Remove Internal Remove Pitching Remove Reddit
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The database also has built-in features for list-building and a generative AI feature for pitching. 100 million internal comms platform.

Analysis 173
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Is this a nostalgic goodbye to the HARO brand? [PR Tech Sum 51]

Sword and the Script

There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. This view was echoed in some of the remarks about the rebranding on Reddit. The new website and Twitter handle ( @helpareporter ) appear to confirm it. However, these are exceptions.

Branding 172
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5 New Social Media Tools That You Should Know About

Cision

There is their flagship app, LinkedIn Pulse (content), LinkedIn Recruiter (recruiting), LinkedIn Connected (contacts), LinkedIn Lookup (for internal search), and two new apps: LinkedIn Groups and LinkedIn Job Search. That’s the concept behind Upvoted, an offshoot of Reddit that launched last week. Conclusion.

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Generative AI inches along in public relations [PR Tech Sum 58]

Sword and the Script

Germany-based Staffbase an internal communications platform, said it “secured a revolving credit facility in an amount of up to €50 million from J.P. Earnings + Financing Agility PR Solutions’ parent company Innodata reported sales grew to $36.2 million in its Q2 earnings announcement. Morgan and KfW” to fuel growth. Let’s talk.

Publicity 156
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47 Expert Digital PR Tips (From 50 BuzzStream Newsletters)

Buzzstream

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

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How Big the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker

Sword and the Script

Pitches should be personal and relevant. The survey said the important part of a pitch are: personalized for a report (43%); and relevant to their coverage (34%) and timely (10%). a) Mobile Now, Intranet Later – Internal Communications Best Practices via SocialChorus. “If c) Reddit 101 for PR pros via Muck Rack.

Software 117
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Best PR Crisis Management Software Comparison: 6 Options to Consider

Prowly

Your crisis management software needs to act as an early warning system for the crisis team, scanning everything from news sites to that one Reddit thread that could blow up in your face. Then be brutally honest about what you actually need versus what just sounds cool in a sales pitch.