ImPRessions - Crenshaw Communications

MAY 28, 2020

Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. The well-timed launch of the event helped to secure placement in relevant media outlets, including Adweek. . Make your pitch schedule timely.

Strategy 287

Strategy Media Measurement Product Launch 287

Cision

JANUARY 8, 2018

Product Launch. Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering.

Company 222

Company Trade Shows How To Product Launch 222

Prowly

FEBRUARY 18, 2025

This can be a lifesaver when you're running an international campaign and simply can't access every newspaper in various countries or states. Ikeas "Bookbook" Campaign In 2014, Ikea showcased its signature creativity with the "Bookbook" campaign, a parody of tech product launches to promote its printed catalogue.

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

You can also choose to have your press release sent to regional, national, or international media. Besides quarterly earnings, news around key company hire , an acquisition , big product launches and brand partnerships , among others, should probably be distributed via newswire.

SEO 279

SEO Print Financial Product Launch 279

Beyond PR

MARCH 8, 2017

There are advantages and disadvantages for releasing your new product announcement before, during and after the show. We’ve already explored, How to Know IF Your Product Launch Is ‘Trade Show Ready’ , so in this blog post, you’ll learn WHEN is the best time to release your new product news around an event.

Trade Shows 66

Trade Shows Product Launch How To Conference 66

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Still others bring in the PR firm too soon.

Pitching 205

Pitching Agency Internal International 205

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website. After, you can build out the corresponding content. .

How To 259

How To Social Media Product Launch Construction 259

Prowly

FEBRUARY 28, 2025

It supports employee advocacy through internal PR efforts, like employee newsletters, recognition programs, or sharing success stories, which can motivate employees to become brand advocates. It helps generate awareness by introducing the brand to new audiences and turning awareness into loyalty by presenting it in a favorable light.

Branding 104

Branding Brand Employee Case Study 104

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. When a scope of work and budget have been agreed upon, the worst kind of surprise is an unexpected increase.

Media Training 249

Media Training Policies Agency Interviews 249

The Proactive Report

FEBRUARY 24, 2017

His tweet about a new Tesla product launch resulted in a $900 million increase in value. It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum. Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. There’s no buy-in at the top . The silver-bullet theory. But it isn’t usually quite so simple.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

JULY 6, 2016

Back in the day, we rented a TV entertainer or book author for a product launch. And if the announcement isn’t media worthy to begin with, there’s no reason to do a press release unless it’s for internal marketing, which isn’t a very good reason. The lines between paid and earned media are blurring.

SEO 204

SEO Analytics B2B Measurement 204

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. The next time you launch a new product feature, add FB Live to your list of tactics.

Facebook 181

Facebook Community Advertising Advertising 181

Contently - Strategy

DECEMBER 29, 2022

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. That doesn’t mean you should blow up every internal communications channel with every single content asset you create. Execute a larger internal communications plan.

eBook 137

eBook Product Launch Software Internal 137

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Measurement 195

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. But, more often than not, internal data doesn’t work for B2B PR. It’s a rare example of a client’s internal data analysis being more compelling than an outside survey or study.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

MARCH 15, 2017

You don’t need a $500,000 budget to launch an effective PR campaign, but it’s important to be realistic about the budget that is available and to match the scope of the program to available resources. Even large companies make the mistake of skimping on funds for internal and external PR, and it sometimes comes back to bite them.

How To 149

How To Government Product Launch Internal 149

Onclusive

JUNE 29, 2018

Scott spent six years as an executive at Ford Motor Company, as a strategic adviser on crisis communications, influencer relations, marketing, customer service, innovative product launches and more. Scott Monty is an internationally recognized Fortune 10 leader.

Crisis 186

Crisis How To Branding Brand 186

ImPRessions - Crenshaw Communications

MARCH 25, 2016

This conversation should be about how the client defines success, but it should also cover service levels, responsiveness, face-to-face communication, internal assessment of outcomes, and other aspects of collaboration that enhance productivity. The more specific, the better. Communicate regularly. But things can change over time.

Agency 120

Agency How To Product Launch Internal 120

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

International Women’s Day (March 8) : Leverage this day to highlight the contributions of women in tech within your organization, or unveil initiatives that promote gender diversity in tech. Artificial Intelligence Appreciation Day (July 16) : AI is everywhere.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement. Audit your internal staffing needs. Now is the time to revisit original objectives and make sure communications teams are on target.

Meeting 136

Meeting Software Product Launch Agency 136

PRSay

NOVEMBER 5, 2018

Many organizations already add video to their press releases to support product launches, events and executive announcements. And how ScribbleLive used a Media Snippet to support a product launch: ScribbleLive Unveils TrendHub, an AI-Powered Content Intelligence Solution. Now is the time. Syndication with video.

Video 119

Video Communications Strategy Product Launch 119

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? When does the team put out a press release?

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 108

Product Launch Survey Banking Pharmaceuticals 108

5W PR

MARCH 18, 2023

Sharing accomplishments, such as product launches and expansion into new markets. Internal communication Corporate brands should also focus on internal communication. Building a strong internal communication strategy can help create a cohesive and unified corporate culture.

Company 88

Company Corporate Product Launch Internal 88

PRSay

OCTOBER 15, 2020

Brian Stephens is the CEO and co-founder of Caissa Public Strategy , which has a dynamic portfolio of successful complex communications projects — from building issues campaigns and product launches to diffusing controversial crises and managing and growing reputations. Illustration credit: jirsak.

Product Launch 167

Product Launch Radio Employee Consumer 167

ImPRessions - Crenshaw Communications

MAY 9, 2016

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. ” And I was.

How To 120

How To Construction Product Launch Local 120

Landis PR

AUGUST 22, 2022

This applies equally to a product launch, leadership announcement or any news moment at the company. Does this tactic position my product or service in alignment with my plans? Have I gotten the support of key internal and external stakeholders to support the tactic’s success?

Strategy 98

Strategy Product Launch Storytelling Agency 98

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two. While it’s unlikely that an organization’s strategy, positioning, target audiences, and key messages will change, most tactics benefit from quarterly review and refreshers.

Writing 130

Writing Comparison Product Launch Leadership 130

Prowly

FEBRUARY 3, 2025

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. This helps you internally and makes it easy to hire contractors for creative work. When you have a base to build on, each new PR campaign is going to produce results more quickly and easily.

Branding 104

Branding Brand How To Measurement 104

5W PR

APRIL 9, 2024

This could involve security shortcomings, intellectual property theft, service disruptions, or even a poorly received product launch. Equipping the internal team with the know-how and skills to execute it effectively is equally important. Crisis management team Put together a dedicated squad responsible for PR crisis management.

Crisis Management 78

Crisis Management B2B Crisis Company 78

ImPRessions - Crenshaw Communications

APRIL 18, 2017

It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release. Examine your company’s internal and external relationships and look for ways to improve them. Announce all news with a press release.

Skype 136

Skype Conference Agency Product Launch 136

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

A big new product launch typically happens once in a couple of years at best. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update.

B2C 120

B2C Product Launch SEO Storytelling 120

Waxing UnLyrical

DECEMBER 7, 2011

He has worked in communications and PR for 25 years, and specializes in social media, consumer marketing, product launches, corporate and internal communications, b2b and entertainment. Martin blogs at myPALETTE and is one of the hosts of the Inside PR podcast. My Wake Up Call.

Product Launch 99

Product Launch Social Media B2B Corporate 99

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring.

Media 108

Media Radio Television Engineering 108

Sword and the Script

JUNE 13, 2023

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. What do they find credible? Takeaway: This is 101-level media relations stuff that reporters have been saying over and over again for years.

Journalism 147

Journalism Media Relations Report Media 147