PRSay

JANUARY 9, 2024

I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. Powerhouse conferences are attracting well over 100,000 presenters and attendees to major venues around the globe. Not all presentation training is the same, of course.

Training 103

Training Conference Meeting Technology 103

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 166

Financial Video Consumer Data 166

Deirdre Breakenridge

AUGUST 26, 2014

One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people. Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. I define myself as a PR generalist.

Industry 316

Industry Fashion Travel Tourism 316

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Dates: June 9-12, 2019. Location: Vancouver, British Columbia. Hashtag: #IABC19. Hashtag: #PRSAICON.

Conference 256

Conference Content Marketing Marketing Internal 256

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . It often comes down to the right media strategy. Don’t overcomplicate it.

Strategy 287

Strategy Media Measurement Product Launch 287

Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 129

Technology Publicity Software Print 129

5W PR

FEBRUARY 22, 2025

Defense Public Relations plays a vital role in connecting defense technology companies with the general public. As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important. Army’s “What’s Your Warrior?”

Publicity 78

Publicity Privacy Technology Ethics 78

Melissa Agnes

JUNE 10, 2014

Isaac Griberg, International Committee of the Red Cross. ?In In this episode, Melissa and Jim discuss the powerful advantages that mobile technology present to today’s crisis communications. Agnes + Day is excited to introduce The Crisis Intelligence Podcast! Jim Spicuzza, CEO of CrisisGo?. Listen to this episode now. …

Crisis 244

Crisis Crisis Communications Crisis Management Big Data 244

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. A strong news cycle.

Agency 310

Agency B2B B2C Pitching 310

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Though I was one of the presenters , my greatest joy was sitting in the audience listening and learning from such knowledgeable and interesting peers. What’s on the mind of PR professionals these days?

Conference 111

Conference Internal International Storytelling 111

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate.

Trends 182

Trends Privacy Technology Data 182

PRSay

AUGUST 14, 2020

Quentin Langley, chair of PRSA’s Global Affairs Committee, teaches PR, marketing and journalism at the Fashion Institute of Technology and at Fordham University, both in New York City. We have long been trying to understand the international perceptions of America.

Internal 100

Internal International Banking Financial 100

PRSay

SEPTEMBER 16, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). As a nationwide health care system, OEM was able to pull assets from across the country to develop a plan, and they worked with the VHA Office of Communications on both internal and external PR efforts.

Ethics 203

Ethics Public Affairs Crisis Management Training 203

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination.

Measurement 186

Measurement Communications Analysis Data 186

PRSay

JANUARY 22, 2021

Now that everyone is getting used to Zoom, Skype, Microsoft Meetings and other technologies, the ability to deliver engaging, interactive internal and external events and presentations will be elevated. Internal communication goes beyond the employee. Mastering virtual meetings have become must-have skills.

Trends 187

Trends Communications Skype Employee 187

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis. Your expertise has never been more in demand.

Publicity 199

Publicity Government Crisis Employee 199

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Deirdre Breakenridge

MAY 25, 2018

The role of technology in our digital age is more apparent than ever. As a millennial who has grown up surrounded by technology, I have felt how its presence can damper our individuality. This phenomenon is exacerbated by our ever-present technology which satiates our craving for instant gratification.

Creativity 171

Creativity Technology Social Media Travel 171

Deirdre Breakenridge

MAY 1, 2017

Through our Facebook Live show, we can share our unique insight into the social media news and trends that make up engaging social strategies for our clients and our internal team. The ultimate purpose of SocialLIVE is to discuss the latest social media news that impacts our clients and everyday users. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

PRSay

DECEMBER 7, 2016

It now is called the Panel Presentation. The Panel Presentation was designed to evaluate 16 KSAs, which were determined as untestable on the CBE. The Panel Presentation was designed to evaluate 16 KSAs, which were determined as untestable on the CBE. Previously, it was required that the Panel Presentation be conducted in person.

Analysis 60

Analysis Local Data Technology 60

ImPRessions - Crenshaw Communications

MARCH 20, 2024

Gareth Cunningham, director of SEO at Mod Op – our parent company – and his team develop SEO strategies that take into account three pillars: technology, content and authority. Technology – For a website to be successful in terms of SEO, it needs to be search-engine-friendly and technically sound.

SEO 203

SEO Engineering Google Examples 203

5W PR

APRIL 5, 2025

This includes analyzing both internal and external factors that could trigger a crisis. Internal communication proves just as crucial as external messaging during a crisis. The development process begins with risk assessment and identification. The assessment should consider the likelihood and potential impact of each identified risk.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. ” This presents a challenge to the public relations industry because it leaves us with a proof problem. Amrit Gill.

Analytics 141

Analytics Google Creativity Publicity 141

ImPRessions - Crenshaw Communications

MAY 11, 2022

Presented by Twitter, the Association of National Advertisers’ annual conference focuses on topics such as brand management, purpose, brand activation and more. Almost anyone who operates in the broader technology industry will flock to the many different TECHSPO events hosted around the world each year. ANA Brand Masters.

Conference 156

Conference Privacy Advertising Advertising 156

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. For example, I was part of the B2B technology PR community in 2001, and it was decimated when the so-called tech bubble burst.

Study 139

Study Publicity Survey International 139

Cision

JULY 8, 2015

In an effort to curb large-scale data breaches and incidences of credit card fraud, card issuers in the United States continue to roll out new EMV (Europay, MasterCard and Visa) chip-card technology. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S.

Retail 120

Retail Travel Mobile Technology 120

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

For B2B companies, this presents a massive PR opportunity. Our first study drove story volume and quality while also presenting Uberall and its team as rightful authorities on location-based marketing. But, more often than not, internal data doesn’t work for B2B PR. This is natural. Focus on the findings instead.

B2B 147

B2B Data Retail Survey 147

Stern + Associates

JUNE 25, 2024

A key voice leading the charge of understanding GenAI at HBS, Mitchell’s engaging and in-demand AI seminar helps top leaders think about how to deploy these tools inside their organizations and how to practically use the technology themselves. According to Renée Richardson Gosline , Ph.D., Matt Beane , Ph.D.,

System 123

System Technology Leadership Employee 123

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. The growth of social and digital media, of course, presents both challenges and opportunities for reputation management.

Reputation 185

Reputation SEO Web Community 185

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary. 5 tech PR trends. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

JUNE 6, 2023

The results present a stark contrast to the number of marketers that are using AI. PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Internal comms. Layoffs at internal comms platform.

Survey 179

Survey Software B2B Pitching 179

ImPRessions - Crenshaw Communications

JULY 15, 2020

It’s important now to be present on key social media platforms, and to post proactively. For instance example, our website emphasizes phrases like “top New York PR agency” and “best technology PR” instead of less searchable copy like “our clients love us.” True enough. Renew relationships.

Reputation 221

Reputation How To SEO Guidelines 221

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. The tool includes broadcast-quality video production, conference scheduling, supports multiple presentation types, and provides breakout rooms and virtual networking options. Minor notes from the world of PR technology. Is this a rebrand?

Software 182

Software Tools Print Technology 182

Deirdre Breakenridge

SEPTEMBER 26, 2016

We were able to identify 6 management oriented roles associated with social media (social listening and analytics, online media relations, policy maker, employee recruiter, internal social media manager, and policing) and the specific duties those roles involve. My current research is focused on ethics and internal communication.

Publicity 150

Publicity Policies Social Media Study 150

ImPRessions - Crenshaw Communications

JUNE 15, 2017

They might be looking to join a large international company as the newest corporate communications hire, or want to break into PR at a nonprofit group. You may not be in the room where the presentation happens, but you’re likely to be a team member and observer at a minimum. For the most part, agency life is about selling.

Agency 122

Agency Nonprofit Corporate Training 122

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

And who wouldn’t want to be in the same shoes as the founders of Oculus Rift, a crowdfunded technology that was eventually acquired by Facebook for $2 billion? A concise background story, set of perks, and attractive presentation of the product’s value will resonate with target audiences.

B2C 192

B2C Community Banking Advertising 192

Stern + Associates

SEPTEMBER 28, 2023

When technological advancements scale new peaks every day, they likewise create valleys of vulnerability that pose unexpected threats to businesses. Jonathan Zittrain: Use Your Imagination to Develop Effective Cybersecurity Protections As technology races forward, so does the ingenuity of security threats. A former U.S.

Government 133

Government Technology Policies Ethics 133