What is Brand Recognition and How to Improve It? 2025 Guide

Prowly

This helps you internally and makes it easy to hire contractors for creative work. Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. Most customers hate being sold to and they would much rather hear a story than another sales pitch.

Branding 104